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  1. Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009) 0.24 
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    Abstract
    In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.
    Date
    22. 3.2009 17:49:11
  2. Jepsen, E.T.; Seiden, P.; Ingwersen, P.; Björneborn, L.; Borlund, P.: Characteristics of scientific Web publications : preliminary data gathering and analysis (2004) 0.17 
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    Abstract
    Because of the increasing presence of scientific publications an the Web, combined with the existing difficulties in easily verifying and retrieving these publications, research an techniques and methods for retrieval of scientific Web publications is called for. In this article, we report an the initial steps taken toward the construction of a test collection of scientific Web publications within the subject domain of plant biology. The steps reported are those of data gathering and data analysis aiming at identifying characteristics of scientific Web publications. The data used in this article were generated based an specifically selected domain topics that are searched for in three publicly accessible search engines (Google, AlITheWeb, and AItaVista). A sample of the retrieved hits was analyzed with regard to how various publication attributes correlated with the scientific quality of the content and whether this information could be employed to harvest, filter, and rank Web publications. The attributes analyzed were inlinks, outlinks, bibliographic references, file format, language, search engine overlap, structural position (according to site structure), and the occurrence of various types of metadata. As could be expected, the ranked output differs between the three search engines. Apparently, this is caused by differences in ranking algorithms rather than the databases themselves. In fact, because scientific Web content in this subject domain receives few inlinks, both AItaVista and AlITheWeb retrieved a higher degree of accessible scientific content than Google. Because of the search engine cutoffs of accessible URLs, the feasibility of using search engine output for Web content analysis is also discussed.
  3. Stuart, D.: Web metrics for library and information professionals (2014) 0.15 
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    Abstract
    This is a practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. The key topics covered include: bibliometrics, webometrics and web metrics; data collection tools; evaluating impact on the web; evaluating social media impact; investigating relationships between actors; exploring traditional publications in a new environment; web metrics and the web of data; the future of web metrics and the library and information professional. The book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher's work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.
    Content
    1. Introduction. MetricsIndicators -- Web metrics and Ranganathan's laws of library science -- Web metrics for the library and information professional -- The aim of this book -- The structure of the rest of this book -- 2. Bibliometrics, webometrics and web metrics. Web metrics -- Information science metrics -- Web analytics -- Relational and evaluative metrics -- Evaluative web metrics -- Relational web metrics -- Validating the results -- 3. Data collection tools. The anatomy of a URL, web links and the structure of the web -- Search engines 1.0 -- Web crawlers -- Search engines 2.0 -- Post search engine 2.0: fragmentation -- 4. Evaluating impact on the web. Websites -- Blogs -- Wikis -- Internal metrics -- External metrics -- A systematic approach to content analysis -- 5. Evaluating social media impact. Aspects of social network sites -- Typology of social network sites -- Research and tools for specific sites and services -- Other social network sites -- URL shorteners: web analytic links on any site -- General social media impact -- Sentiment analysis -- 6. Investigating relationships between actors. Social network analysis methods -- Sources for relational network analysis -- 7. Exploring traditional publications in a new environment. More bibliographic items -- Full text analysis -- Greater context -- 8. Web metrics and the web of data. The web of data -- Building the semantic web -- Implications of the web of data for web metrics -- Investigating the web of data today -- SPARQL -- Sindice -- LDSpider: an RDF web crawler -- 9. The future of web metrics and the library and information professional. How far we have come -- The future of web metrics -- The future of the library and information professional and web metrics.
    RSWK
    Bibliothek / World Wide Web / World Wide Web 2.0 / Analyse / Statistik
    Bibliometrie / Semantic Web / Soziale Software
    Subject
    Bibliothek / World Wide Web / World Wide Web 2.0 / Analyse / Statistik
    Bibliometrie / Semantic Web / Soziale Software
  4. Larson, R.R.: Bibliometrics of the World Wide Web : an exploratory analysis of the intellectual structure of cyberspace (1996) 0.14 
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    Abstract
    Examines the explosive growth and the bibliometrics of the WWW based on both analysis of over 30 GBytes of WWW pages collected by the Inktomi Web Crawler and on the use of the DEC AltaVista search engine for cocitation analysis of a set of Earth Science related WWW sites. Examines the statistical characteristics of web documents and their links, and the characteristics of highly cited web documents
  5. Thelwall, M.; Sud, P.: ¬A comparison of methods for collecting web citation data for academic organizations (2011) 0.13 
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    Abstract
    The primary webometric method for estimating the online impact of an organization is to count links to its website. Link counts have been available from commercial search engines for over a decade but this was set to end by early 2012 and so a replacement is needed. This article compares link counts to two alternative methods: URL citations and organization title mentions. New variations of these methods are also introduced. The three methods are compared against each other using Yahoo!. Two of the three methods (URL citations and organization title mentions) are also compared against each other using Bing. Evidence from a case study of 131 UK universities and 49 US Library and Information Science (LIS) departments suggests that Bing's Hit Count Estimates (HCEs) for popular title searches are not useful for webometric research but that Yahoo!'s HCEs for all three types of search and Bing's URL citation HCEs seem to be consistent. For exact URL counts the results of all three methods in Yahoo! and both methods in Bing are also consistent. Four types of accuracy factors are also introduced and defined: search engine coverage, search engine retrieval variation, search engine retrieval anomalies, and query polysemy.
