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Abstract

Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress. Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart. Otherwise, we could fall victim to what Aral calls "The Hype Machine." As a senior researcher of the longest-running study of fake news ever conducted, Aral found that lies spread online farther and faster than the truth--a harrowing conclusion that was featured on the cover of Science magazine. Among the questions Aral explores following twenty years of field research: Did Russian interference change the 2016 election? And how is it affecting the vote in 2020? Why does fake news travel faster than the truth online? How do social ratings and automated sharing determine which products succeed and fail? How does social media affect our kids? First, Aral links alarming data and statistics to three accelerating social media shifts: hyper-socialization, personalized mass persuasion, and the tyranny of trends. Next, he grapples with the consequences of the Hype Machine for elections, businesses, dating, and health. Finally, he maps out strategies for navigating the Hype Machine, offering his singular guidance for managing social media to fulfill its promise going forward. Rarely has a book so directly wrestled with the secret forces that drive the news cycle every day"

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Content

Drums that talk -- Persistence of the word -- Two wordbooks -- To throw the powers of thought into wheel-work -- A nervous system for the Earth -- New wires, new logic -- Information theory -- The informational turn -- Entropy and its demons -- Life's own code -- Into the meme pool -- The sense of randomness -- Information is physical -- After the flood -- New news every day.

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Date

20.12.2006 18:22:32

Isbn

3-936931-22-4

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Footnote

Like Daniel Bell, the author of The Coming of Post-Industrial Society (1973), who used aspects of Marx's thinking as the basis for his social forecasting models, Warner uses Marxist thought as a tool for social and historical analysis. Unlike Bell, Warner's approach to Marx tends to be doctrinaire. As a result, "An Information View of History" and "Origins of the Human Brain," two of the essays in which Warner sets out to establish the connections between information science and information technology, are less successful. Warner argues, "the classic source for an understanding of technology as a human construction is Marx," and that "a Marxian perspective an information technology could be of high marginal Utility," noting additionally that with the exception of Norbert Wiener and John Desmond Bernal, "there has only been a limited penetration of Marxism into information science" (p. 9). But Warner's efforts to persuade the reader that these views are cogent never go beyond academic protocol. Nor does his support for the assertion that the second half of the 19th century was the critical period for innovation and diffusion of modern information technologies. The closing essay, "Whither Information Science?" is particularly disappointing, in part, because the preface and opening chapters of the book promised more than was delivered at the end. Warner asserts that the theoretical framework supporting information science is negligible, and that the discipline is limited even further by the fact that many of its members do not recognize or understand the effects of such a limitation. However cogent the charges may be, none of this is news. But the essay fails most notably because Warner does not have any new directions to offer, save that information scientists should pay closer artention to what is going an in allied disciplines. Moreover, he does not seem to understand that at its heart the "information revolution" is not about the machines, but about the growing legions of men and women who can and do write programming code to exert control over and find new uses for these devices. Nor does he seem to understand that information science, in the grip of what he terms a "quasi-global crisis," suffers grievously because it is a community situated not at the center but rather an the periphery of this revolution."

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Classification

323.44/5 22 (GBV;LoC)

DDC

323.44/5 22 (GBV;LoC)

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Date

22. 7.2009 13:43:50