Abott, R.: Information transfer and cognitive mismatch : a Popperian model for studies of public understanding (1997)
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- Abstract
- Studies of public understanding, which include specific areas of study, such as: public understanding of science; intuitive physics; nutritional myths; and the 'mental mappimg' of geographical space are seen as falling into a general model of information transfer, using Popper's notion of 3 worlds. The deficiencies and distortions of understanding revealed by these studies can be perceived as defects in information transfer from worlds 1 and 3 (physical world and subjective world of mental phenomena respectively) to world2 (intellectual content of cultural artifacts). Proposes that more detailed cognitive profiling could identify these problem areas, thus enabling remedial measures to be taken to ensure better information transfer to the public in specific areas, such as: promotion of health care; education and advertising
