Search (34 results, page 2 of 2)

0.0022314154 = product of:
  0.020082738 = sum of:
    0.020082738 = weight(_text_:of in 983) [ClassicSimilarity], result of:
      0.020082738 = score(doc=983,freq=20.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.32781258 = fieldWeight in 983, product of:
          4.472136 = tf(freq=20.0), with freq of:
            20.0 = termFreq=20.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.046875 = fieldNorm(doc=983)
  0.11111111 = coord(1/9)

Abstract

Ecommerce is developing into a fast-growing channel for new business, so a strong presence in this domain could prove essential to the success of numerous commercial organizations. However, there is little research examining ecommerce at the individual customer level, particularly on the success of everyday ecommerce searches. This is critical for the continued success of online commerce. The purpose of this research is to evaluate the effectiveness of search engines in the retrieval of relevant ecommerce links. The study examines the effectiveness of five different types of search engines in response to ecommerce queries by comparing the engines' quality of ecommerce links using topical relevancy ratings. This research employs 100 ecommerce queries, five major search engines, and more than 3540 Web links. The findings indicate that links retrieved using an ecommerce search engine are significantly better than those obtained from most other engines types but do not significantly differ from links obtained from a Web directory service. We discuss the implications for Web system design and ecommerce marketing campaigns.

0.0022314154 = product of:
  0.020082738 = sum of:
    0.020082738 = weight(_text_:of in 279) [ClassicSimilarity], result of:
      0.020082738 = score(doc=279,freq=20.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.32781258 = fieldWeight in 279, product of:
          4.472136 = tf(freq=20.0), with freq of:
            20.0 = termFreq=20.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.046875 = fieldNorm(doc=279)
  0.11111111 = coord(1/9)

Abstract

Traffic from search engines is important for most online businesses, with the majority of visitors to many websites being referred by search engines. Therefore, an understanding of this search engine traffic is critical to the success of these websites. Understanding search engine traffic means understanding the underlying intent of the query terms and the corresponding user behaviors of searchers submitting keywords. In this research, using 712,643 query keywords from a popular Spanish music website relying on contextual advertising as its business model, we use a k-means clustering algorithm to categorize the referral keywords with similar characteristics of onsite customer behavior, including attributes such as clickthrough rate and revenue. We identified 6 clusters of consumer keywords. Clusters range from a large number of users who are low impact to a small number of high impact users. We demonstrate how online businesses can leverage this segmentation clustering approach to provide a more tailored consumer experience. Implications are that businesses can effectively segment customers to develop better business models to increase advertising conversion rates.

Source

Journal of the American Society for Information Science and Technology. 63(2012) no.7, S.1426-1441

0.0022002053 = product of:
  0.019801848 = sum of:
    0.019801848 = weight(_text_:of in 967) [ClassicSimilarity], result of:
      0.019801848 = score(doc=967,freq=28.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.32322758 = fieldWeight in 967, product of:
          5.2915025 = tf(freq=28.0), with freq of:
            28.0 = termFreq=28.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.0390625 = fieldNorm(doc=967)
  0.11111111 = coord(1/9)

Abstract

A user's single session with a Web search engine or information retrieval (IR) system may consist of seeking information on single or multiple topics, and switch between tasks or multitasking information behavior. Most Web search sessions consist of two queries of approximately two words. However, some Web search sessions consist of three or more queries. We present findings from two studies. First, a study of two-query search sessions on the AltaVista Web search engine, and second, a study of three or more query search sessions on the AltaVista Web search engine. We examine the degree of multitasking search and information task switching during these two sets of AltaVista Web search sessions. A sample of two-query and three or more query sessions were filtered from AltaVista transaction logs from 2002 and qualitatively analyzed. Sessions ranged in duration from less than a minute to a few hours. Findings include: (1) 81% of two-query sessions included multiple topics, (2) 91.3% of three or more query sessions included multiple topics, (3) there are a broad variety of topics in multitasking search sessions, and (4) three or more query sessions sometimes contained frequent topic changes. Multitasking is found to be a growing element in Web searching. This paper proposes an approach to interactive information retrieval (IR) contextually within a multitasking framework. The implications of our findings for Web design and further research are discussed.

