Search (2 results, page 1 of 1)

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Abstract

Aimed at information and communication professionals, scholars and students, Google and the Digital Divide: The Biases of Online Knowledge provides invaluable insight into the significant role that search engines play in growing the digital divide between individuals, organizations, and states. With a specific focus on Google, author Elad Segev explains the concept of the digital divide and the effects that today's online environment has on knowledge bias, power, and control. Using innovative methods and research approaches, Segev compares the popular search queries in Google and Yahoo in the United States and other countries and analyzes the various biases in Google News and Google Earth. Google and the Digital Divide shows the many ways in which users manipulate Google's information across different countries, as well as dataset and classification systems, economic and political value indexes, specific search indexes, locality of use indexes, and much more. Segev presents important new social and political perspectives to illustrate the challenges brought about by search engines, and explains the resultant political, communicative, commercial, and international implications.

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Abstract

With the rapid growth of web-based applications, such as search engines, Facebook, and Twitter, the development of effective and personalized information retrieval techniques and of user interfaces is essential. The amount of shared information and of social networks has also considerably grown, requiring metadata for new sources of information, like Wikipedia and ODP. These metadata have to provide classification information for a wide range of topics, as well as for social networking sites like Twitter, and Facebook, each of which provides additional preferences, tagging information and social contexts. Due to the explosion of social networks and other metadata sources, it is an opportune time to identify ways to exploit such metadata in IR tasks such as user modeling, query understanding, and personalization, to name a few. Although the use of traditional metadata such as html text, web page titles, and anchor text is fairly well-understood, the use of category information, user behavior data, and geographical information is just beginning to be studied. This book is intended for scientists and decision-makers who wish to gain working knowledge about search engines in order to evaluate available solutions and to dialogue with software and data providers.