Search (5 results, page 1 of 1)

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Abstract

Web search engines act as gatekeepers when people search for information online. Research has shown that search engine users seem to trust the search engines' ranking uncritically and mostly select top-ranked results. This study further examines search engine users' selection behavior. Drawing from the credibility and information research literature, we test whether the presence or absence of certain credibility cues influences the selection probability of search engine results. In an observational study, participants (N?=?247) completed two information research tasks on preset search engine results pages, on which three credibility cues (source reputation, message neutrality, and social recommendations) as well as the search result ranking were systematically varied. The results of our study confirm the significance of the ranking. Of the three credibility cues, only reputation had an additional effect on selection probabilities. Personal characteristics (prior knowledge about the researched issues, search engine usage patterns, etc.) did not influence the preference for search results linked with certain credibility cues. These findings are discussed in light of situational and contextual characteristics (e.g., involvement, low-cost scenarios).

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Date

2. 6.2005 10:34:22

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Abstract

Bilal, in this third part of her Yahooligans! study looks at children's performance with self-generated search tasks, as compared to previously assigned search tasks looking for differences in success, cognitive behavior, physical behavior, and task preference. Lotus ScreenCam was used to record interactions and post search interviews to record impressions. The subjects, the same 22 seventh grade children in the previous studies, generated topics of interest that were mediated with the researcher into more specific topics where necessary. Fifteen usable sessions form the basis of the study. Eleven children were successful in finding information, a rate of 73% compared to 69% in assigned research questions, and 50% in assigned fact-finding questions. Eighty-seven percent began using one or two keyword searches. Spelling was a problem. Successful children made fewer keyword searches and the number of search moves averaged 5.5 as compared to 2.4 on the research oriented task and 3.49 on the factual. Backtracking and looping were common. The self-generated task was preferred by 47% of the subjects.

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Date

24. 1.2004 18:27:22

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Date

26. 1.2014 18:48:22