0.0020505292 = product of:
  0.018454762 = sum of:
    0.018454762 = weight(_text_:of in 993) [ClassicSimilarity], result of:
      0.018454762 = score(doc=993,freq=38.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.30123898 = fieldWeight in 993, product of:
          6.164414 = tf(freq=38.0), with freq of:
            38.0 = termFreq=38.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03125 = fieldNorm(doc=993)
  0.11111111 = coord(1/9)

Abstract

The performance and capabilities of Web search engines is an important and significant area of research. Millions of people world wide use Web search engines very day. This paper reports the results of a major study examining the overlap among results retrieved by multiple Web search engines for a large set of more than 10,000 queries. Previous smaller studies have discussed a lack of overlap in results returned by Web search engines for the same queries. The goal of the current study was to conduct a large-scale study to measure the overlap of search results on the first result page (both non-sponsored and sponsored) across the four most popular Web search engines, at specific points in time using a large number of queries. The Web search engines included in the study were MSN Search, Google, Yahoo! and Ask Jeeves. Our study then compares these results with the first page results retrieved for the same queries by the metasearch engine Dogpile.com. Two sets of randomly selected user-entered queries, one set was 10,316 queries and the other 12,570 queries, from Infospace's Dogpile.com search engine (the first set was from Dogpile, the second was from across the Infospace Network of search properties were submitted to the four single Web search engines). Findings show that the percent of total results unique to only one of the four Web search engines was 84.9%, shared by two of the three Web search engines was 11.4%, shared by three of the Web search engines was 2.6%, and shared by all four Web search engines was 1.1%. This small degree of overlap shows the significant difference in the way major Web search engines retrieve and rank results in response to given queries. Results point to the value of metasearch engines in Web retrieval to overcome the biases of individual search engines.

0.0020369943 = product of:
  0.018332949 = sum of:
    0.018332949 = weight(_text_:of in 968) [ClassicSimilarity], result of:
      0.018332949 = score(doc=968,freq=24.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.2992506 = fieldWeight in 968, product of:
          4.8989797 = tf(freq=24.0), with freq of:
            24.0 = termFreq=24.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.0390625 = fieldNorm(doc=968)
  0.11111111 = coord(1/9)

Abstract

The Web and especially major Web search engines are essential tools in the quest to locate online information for many people. This paper reports results from research that examines characteristics and changes in Web searching from nine studies of five Web search engines based in the US and Europe. We compare interactions occurring between users and Web search engines from the perspectives of session length, query length, query complexity, and content viewed among the Web search engines. The results of our research shows (1) users are viewing fewer result pages, (2) searchers on US-based Web search engines use more query operators than searchers on European-based search engines, (3) there are statistically significant differences in the use of Boolean operators and result pages viewed, and (4) one cannot necessary apply results from studies of one particular Web search engine to another Web search engine. The wide spread use of Web search engines, employment of simple queries, and decreased viewing of result pages may have resulted from algorithmic enhancements by Web search engine companies. We discuss the implications of the findings for the development of Web search engines and design of online content.

0.0019958385 = product of:
  0.017962547 = sum of:
    0.017962547 = weight(_text_:of in 6949) [ClassicSimilarity], result of:
      0.017962547 = score(doc=6949,freq=4.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.2932045 = fieldWeight in 6949, product of:
          2.0 = tf(freq=4.0), with freq of:
            4.0 = termFreq=4.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.09375 = fieldNorm(doc=6949)
  0.11111111 = coord(1/9)

Source

Journal of the American Society for Information Science and technology. 52(2001) no.12, S.1073-1074

0.0019502735 = product of:
  0.017552461 = sum of:
    0.017552461 = weight(_text_:of in 2948) [ClassicSimilarity], result of:
      0.017552461 = score(doc=2948,freq=22.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.28651062 = fieldWeight in 2948, product of:
          4.690416 = tf(freq=22.0), with freq of:
            22.0 = termFreq=22.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.0390625 = fieldNorm(doc=2948)
  0.11111111 = coord(1/9)

Abstract

In this research we investigate the effect of search engine brand on the evaluation of searching performance. Our research is motivated by the large amount of search traffic directed to a handful of Web search engines, even though many have similar interfaces and performance. We conducted a laboratory experiment with 32 participants using a 42 factorial design confounded in four blocks to measure the effect of four search engine brands (Google, MSN, Yahoo!, and a locally developed search engine) while controlling for the quality and presentation of search engine results. We found brand indeed played a role in the searching process. Brand effect varied in different domains. Users seemed to place a high degree of trust in major search engine brands; however, they were more engaged in the searching process when using lesser-known search engines. It appears that branding affects overall Web search at four stages: (a) search engine selection, (b) search engine results page evaluation, (c) individual link evaluation, and (d) evaluation of the landing page. We discuss the implications for search engine marketing and the design of empirical studies measuring search engine performance.

