Search (5 results, page 1 of 1)

0.033008028 = product of:
  0.08252007 = sum of:
    0.033464003 = weight(_text_:it in 2749) [ClassicSimilarity], result of:
      0.033464003 = score(doc=2749,freq=6.0), product of:
        0.15115225 = queryWeight, product of:
          2.892262 = idf(docFreq=6664, maxDocs=44218)
          0.052260913 = queryNorm
        0.22139269 = fieldWeight in 2749, product of:
          2.4494898 = tf(freq=6.0), with freq of:
            6.0 = termFreq=6.0
          2.892262 = idf(docFreq=6664, maxDocs=44218)
          0.03125 = fieldNorm(doc=2749)
    0.04905606 = weight(_text_:22 in 2749) [ClassicSimilarity], result of:
      0.04905606 = score(doc=2749,freq=6.0), product of:
        0.18300882 = queryWeight, product of:
          3.5018296 = idf(docFreq=3622, maxDocs=44218)
          0.052260913 = queryNorm
        0.268053 = fieldWeight in 2749, product of:
          2.4494898 = tf(freq=6.0), with freq of:
            6.0 = termFreq=6.0
          3.5018296 = idf(docFreq=3622, maxDocs=44218)
          0.03125 = fieldNorm(doc=2749)
  0.4 = coord(2/5)

Classification

658.4/038 22

Date

22. 3.2009 18:43:51

DDC

658.4/038 22

Footnote

Rez. in: JASIST 60(2006) no.3, S.642 (A.E. Prentice): "What is knowledge management (KM)? How do we define it? How do we use it and what are the benefits? KM is still an operational discipline that has yet to have an academic foundation. Its core has yet to solidify and concepts and practices remain fluid, making it difficult to discuss or even to identify the range of relevant elements. Being aware of this lack of a well-structured retrievable disciplinary literature, the editors made a practice of attending trade shows and conferences attended by KM professionals to look for presentations that would in some way expand knowledge of the field. They asked presenters to turn their paper into a book chapter, which is the major source of the material in this book. Although this is a somewhat chancy method of identifying authors and topics, several of the papers are excellent and a number add to an understanding of KM. Because of the fluidity of the area of study, the editors devised a three-dimensional topic expansion approach to the content so that the reader can follow themes in the papers that would not have been easy to do if one relied solely on the table of contents. The table of contents organizes the presentations into eight subject sections, each section with a foreword that introduces the topic and indicates briefly the contribution of each chapter to the overall section title. Following this, the Roadmap lists 18 topics or themes that appear in the book and relevant chapters where information on the theme can be found. Readers have the choice of following themes using the roadmap or of reading the book section by section. ..."

0.006830811 = product of:
  0.034154054 = sum of:
    0.034154054 = weight(_text_:it in 2821) [ClassicSimilarity], result of:
      0.034154054 = score(doc=2821,freq=4.0), product of:
        0.15115225 = queryWeight, product of:
          2.892262 = idf(docFreq=6664, maxDocs=44218)
          0.052260913 = queryNorm
        0.22595796 = fieldWeight in 2821, product of:
          2.0 = tf(freq=4.0), with freq of:
            4.0 = termFreq=4.0
          2.892262 = idf(docFreq=6664, maxDocs=44218)
          0.0390625 = fieldNorm(doc=2821)
  0.2 = coord(1/5)

Abstract

In this volume organizational learning theory is used to analyse various practices of managing and facilitating knowledge sharing within companies. Experiences with three types of knowledge sharing, namely knowledge acquisition, knowledge reuse, and knowledge creation, at ten large companies are discussed and analyzed. This critical analysis leads to the identification of traps and obstacles when managing knowledge sharing, when supporting knowledge sharing with IT tools, and when organizations try to learn from knowledge sharing practices. The identification of these risks is followed by a discussion of how organizations can avoid them. This work will be of interest to researchers and practitioners working in organization science and business administration. Also, consultants and organizations at large will find the book useful as it will provide them with insights into how other organizations manage and facilitate knowledge sharing and how potential failures can be prevented.

0.0066928007 = product of:
  0.033464003 = sum of:
    0.033464003 = weight(_text_:it in 3587) [ClassicSimilarity], result of:
      0.033464003 = score(doc=3587,freq=6.0), product of:
        0.15115225 = queryWeight, product of:
          2.892262 = idf(docFreq=6664, maxDocs=44218)
          0.052260913 = queryNorm
        0.22139269 = fieldWeight in 3587, product of:
          2.4494898 = tf(freq=6.0), with freq of:
            6.0 = termFreq=6.0
          2.892262 = idf(docFreq=6664, maxDocs=44218)
          0.03125 = fieldNorm(doc=3587)
  0.2 = coord(1/5)

Abstract

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. * Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain * Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites * A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it * Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

0.004098487 = product of:
  0.020492435 = sum of:
    0.020492435 = weight(_text_:it in 2391) [ClassicSimilarity], result of:
      0.020492435 = score(doc=2391,freq=4.0), product of:
        0.15115225 = queryWeight, product of:
          2.892262 = idf(docFreq=6664, maxDocs=44218)
          0.052260913 = queryNorm
        0.13557479 = fieldWeight in 2391, product of:
          2.0 = tf(freq=4.0), with freq of:
            4.0 = termFreq=4.0
          2.892262 = idf(docFreq=6664, maxDocs=44218)
          0.0234375 = fieldNorm(doc=2391)
  0.2 = coord(1/5)

