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Qualman, E.: Socialnomics : how social media transforms the way we live and do business (2009) 0.03

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RSWK: Unternehmen / World Wide Web 2.0 / Marketing (BSZ)
Subject: Unternehmen / World Wide Web 2.0 / Marketing (BSZ)

Knowledge management in practice : connections and context. (2008) 0.01

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Classification: 658.4/038 22
Date: 22. 3.2009 18:43:51
DDC: 658.4/038 22

Spitta, T.: Informationswirtschaft : eine Einführung (2006) 0.01
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Abstract

Dieses Lehrbuch für Studierende der Wirtschaftswissenschaften im Grundstudium bzw. in Bachelor-Studiengängen behandelt umfassend die betriebswirtschaftlichen und methodischen Grundlagen des Produktionsfaktors Information. Information ist im betrieblichen Kontext konkretisiert durch die Ressource Daten. Das Buch vermittelt anschaulich Prozesse (wie entstehen Daten?), Strukturen (wie sind Daten systematisiert und aufgebaut?) und Inhalte (was bedeuten die Daten betriebswirtschaftlich?). Es verwendet UML 2.0 als grafische Sprache und erläutert die grundlegenden Konzepte von XML. Die umfangreichen Beispiele basieren auf realen betrieblichen Fällen.

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