Source

Journal of the American Society for Information Science and Technology. 60(2009) no.8, S.1572-1595

0.0019502735 = product of:
  0.017552461 = sum of:
    0.017552461 = weight(_text_:of in 3094) [ClassicSimilarity], result of:
      0.017552461 = score(doc=3094,freq=22.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.28651062 = fieldWeight in 3094, product of:
          4.690416 = tf(freq=22.0), with freq of:
            22.0 = termFreq=22.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.0390625 = fieldNorm(doc=3094)
  0.11111111 = coord(1/9)

Abstract

University libraries provide access to thousands of online journals and other content, spending millions of dollars annually on these electronic resources. Providing access to these online resources is costly, and it is difficult both to analyze the value of this content to the institution and to discern those journals that comparatively provide more value. In this research, we examine 1,510 journals from a large research university library, representing more than 40% of the university's annual subscription cost for electronic resources at the time of the study. We utilize a web analytics approach for the creation of a linear regression model to predict usage among these journals. We categorize metrics into two classes: global (journal focused) and local (institution dependent). Using 275 journals for our training set, our analysis shows that a combination of global and local metrics creates the strongest model for predicting full-text downloads. Our linear regression model has an accuracy of more than 80% in predicting downloads for the 1,235 journals in our test set. The implications of the findings are that university libraries that use local metrics have better insight into the value of a journal and therefore more efficient cost content management.

Source

Journal of the Association for Information Science and Technology. 67(2016) no.9, S.2263-2273

0.0017640886 = product of:
  0.015876798 = sum of:
    0.015876798 = weight(_text_:of in 4429) [ClassicSimilarity], result of:
      0.015876798 = score(doc=4429,freq=18.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.25915858 = fieldWeight in 4429, product of:
          4.2426405 = tf(freq=18.0), with freq of:
            18.0 = termFreq=18.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.0390625 = fieldNorm(doc=4429)
  0.11111111 = coord(1/9)

Abstract

The Web is a communication and information technology that is often used for the distribution and retrieval of personal information. Many people and organizations mount Web sites containing large amounts of information on individuals, particularly about celebrities. However, limited studies have examined how people search for information on other people, using personal names, via Web search engines. Explores the nature of personal name searching on Web search engines. The specific research questions addressed in the study are: "Do personal names form a major part of queries to Web search engines?"; "What are the characteristics of personal name Web searching?"; and "How effective is personal name Web searching?". Random samples of queries from two Web search engines were analyzed. The findings show that: personal name searching is a common but not a major part of Web searching with few people seeking information on celebrities via Web search engines; few personal name queries include double quotations or additional identifying terms; and name searches on Alta Vista included more advanced search features relative to those on AlltheWeb.com. Discusses the implications of the findings for Web searching and search engines, and further research.

Source

Journal of documentation. 60(2004) no.3, S.266-278

0.0017284468 = product of:
  0.015556021 = sum of:
    0.015556021 = weight(_text_:of in 3690) [ClassicSimilarity], result of:
      0.015556021 = score(doc=3690,freq=12.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.25392252 = fieldWeight in 3690, product of:
          3.4641016 = tf(freq=12.0), with freq of:
            12.0 = termFreq=12.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.046875 = fieldNorm(doc=3690)
  0.11111111 = coord(1/9)

Abstract

In this article, we identify, compare, and contrast theoretical constructs for the fields of information searching and information retrieval to emphasize the uniqueness of and synergy between the fields. Theoretical constructs are the foundational elements that underpin a field's core theories, models, assumptions, methodologies, and evaluation metrics. We provide a framework to compare and contrast the theoretical constructs in the fields of information searching and information retrieval using intellectual perspective and theoretical orientation. The intellectual perspectives are information searching, information retrieval, and cross-cutting; and the theoretical orientations are information, people, and technology. Using this framework, we identify 17 significant constructs in these fields contrasting the differences and comparing the similarities. We discuss the impact of the interplay among these constructs for moving research forward within both fields. Although there is tension between the fields due to contradictory constructs, an examination shows a trend toward convergence. We discuss the implications for future research within the information searching and information retrieval fields.

