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Abstract

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters-the Googleplex-to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers-free food and dry cleaning, on-site doctors and masseuses-and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China-Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy-and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

Content

The world according to Google: biography of a search engine -- Googlenomics: cracking the code on internet profits -- Don't be evil: how Google built its culture -- Google's cloud: how Google built data centers and killed the hard drive -- Outside the box: the Google phone company. and the Google t.v. company -- Guge: Google moral dilemma in China -- Google.gov: is what's good for Google, good for government or the public? -- Epilogue: chasing tail lights: trying to crack the social code.

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Abstract

The main purpose of this book is to sum up the vital and highly topical research issue of knowledge representation on the Web and to discuss novel solutions by combining benefits of folksonomies and Web 2.0 approaches with ontologies and semantic technologies. This book contains an overview of knowledge representation approaches in past, present and future, introduction to ontologies, Web indexing and in first case the novel approaches of developing ontologies. This title combines aspects of knowledge representation for both the Semantic Web (ontologies) and the Web 2.0 (folksonomies). Currently there is no monographic book which provides a combined overview over these topics. focus on the topic of using knowledge representation methods for document indexing purposes. For this purpose, considerations from classical librarian interests in knowledge representation (thesauri, classification schemes etc.) are included, which are not part of most other books which have a stronger background in computer science.

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Content

Inhalt: Bawden, D.: Encountering on the road to serendip? Browsing in new information environments. - Slavic, A.: Classification revisited: a web of knowledge. - Vernitski, A. u. P. Rafferty: Approaches to fiction retrieval research, from theory to practice? - Inskip, C.: Music information retrieval research. - Peters, I.: Folksonomies, social tagging and information retrieval. - Kopak, R., L. Freund u. H. O'Brien: Digital information interaction as semantic navigation. - Thelwall, M.: Assessing web search engines: a webometric approach

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Content

Inhalt: - Keynotes Kalervo Järvelin: Information Retrieval: Technology, Evaluation and Beyond Michael Schroeder: Semantic search for the life sciences - Evaluation Pavel Sirotkin: Predicting user preferences Hanmin Jung, Mikyoung Lee, Won-Kyung Sung, Do Wan Kim: Usefiilness Evaluation on Visualization of Researcher Networks Jens Kürsten, Thomas Wilhelm, Maximilian Eibl: Vergleich von IR-Systemkonfigurationen auf Komponentenebene - Informationsinfrastruktur Reinhild Barkey, Erhard Hinrichs, Christina Hoppermann, Thorsten Trippel, Claus Zinn: Komponenten-basierte Metadatenschemata und Facetten-basierte Suche Ina Dehnhard, Peter Weiland: Toolbasierte Datendokumentation in der Psychologie Gertrud Faaß, Ulrich Heid: Nachhaltige Dokumentation virtueller Forschungsumgebungen - Soziale Software Evelyn Droge, Parinaz Maghferat, Cornelius Puschmann, Julia Verbina, Katrin Weller: Konferenz-Tweets Richard Heinen, Ingo Blees: Social Bookmarking als Werkzeug für die Kooperation von Lehrkräften Jens Terliesner, Isabella Peters: Der T-Index als Stabilitätsindikator für dokument-spezifische Tag-Verteilungen
- Information Professionals & Usage Rahmatollah Fattahi, Mohaddeseh Dokhtesmati, Maryam Saberi: A survey of internet searching skills among intermediate school students: How librarians can help Matthias Görtz: Kontextspezifische Erhebung von aufgabenbezogenem Informationssuchverhalten Jürgen Reischer, Daniel Lottes, Florian Meier, Matthias Stirner: Evaluation von Summarizing-Systemen Robert Mayo Hayes, Karin Karlics, Christian Schlögl: Bedarf an Informationsspezialisten in wissensintensiven Branchen der österreichischen Volkswirtschaft - User Experience fit Behavior Isto Huvila: Mining qualitative data on human information behaviour from the Web Rahel Birri Blezon, Rene Schneider: The Social Persona Approach Elena Shpilka, Ralph Koelle, Wolfgang Semar: "Mobile Tagging": Konzeption und Implementierung eines mobilen Informationssystems mit 2D-Tags Johannes Baeck, Sabine Wiem, Ralph Kölle, Thomas Mandl: User Interface Prototyping Nadine Mahrholz, Thomas Mandl, Joachim Griesbaum: Analyse und Evaluierung der Nutzung von Sitelinks Bernard Bekavac, Sonja Öttl, Thomas Weinhold: Online-Beratungskomponente für die Auswahl von Usability-Evaluationsmethoden