Footnote

Rez. in: JASIST 59(2008) no.9, S.1531. (C. Caldeira): "Successful, real-world organizations employ groups to get work done. Despite the large number of years of collaborative models in work-group paradigm, it is a little surprising that there are very few books about the subject. Furthermore, most of those studies are mainly focused on work group performance management and work productivity. This text belongs to the advanced type, and is a valuable resource for graduate students in a wide range of courses and for a large spectrum of professionals interested in collaborative work. Due to its advanced level, some topics are relatively difficult to understand if the reader does not have some background in collaborative work and group cognition. Students who use this book will rapidly understand the most important topics of the science of collaboration for computer-supported cooperative work and computer-supported collaborative learning, and their relation to the business world of our days. The main concern and fundamental idea of this book is to set its focus primarily on work group, and not on individuals. Stahl's baseline is to use the science of collaboration for computer-supported cooperative work and computer-supported collaborative learning to conduct comparative studies on group interaction, group meaning, group cognition, group discourse, and thinking. The book is divided into three distinct parts. The first one is about the design of computer support for collaborative work and presents eight studies centered on software tools and their particular applications: The first three are AI applications for collaborative computer-supported cooperative work and computer-supported collaborative learning, the fourth and the fifth are about collaborative media, and the last ones are a combination of computational technology and collaborative functions. The second part is focused on the analysis on knowledge building in the collaborative work of small groups. It is developed with support on five essays published by Stahl from 2000 to 2004. In the first of those chapters, he describes a model of collaborative knowledge building and how to share knowledge production. The second criticizes some cooperative work and collaborative learning research methodologies that make the collaborative phenomena hard to perceive. The remaining chapters mostly provide mechanisms to understand in new and better ways collaborative processes. The third part contains the theoretical corpus of the book. Chapters 14 through 21 contain the most recent of Stahl's contributions to the theoretical foundations of computer-supported cooperative work and computer-supported collaborative learning. Chapters 16 to 18 provide much material about topics directly related to group cognition research and collaborative work in modern organizations. Finally, the last part of the book contains an exhaustive list of references that will be of great value to all interested in the multiple aspects and fields of cooperative work and collaborative learning."

0.003381079 = product of:
  0.016905395 = sum of:
    0.016905395 = weight(_text_:it in 3586) [ClassicSimilarity], result of:
      0.016905395 = score(doc=3586,freq=2.0), product of:
        0.15115225 = queryWeight, product of:
          2.892262 = idf(docFreq=6664, maxDocs=44218)
          0.052260913 = queryNorm
        0.11184349 = fieldWeight in 3586, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          2.892262 = idf(docFreq=6664, maxDocs=44218)
          0.02734375 = fieldNorm(doc=3586)
  0.2 = coord(1/5)

Abstract

Web Analytics bezeichnet die Sammlung, Analyse und Auswertung von Daten der Website-Nutzung mit dem Ziel, diese Informationen zum besseren Verständnis des Besucherverhaltens sowie zur Optimierung der Website zu nutzen. Je nach Ziel der eigenen Website - z.B. die Vermittlung eines Markenwerts oder die Vermehrung von Kontaktanfragen, Bestellungen oder Newsletter-Abonnements - können Sie anhand von Web Analytics herausfinden, wo sich Schwachstellen Ihrer Website befinden und wie Sie Ihre eigenen Ziele durch entsprechende Optimierungen besser erreichen. Dabei ist Web Analytics nicht nur für Website-Betreiber und IT-Abteilungen interessant, sondern wird insbesondere auch mehr und mehr für Marketing und Management nutzbar. Mit diesem Buch lernen Sie, wie Sie die Nutzung Ihrer Website analysieren. Sie können z. B. untersuchen, welche Traffic-Quelle am meisten Umsatz bringt oder welche Bereiche der Website besonders häufig genutzt werden und vieles mehr. Auf diese Weise werden Sie Ihre Besucher, ihr Verhalten und ihre Motivation besser kennen lernen, Ihre Website darauf abstimmen und somit Ihren Erfolg steigern können. Um aus Web Analytics einen wirklichen Mehrwert ziehen zu können, benötigen Sie fundiertes Wissen. Marco Hassler gibt Ihnen in seinem Buch einen umfassenden Einblick in Web Analytics. Er zeigt Ihnen detailliert, wie das Verhalten der Besucher analysiert wird und welche Metriken Sie wann sinnvoll anwenden können. Im letzten Teil des Buches zeigt Ihnen der Autor, wie Sie Ihre Auswertungsergebnisse dafür nutzen, über Conversion-Messungen die Website auf ihre Ziele hin zu optimieren. Ziel dieses Buches ist es, konkrete Web-Analytics-Kenntnisse zu vermitteln und wertvolle praxisorientierte Tipps zu geben. Dazu schlägt das Buch die Brücke zu tangierenden Themenbereichen wie Usability, User-Centered-Design, Online Branding, Online-Marketing oder Suchmaschinenoptimierung. Marco Hassler gibt Ihnen klare Hinweise und Anleitungen, wie Sie Ihre Ziele erreichen.