Search (4 results, page 1 of 1)

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Abstract

Reports on a study of the search tactics used in searching the WWW and in dealing with difficulties such as too many postings and no relevant postings. Describes how the study was carried out, the analytical techniques used in it, and the results. Notes that with regard to tactics used to address search difficulties, no differences were found between searchers for texts and those for graphic information, and between those for known items and subject searches. Comments on the similarities and differences between the tactics used and and those used in online searching, including online catalogue searching

Date

25.12.1998 19:22:31

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Abstract

Surfing the World Wide Web used to be cool, dude, real cool. But things have gotten hot - so hot that finding something useful an the Web is no longer cool. It is suffocating Web searchers in the smoke and debris of mountain-sized lists of hits, decisions about which search engines they should use, whether they will get lost in the dizzying maze of a subject directory, use the right syntax for the search engine at hand, enter keywords that are likely to retrieve hits an the topics they have in mind, or enlist a browser that has sufficient functionality to display the most promising hits. When it comes to Web searching, in a few short years we have gone from the cool image of surfing the Web into the frying pan of searching the Web. We can turn down the heat by rethinking what Web searchers are doing and introduce some order into the chaos. Web search strategies that are tool-based-oriented to specific Web searching tools such as search en gines, subject directories, and meta search engines-have been widely promoted, and these strategies are just not working. It is time to dissect what Web searching tools expect from searchers and adjust our search strategies to these new tools. This discussion offers Web searchers help in the form of search strategies that are based an strategies that librarians have been using for a long time to search commercial information retrieval systems like Dialog, NEXIS, Wilsonline, FirstSearch, and Data-Star.

Date

22. 9.1997 19:16:05

Source

Saving the time of the library user through subject access innovation: Papers in honor of Pauline Atherton Cochrane. Ed.: W.J. Wheeler

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Abstract

Subject content analysis of Web query terms is essential to understand Web searching interests. Such analysis includes exploring search topics and observing changes in their frequency distributions with time. To provide a basis for in-depth analysis of users' search interests on a larger scale, this article presents a query categorization approach to automatically classifying Web query terms into broad subject categories. Because a query is short in length and simple in structure, its intended subject(s) of search is difficult to judge. Our approach, therefore, combines the search processes of real-world search engines to obtain highly ranked Web documents based on each unknown query term. These documents are used to extract cooccurring terms and to create a feature set. An effective ranking function has also been developed to find the most appropriate categories. Three search engine logs in Taiwan were collected and tested. They contained over 5 million queries from different periods of time. The achieved performance is quite encouraging compared with that of human categorization. The experimental results demonstrate that the approach is efficient in dealing with large numbers of queries and adaptable to the dynamic Web environment. Through good integration of human and machine efforts, the frequency distributions of subject categories in response to changes in users' search interests can be systematically observed in real time. The approach has also shown potential for use in various information retrieval applications, and provides a basis for further Web searching studies.

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Abstract

Adapting the consumer behavior selectivity model to the Web environment, this paper's key contribution is the introduction of a self-concept orientation model of Web information seeking. This model, which addresses gender, effort, and information content factors, questions the commonly assumed equivalence of sex and gender by specifying the measurement of gender-related selfconcept traits known as self- and other-orientation. Regression analyses identified associations between self-orientation, other-orientation, and self-reported search frequencies for content with identical subject domain (e.g., medical information, government information) and differing relevance (i.e., important to the individual personally versus important to someone close to him or her). Self- and other-orientation interacted such that when individuals were highly self-oriented, their frequency of search for both self- and other-relevant information depended on their level of other-orientation. Specifically, high-self/high-other individuals, with a comprehensive processing strategy, searched most often, whereas high-self/low-other respondents, with an effort minimization strategy, reported the lowest search frequencies. This interaction pattern was even more pronounced for other-relevant information seeking. We found no sex differences in search frequency for either self-relevant or other-relevant information.