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  • × author_ss:"Rowley, J."
  1. Rowley, J.: Knowing your customers (1997) 0.03 
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    Abstract
    Examines some of the key concepts concerned with customers and consumer buying behaviour. Explores the concept of customer for library and information services, and notes the roles of users, influencers and deciders. Many library and information services deal with 'internal' customers. In order to offer an effective service to customers, it is important to identify the benefits sought by different groups or segments, and to understand the consumer decision making process which is important in determining 'purchase' bahaviour and the use of the service
  2. Rowley, J.: Human/computer interface design in Windows-based CD-ROMs : an early review (1995) 0.03 
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    Abstract
    Analyses some of the components of graphical user interfaces (GUI), applied to CD-ROM databases (windows, dialogue boxes, menus, commands, buttons, check boxes and icons) and remarks on the degree to which these are based on Windows software. Notes the constraints to GUIs that still remain even after databases have appeared in the marketplace: particularly mouse based problems. Discusses ways of evaluating GUIs and their specific components and reports a study of databases in which these types of interfaces are used. Notes the significant variability between products in the way that they apply GUIs and discusses whether database users would benefit from a certain degree of standardization in the basic interface structure using GUIs, or whether users would prefer greater control over the design of the local user interface. Concludes that the introduction of Windows based CD-ROM databases with graphical user interfaces will increasingly revolutionize the design of such databases. Makes 3 recommendations that would aim to enhance the user friendliness of CD-ROM interfaces: research to develop criteria for evaluating interfaces in the GUI environment; standardization of interface design between some products, particular for novice users; and facilities to allow experienced users to develop and tailor their own interface design
  3. Rowley, J.: Current awareness in an electronic age (1998) 0.02 
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    Date
    22. 2.1999 17:50:37
    Source
    Online and CD-ROM review. 22(1998) no.4, S.277-279
  4. Rowley, J.: ¬The changing face of current awareness services (1998) 0.02 
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    Date
    9. 2.1997 18:44:22
    22. 2.1999 17:48:45

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