Nicholas, D.; Williams, P.: ¬The changing information environment : the impact of the Internet on information seeking behaviour in the media (1999)
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- Abstract
- Journalists were chosen for study because it was felt that they would be, as information seekers and packagers par excellence, in the advanced guard of Internet users and setting the pace. As it turned out this was not to be case. Despite what appear to be the considerable and direct benefits for them, after having interviewed approximately 150 journalists and observed the action in a variety of news rooms, it appears that less than one in five national journalist use the Internet and the proportion is much less than that for regional journalists. If this poor Internet take up in the workplace was unexpected, another surprise is the characteristics of those who have actually taken the Internet route. Far from being the stereotypical young and male, most are well practised journalist into their thirties/forties, which, of course, runs counter to all that we have been led to believe. Surprisingly, the study showed as much, if not more, interest in using the Internet from the supposedly `busy' senior managers and editors than in the rank and file.
