Rowland, M.J.: Web site design for indexers (2000)
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- Abstract
- Do indexers really need Web sites? No, they do not. Indexers do not need computers either. Indexes can be done on cards; networking can be done at conferences; and marketing can be done with cold calls. But, just as email has become indispensable to communication, and computers have become essential to indexing, so Web sites have become more and more necessary for all types of businesses, particularly small companies with small advertising budgets, like indexing businesses. The amount of business being conducted on the Web is increasing exponentially. Publishers, packagers, and other potential clients are beginning to search the Web for indexers. Why not participate in e-commerce, the newest way of doing business? A good Web site not only helps you obtain work, it increases your professional reputation and helps you influence the future of indexing. You can use your site as an online resume, to display a list of all the books you have indexed in the past year, to provide examples of your work, and to network with others. You can use it to express your philosophy of indexing, to teach others about indexing, and to make your voice heard on issues affecting the indexing profession. Not all indexers need Web sites, but active, involved, and far-sighted indexers, like you, do!