  6. Vaughan, L.; Shaw, D.: Web citation data for impact assessment : a comparison of four science disciplines (2005) 0.12 
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    Abstract
    The number and type of Web citations to journal articles in four areas of science are examined: biology, genetics, medicine, and multidisciplinary sciences. For a sample of 5,972 articles published in 114 journals, the median Web citation counts per journal article range from 6.2 in medicine to 10.4 in genetics. About 30% of Web citations in each area indicate intellectual impact (citations from articles or class readings, in contrast to citations from bibliographic services or the author's or journal's home page). Journals receiving more Web citations also have higher percentages of citations indicating intellectual impact. There is significant correlation between the number of citations reported in the databases from the Institute for Scientific Information (ISI, now Thomson Scientific) and the number of citations retrieved using the Google search engine (Web citations). The correlation is much weaker for journals published outside the United Kingdom or United States and for multidisciplinary journals. Web citation numbers are higher than ISI citation counts, suggesting that Web searches might be conducted for an earlier or a more fine-grained assessment of an article's impact. The Web-evident impact of non-UK/USA publications might provide a balance to the geographic or cultural biases observed in ISI's data, although the stability of Web citation counts is debatable.
  7. Bar-Ilan, J.: ¬The Web as an information source on informetrics? : A content analysis (2000) 0.08 
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    Abstract
    This article addresses the question of whether the Web can serve as an information source for research. Specifically, it analyzes by way of content analysis the Web pages retrieved by the major search engines on a particular date (June 7, 1998), as a result of the query 'informetrics OR informetric'. In 807 out of the 942 retrieved pages, the search terms were mentioned in the context of information science. Over 70% of the pages contained only indirect information on the topic, in the form of hypertext links and bibliographical references without annotation. The bibliographical references extracted from the Web pages were analyzed, and lists of most productive authors, most cited authors, works, and sources were compiled. The list of reference obtained from the Web was also compared to data retrieved from commercial databases. For most cases, the list of references extracted from the Web outperformed the commercial, bibliographic databases. The results of these comparisons indicate that valuable, freely available data is hidden in the Web waiting to be extracted from the millions of Web pages
  8. Cothey, V.: Web-crawling reliability (2004) 0.08 
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    Abstract
    In this article, I investigate the reliability, in the social science sense, of collecting informetric data about the World Wide Web by Web crawling. The investigation includes a critical examination of the practice of Web crawling and contrasts the results of content crawling with the results of link crawling. It is shown that Web crawling by search engines is intentionally biased and selective. I also report the results of a [arge-scale experimental simulation of Web crawling that illustrates the effects of different crawling policies an data collection. It is concluded that the reliability of Web crawling as a data collection technique is improved by fuller reporting of relevant crawling policies.
  9. Hong, T.: ¬The influence of structural and message features an Web site credibility (2006) 0.07 
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    Abstract
    This article explores the associations that message features and Web structural features have with perceptions of Web site credibility. In a within-subjects experiment, 84 participants actively located health-related Web sites an the basis of two tasks that differed in task specificity and complexity. Web sites that were deemed most credible were content analyzed for message features and structural features that have been found to be associated with perceptions of source credibility. Regression analyses indicated that message features predicted perceived Web site credibility for both searches when controlling for Internet experience and issue involvement. Advertisements and structural features had no significant effects an perceived Web site credibility. Institutionaffiliated domain names (.gov, org, edu) predicted Web site credibility, but only in the general search, which was more difficult. Implications of results are discussed in terms of online credibility research and Web site design.
