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Ford, N.; Miller, D.; Moss, N.: Web search strategies and human individual differences : cognitive and demographic factors, Internet attitudes, and approaches (2005) 0.03
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Abstract

The research reported here was an exploratory study that sought to discover the effects of human individual differences an Web search strategy. These differences consisted of (a) study approaches, (b) cognitive and demographic features, and (c) perceptions of and preferred approaches to Web-based information seeking. Sixtyeight master's students used AItaVista to search for information an three assigned search topics graded in terms of complexity. Five hundred seven search queries were factor analyzed to identify relationships between the individual difference variables and Boolean and best-match search strategies. A number of consistent patterns of relationship were found. As task complexity increased, a number of strategic shifts were also observed an the part of searchers possessing particular combinations of characteristics. A second article (published in this issue of JASIST; Ford, Miller, & Moss, 2005) presents a combined analyses of the data including a series of regression analyses.
Ford, N.; Miller, D.; Moss, N.: Web search strategies and human individual differences : a combined analysis (2005) 0.02
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Abstract

This is the second of two articles published in this issue of JASIST reporting the results of a study investigating relationships between Web search strategies and a range of human individual differences. In this article we provide a combined analysis of the factor analyses previously presented separately in relation to each of three groups of human individual difference (study approaches, cognitive and demographic features, and perceptions of and approaches to Internet-based information seeking). It also introduces two series of regression analyses conducted an data spanning all three individual difference groups. The results are discussed in terms of the extent to which they satisfy the original aim of this exploratory research, namely to identify any relationships between search strategy and individual difference variables for which there is a prima facie case for more focused systematic study. It is argued that a number of such relationships do exist. The results of the project are summarized and suggestions are made for further research.

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