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Abstract

The scale of web site design has grown so that what was once comparable to decorating a room is now comparable to designing buildings or even cities. Designing sites so that people can find their way around is an ever-growing challenge as sites contain more and more information. In the past, Information Architecture for the World Wide Web has helped developers and designers establish consistent and usable structures for their sites and their information. This edition of the classic primer on web site design and navigation is updated with recent examples, new scenarios, and new information on best practices. Readers will learn how to present large volumes of information to visitors who need to find what they're looking for quickly. With topics that range from aesthetics to mechanics, this valuable book explains how to create interfaces that users can understand easily.

Date

22. 3.2008 16:18:27

LCSH

Web sites / Design

Subject

Web sites / Design

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Abstract

Some web sites "work" and some don't. Good web site consultants know that you can't just jump in and start writing HTML, the same way you can't build a house by just pouring a foundation and putting up some walls. You need to know who will be using the site, and what they'll be using it for. You need some idea of what you'd like to draw their attention to during their visit. Overall, you need a strong, cohesive vision for the site that makes it both distinctive and usable. Information Architecture for the World Wide Web is about applying the principles of architecture and library science to web site design. Each web site is like a public building, available for tourists and regulars alike to breeze through at their leisure. The job of the architect is to set up the framework for the site to make it comfortable and inviting for people to visit, relax in, and perhaps even return to someday. Most books on web development concentrate either on the aesthetics or the mechanics of the site. This book is about the framework that holds the two together. With this book, you learn how to design web sites and intranets that support growth, management, and ease of use. Special attention is given to: * The process behind architecting a large, complex site * Web site hierarchy design and organization Information Architecture for the World Wide Web is for webmasters, designers, and anyone else involved in building a web site. It's for novice web designers who, from the start, want to avoid the traps that result in poorly designed sites. It's for experienced web designers who have already created sites but realize that something "is missing" from their sites and want to improve them. It's for programmers and administrators who are comfortable with HTML, CGI, and Java but want to understand how to organize their web pages into a cohesive site. The authors are two of the principals of Argus Associates, a web consulting firm. At Argus, they have created information architectures for web sites and intranets of some of the largest companies in the United States, including Chrysler Corporation, Barron's, and Dow Chemical.

LCSH

Web sites / Design

Subject

Web sites / Design

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Content

Inhalt: Introduction - Principles ofLinked Data - The Web ofData - Linked Data Design Considerations - Linked Data Design Considerations - Consuming Linked Data - Summary and Outlook Vgl.: http://linkeddatabook.com/book.

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Abstract

Web Analytics bezeichnet die Sammlung, Analyse und Auswertung von Daten der Website-Nutzung mit dem Ziel, diese Informationen zum besseren Verständnis des Besucherverhaltens sowie zur Optimierung der Website zu nutzen. Je nach Ziel der eigenen Website - z.B. die Vermittlung eines Markenwerts oder die Vermehrung von Kontaktanfragen, Bestellungen oder Newsletter-Abonnements - können Sie anhand von Web Analytics herausfinden, wo sich Schwachstellen Ihrer Website befinden und wie Sie Ihre eigenen Ziele durch entsprechende Optimierungen besser erreichen. Dabei ist Web Analytics nicht nur für Website-Betreiber und IT-Abteilungen interessant, sondern wird insbesondere auch mehr und mehr für Marketing und Management nutzbar. Mit diesem Buch lernen Sie, wie Sie die Nutzung Ihrer Website analysieren. Sie können z. B. untersuchen, welche Traffic-Quelle am meisten Umsatz bringt oder welche Bereiche der Website besonders häufig genutzt werden und vieles mehr. Auf diese Weise werden Sie Ihre Besucher, ihr Verhalten und ihre Motivation besser kennen lernen, Ihre Website darauf abstimmen und somit Ihren Erfolg steigern können. Um aus Web Analytics einen wirklichen Mehrwert ziehen zu können, benötigen Sie fundiertes Wissen. Marco Hassler gibt Ihnen in seinem Buch einen umfassenden Einblick in Web Analytics. Er zeigt Ihnen detailliert, wie das Verhalten der Besucher analysiert wird und welche Metriken Sie wann sinnvoll anwenden können. Im letzten Teil des Buches zeigt Ihnen der Autor, wie Sie Ihre Auswertungsergebnisse dafür nutzen, über Conversion-Messungen die Website auf ihre Ziele hin zu optimieren. Ziel dieses Buches ist es, konkrete Web-Analytics-Kenntnisse zu vermitteln und wertvolle praxisorientierte Tipps zu geben. Dazu schlägt das Buch die Brücke zu tangierenden Themenbereichen wie Usability, User-Centered-Design, Online Branding, Online-Marketing oder Suchmaschinenoptimierung. Marco Hassler gibt Ihnen klare Hinweise und Anleitungen, wie Sie Ihre Ziele erreichen.

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Footnote

Chapter 2 examines the politics of information retrieval in the context of collaborative filtering techniques. Rogers begins by discussing the underpinnings of modern search engine design by examining medieval practices of knowledge seeking, following up with a critique of the collaborative filtering techniques. Rogers's major contention is that collaborative filtering rids us of user idiosyncrasies as search query strings, preferences, and recommendations are shared among users and without much care for the differences among them, both in terms of their innate characteristics and also their search goals. To illustrate Rogers' critiques of collaborative filtering, he describes an information searching experiment that he conducted with students at University of Vienna and University of Amsterdam. Students were asked to search for information on Viagra. As one can imagine, depending on a number of issues, not the least of which is what sources did one extract information from, a student would find different accounts of reality about Viagra, everything from a medical drug to a black-market drug ideal for underground trade. Rogers described how information on the Web differed from official accounts for certain events. The information on the Web served as an alternative reality. Chapter 3 describes the Web as a dynamic debate-mapping tool, a political instrument. Rogers introduces the "Issue Barometer," an information instrument that measures the social pressure on a topic being debated by analyzing data available from the Web. Measures used by the Issue Barometer include temperature of the issue (cold to hot), activity level of the debate (mild to intense), and territorialization (one country to many countries). The Issues Barometer is applied to an illustrative case of the public debate surrounding food safety in the Netherlands in 2001. Chapter 4 introduces "The Web Issue Index," which provides an indication of leading societal issues discussed on the Web. The empirical research on the Web Issues Index was conducted on the Genoa G8 Summit in 1999 and the anti-globalization movement. Rogers focus here was to examine the changing nature of prominent issues over time, i.e., how issues gained and lost attention and traction over time.