  10. Vaughan, L.; Shaw , D.: Bibliographic and Web citations : what Is the difference? (2003) 0.07 
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    Abstract
    Vaughn, and Shaw look at the relationship between traditional citation and Web citation (not hyperlinks but rather textual mentions of published papers). Using English language research journals in ISI's 2000 Journal Citation Report - Information and Library Science category - 1209 full length papers published in 1997 in 46 journals were identified. Each was searched in Social Science Citation Index and on the Web using Google phrase search by entering the title in quotation marks, and followed for distinction where necessary with sub-titles, author's names, and journal title words. After removing obvious false drops, the number of web sites was recorded for comparison with the SSCI counts. A second sample from 1992 was also collected for examination. There were a total of 16,371 web citations to the selected papers. The top and bottom ranked four journals were then examined and every third citation to every third paper was selected and classified as to source type, domain, and country of origin. Web counts are much higher than ISI citation counts. Of the 46 journals from 1997, 26 demonstrated a significant correlation between Web and traditional citation counts, and 11 of the 15 in the 1992 sample also showed significant correlation. Journal impact factor in 1998 and 1999 correlated significantly with average Web citations per journal in the 1997 data, but at a low level. Thirty percent of web citations come from other papers posted on the web, and 30percent from listings of web based bibliographic services, while twelve percent come from class reading lists. High web citation journals often have web accessible tables of content.
  11. Menczer, F.: Lexical and semantic clustering by Web links (2004) 0.07 
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    Abstract
    Recent Web-searching and -mining tools are combining text and link analysis to improve ranking and crawling algorithms. The central assumption behind such approaches is that there is a correiation between the graph structure of the Web and the text and meaning of pages. Here I formalize and empirically evaluate two general conjectures drawing connections from link information to lexical and semantic Web content. The link-content conjecture states that a page is similar to the pages that link to it, and the link-cluster conjecture that pages about the same topic are clustered together. These conjectures are offen simply assumed to hold, and Web search tools are built an such assumptions. The present quantitative confirmation sheds light an the connection between the success of the latest Web-mining techniques and the small world topology of the Web, with encouraging implications for the design of better crawling algorithms.
  12. Thelwall, M.: Webometrics (2009) 0.07 
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    Abstract
    Webometrics is an information science field concerned with measuring aspects of the World Wide Web (WWW) for a variety of information science research goals. It came into existence about five years after the Web was formed and has since grown to become a significant aspect of information science, at least in terms of published research. Although some webometrics research has focused on the structure or evolution of the Web itself or the performance of commercial search engines, most has used data from the Web to shed light on information provision or online communication in various contexts. Most prominently, techniques have been developed to track, map, and assess Web-based informal scholarly communication, for example, in terms of the hyperlinks between academic Web sites or the online impact of digital repositories. In addition, a range of nonacademic issues and groups of Web users have also been analyzed.
  13. Thelwall, M.: Conceptualizing documentation on the Web : an evaluation of different heuristic-based models for counting links between university Web sites (2002) 0.06 
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    Abstract
    All known previous Web link studies have used the Web page as the primary indivisible source document for counting purposes. Arguments are presented to explain why this is not necessarily optimal and why other alternatives have the potential to produce better results. This is despite the fact that individual Web files are often the only choice if search engines are used for raw data and are the easiest basic Web unit to identify. The central issue is of defining the Web "document": that which should comprise the single indissoluble unit of coherent material. Three alternative heuristics are defined for the educational arena based upon the directory, the domain and the whole university site. These are then compared by implementing them an a set of 108 UK university institutional Web sites under the assumption that a more effective heuristic will tend to produce results that correlate more highly with institutional research productivity. It was discovered that the domain and directory models were able to successfully reduce the impact of anomalous linking behavior between pairs of Web sites, with the latter being the method of choice. Reasons are then given as to why a document model an its own cannot eliminate all anomalies in Web linking behavior. Finally, the results from all models give a clear confirmation of the very strong association between the research productivity of a UK university and the number of incoming links from its peers' Web sites.
  14. Thelwall, M.; Vaughan, L.; Björneborn, L.: Webometrics (2004) 0.06 
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    Abstract
    Webometrics, the quantitative study of Web-related phenomena, emerged from the realization that methods originally designed for bibliometric analysis of scientific journal article citation patterns could be applied to the Web, with commercial search engines providing the raw data. Almind and Ingwersen (1997) defined the field and gave it its name. Other pioneers included Rodriguez Gairin (1997) and Aguillo (1998). Larson (1996) undertook exploratory link structure analysis, as did Rousseau (1997). Webometrics encompasses research from fields beyond information science such as communication studies, statistical physics, and computer science. In this review we concentrate on link analysis, but also cover other aspects of webometrics, including Web log fle analysis. One theme that runs through this chapter is the messiness of Web data and the need for data cleansing heuristics. The uncontrolled Web creates numerous problems in the interpretation of results, for instance, from the automatic creation or replication of links. The loose connection between top-level domain specifications (e.g., com, edu, and org) and their actual content is also a frustrating problem. For example, many .com sites contain noncommercial content, although com is ostensibly the main commercial top-level domain. Indeed, a skeptical researcher could claim that obstacles of this kind are so great that all Web analyses lack value. As will be seen, one response to this view, a view shared by critics of evaluative bibliometrics, is to demonstrate that Web data correlate significantly with some non-Web data in order to prove that the Web data are not wholly random. A practical response has been to develop increasingly sophisticated data cleansing techniques and multiple data analysis methods.
