Newcomb, J.: Multiple media : truths from the front (1995/96)
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- Abstract
- Examines the question of what role publishers should play in the multimedia market. A real mass market for multimedia products is now emerging which presents many opportunities for publishers. Describes how multiple media moves the publishing paradigm from one that is publisher-centred to one that is user-oriented. Outlines the multimedia strategy at Simon & Schuster which revolves around decentralized product development through franchises. The education market has been the most profitable market for multimedia publishing with the business and professional market, particularly corporate training, also a significant area. Predicts that online publishing will increase but that the new media will never eclipse the bound book, although the boundaries between multiple media products and books will increasingly blur