Source

Journal of the American Society for Information Science and Technology. 61(2010) no.8, S.1517-1534

0.0016961367 = product of:
  0.01526523 = sum of:
    0.01526523 = weight(_text_:of in 6980) [ClassicSimilarity], result of:
      0.01526523 = score(doc=6980,freq=26.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.2491759 = fieldWeight in 6980, product of:
          5.0990195 = tf(freq=26.0), with freq of:
            26.0 = termFreq=26.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03125 = fieldNorm(doc=6980)
  0.11111111 = coord(1/9)

Abstract

In previous articles, we reported the state of Web searching in 1997 (Jansen, Spink, & Saracevic, 2000) and in 1999 (Spink, Wolfram, Jansen, & Saracevic, 2001). Such snapshot studies and statistics on Web use appear regularly (OCLC, 1999), but provide little information about Web searching trends. In this article, we compare and contrast results from our two previous studies of Excite queries' data sets, each containing over 1 million queries submitted by over 200,000 Excite users collected on 16 September 1997 and 20 December 1999. We examine how public Web searching changing during that 2-year time period. As Table 1 shows, the overall structure of Web queries in some areas did not change, while in others we see change from 1997 to 1999. Our comparison shows how Web searching changed incrementally and also dramatically. We see some moves toward greater simplicity, including shorter queries (i.e., fewer terms) and shorter sessions (i.e., fewer queries per user), with little modification (addition or deletion) of terms in subsequent queries. The trend toward shorter queries suggests that Web information content should target specific terms in order to reach Web users. Another trend was to view fewer pages of results per query. Most Excite users examined only one page of results per query, since an Excite results page contains ten ranked Web sites. Were users satisfied with the results and did not need to view more pages? It appears that the public continues to have a low tolerance of wading through retrieved sites. This decline in interactivity levels is a disturbing finding for the future of Web searching. Queries that included Boolean operators were in the minority, but the percentage increased between the two time periods. Most Boolean use involved the AND operator with many mistakes. The use of relevance feedback almost doubled from 1997 to 1999, but overall use was still small. An unusually large number of terms were used with low frequency, such as personal names, spelling errors, non-English words, and Web-specific terms, such as URLs. Web query vocabulary contains more words than found in large English texts in general. The public language of Web queries has its own and unique characteristics. How did Web searching topics change from 1997 to 1999? We classified a random sample of 2,414 queries from 1997 and 2,539 queries from 1999 into 11 categories (Table 2). From 1997 to 1999, Web searching shifted from entertainment, recreation and sex, and pornography, preferences to e-commerce-related topics under commerce, travel, employment, and economy. This shift coincided with changes in information distribution on the publicly indexed Web.

Source

Journal of the American Society for Information Science and technology. 52(2001) no.3, S.226-234

0.0014403724 = product of:
  0.012963352 = sum of:
    0.012963352 = weight(_text_:of in 2675) [ClassicSimilarity], result of:
      0.012963352 = score(doc=2675,freq=12.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.21160212 = fieldWeight in 2675, product of:
          3.4641016 = tf(freq=12.0), with freq of:
            12.0 = termFreq=12.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.0390625 = fieldNorm(doc=2675)
  0.11111111 = coord(1/9)

Abstract

We analyze the transitions from external search, searching on web search engines, to internal search, searching on websites. We categorize 295,571 search episodes composed of a query submitted to web search engines and the subsequent queries submitted to a single website search by the same users. There are a total of 1,136,390 queries from all searches, of which 295,571 are external search queries and 840,819 are internal search queries. We algorithmically classify queries into states and then use n-grams to categorize search patterns. We cluster the searching episodes into major patterns and identify the most commonly occurring, which are: (1) Explorers (43% of all patterns) with a broad external search query and then broad internal search queries, (2) Navigators (15%) with an external search query containing a URL component and then specific internal search queries, and (3) Shifters (15%) with a different, seemingly unrelated, query types when transitioning from external to internal search. The implications of this research are that external search and internal search sessions are part of a single search episode and that online businesses can leverage these search episodes to more effectively target potential customers.

0.0014112709 = product of:
  0.012701439 = sum of:
    0.012701439 = weight(_text_:of in 411) [ClassicSimilarity], result of:
      0.012701439 = score(doc=411,freq=2.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.20732689 = fieldWeight in 411, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.09375 = fieldNorm(doc=411)
  0.11111111 = coord(1/9)

2.9401478E-4 = product of:
  0.002646133 = sum of:
    0.002646133 = weight(_text_:of in 1443) [ClassicSimilarity], result of:
      0.002646133 = score(doc=1443,freq=2.0), product of:
        0.061262865 = queryWeight, product of:
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.03917671 = queryNorm
        0.043193102 = fieldWeight in 1443, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          1.5637573 = idf(docFreq=25162, maxDocs=44218)
          0.01953125 = fieldNorm(doc=1443)
  0.11111111 = coord(1/9)