  15. Prime-Claverie, C.; Beigbeder, M.; Lafouge, T.: Transposition of the cocitation method with a view to classifying Web pages (2004) 0.06 
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    Abstract
    The Web is a huge source of information, and one of the main problems facing users is finding documents which correspond to their requirements. Apart from the problem of thematic relevance, the documents retrieved by search engines do not always meet the users' expectations. The document may be too general, or conversely too specialized, or of a different type from what the user is looking for, and so forth. We think that adding metadata to pages can considerably improve the process of searching for information an the Web. This article presents a possible typology for Web sites and pages, as weIl as a method for propagating metadata values, based an the study of the Web graph and more specifically the method of cocitation in this graph.
  16. Thelwall, M.: Results from a web impact factor crawler (2001) 0.06 
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    Abstract
    Web impact factors, the proposed web equivalent of impact factors for journals, can be calculated by using search engines. It has been found that the results are problematic because of the variable coverage of search engines as well as their ability to give significantly different results over short periods of time. The fundamental problem is that although some search engines provide a functionality that is capable of being used for impact calculations, this is not their primary task and therefore they do not give guarantees as to performance in this respect. In this paper, a bespoke web crawler designed specifically for the calculation of reliable WIFs is presented. This crawler was used to calculate WIFs for a number of UK universities, and the results of these calculations are discussed. The principal findings were that with certain restrictions, WIFs can be calculated reliably, but do not correlate with accepted research rankings owing to the variety of material hosted on university servers. Changes to the calculations to improve the fit of the results to research rankings are proposed, but there are still inherent problems undermining the reliability of the calculation. These problems still apply if the WIF scores are taken on their own as indicators of the general impact of any area of the Internet, but with care would not apply to online journals.
  17. Thelwall, M.: ¬A comparison of link and URL citation counting (2011) 0.05 
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    Abstract
    Purpose - Link analysis is an established topic within webometrics. It normally uses counts of links between sets of web sites or to sets of web sites. These link counts are derived from web crawlers or commercial search engines with the latter being the only alternative for some investigations. This paper compares link counts with URL citation counts in order to assess whether the latter could be a replacement for the former if the major search engines withdraw their advanced hyperlink search facilities. Design/methodology/approach - URL citation counts are compared with link counts for a variety of data sets used in previous webometric studies. Findings - The results show a high degree of correlation between the two but with URL citations being much less numerous, at least outside academia and business. Research limitations/implications - The results cover a small selection of 15 case studies and so the findings are only indicative. Significant differences between results indicate that the difference between link counts and URL citation counts will vary between webometric studies. Practical implications - Should link searches be withdrawn, then link analyses of less well linked non-academic, non-commercial sites would be seriously weakened, although citations based on e-mail addresses could help to make citations more numerous than links for some business and academic contexts. Originality/value - This is the first systematic study of the difference between link counts and URL citation counts in a variety of contexts and it shows that there are significant differences between the two.
  18. Amitay, E.; Carmel, D.; Herscovici, M.; Lempel, R.; Soffer, A.: Trend detection through temporal link analysis (2004) 0.04 
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    Abstract
    Although time has been recognized as an important dimension in the co-citation literature, to date it has not been incorporated into the analogous process of link analysis an the Web. In this paper, we discuss several aspects and uses of the time dimension in the context of Web information retrieval. We describe the ideal casewhere search engines track and store temporal data for each of the pages in their repository, assigning timestamps to the hyperlinks embedded within the pages. We introduce several applications which benefit from the availability of such timestamps. To demonstrate our claims, we use a somewhat simplistic approach, which dates links by approximating the age of the page's content. We show that by using this crude measure alone it is possible to detect and expose significant events and trends. We predict that by using more robust methods for tracking modifications in the content of pages, search engines will be able to provide results that are more timely and better reflect current real-life trends than those they provide today.
  19. Neth, M.: Citation analysis and the Web (1998) 0.03 
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    Date
    10. 1.1999 16:22:37
  20. Ingwersen, P.: ¬The calculation of Web impact factors (1998) 0.03 
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    Abstract
    Reports investigations into the feasibility and reliability of calculating impact factors for web sites, called Web Impact Factors (Web-IF). analyzes a selection of 7 small and medium scale national and 4 large web domains as well as 6 institutional web sites over a series of snapshots taken of the web during a month. Describes the data isolation and calculation methods and discusses the tests. The results thus far demonstrate that Web-IFs are calculable with high confidence for national and sector domains whilst institutional Web-IFs should be approached with caution

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