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Abstract

Medien bedeuten Macht. Kann das Internet Bertelsmann, Time Warner und Rupert Murdoch gefährlich werden? Großunternehmen versuchen auch die neuen Medien zu kapitalisieren, doch im globalen, dezentralen Kommunikationsnetz gelten andere Spielregeln. Auf der Basis freier Software, die von jedem kostenlos verändert und kopiert werden kann, entstehen völlig neue Medienformen. Millionen von "Weblogs" genannten Online-Postillen ergänzen die klassische Medienlandschaft um unabhängige Stimmen. Erste Experimente mit cleveren Finanzierungsmodellen zeigen, dass auf dieser Basis auch echter Journalismus möglich ist. Gleichzeitig arbeiten Tausende von Freiwilligen an offenen Wissensdatenbanken wie der gigantischen Enzyklopädie Wikipedia. Eine Konvergenz von Wikis und Weblogs zeichnet sich ab. Massive Online-Zusammenarbeit in den Bereichen Nachrichten, Wissen, Kunst und Kultur scheint unausweichlich oder findet bereits statt. Das revolutionäre Potenzial des Internet, das erst übertrieben, dann belächelt wurde, nimmt Konturen an. Dieses Buch erfasst den aktuellen Stand der Entwicklung, wagt einen vorsichtigen Blick in die Zukunft und liefert das notwendige Grundwissen zur direkten Partizipation an der neuen Medienwelt.

BK

77.63 Soziale Interaktion

Classification

77.63 Soziale Interaktion

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Classification

004.678 22

DDC

004.678 22

Footnote

Rez. in: JASIST 57(2006) no.14, S.1979-1980 (J.G. Williams): "The Introduction and Part I of this book presents the world of computing with a historical and philosophical overview of computers, computer applications, networks, the World Wide Web, and eBusiness based on the notion that the real world places constraints on the application of these technologies and without a formalized approach, the benefits of these technologies cannot be realized. The concepts of real world constraints and the need for formalization are used as the cornerstones for a building-block approach for helping the reader understand computing, networking, the World Wide Web, and the applications that use these technologies as well as all the possibilities that these technologies hold for the future. The author's building block approach to understanding computing, networking and application building makes the book useful for science, business, and engineering students taking an introductory computing course and for social science students who want to understand more about the social impact of computers, the Internet, and Web technology. It is useful as well for managers and designers of Web and ebusiness applications, and for the general public who are interested in understanding how these technologies may impact their lives, their jobs, and the social context in which they live and work. The book does assume some experience and terminology in using PCs and the Internet but is not intended for computer science students, although they could benefit from the philosophical basis and the diverse viewpoints presented. The author uses numerous analogies from domains outside the area of computing to illustrate concepts and points of view that make the content understandable as well as interesting to individuals without any in-depth knowledge of computing, networking, software engineering, system design, ebusiness, and Web design. These analogies include interesting real-world events ranging from the beginning of railroads, to Henry Ford's mass produced automobile, to the European Space Agency's loss of the 7 billion dollar Adriane rocket, to travel agency booking, to medical systems, to banking, to expanding democracy. The book gives the pros and cons of the possibilities offered by the Internet and the Web by presenting numerous examples and an analysis of the pros and cons of these technologies for the examples provided. The author shows, in an interesting manner, how the new economy based on the Internet and the Web affects society and business life on a worldwide basis now and how it will affect the future, and how society can take advantage of the opportunities that the Internet and the Web offer.
Each chapter provides suggestions for exercises and discussions, which makes the book useful as a textbook. The suggestions in the exercise and discussion section at the end of each chapter are simply delightful to read and provide a basis for some lively discussion and fun exercises by students. These exercises appear to be well thought out and are intended to highlight the content of the chapter. The notes at the end of chapters provide valuable data that help the reader to understand a topic or a reference to an entity that the reader may not know. Chapter 1 on "formalism," chapter 2 on "symbolic data," chapter 3 on "constraints on technology," and chapter 4 on "cultural constraints" are extremely well presented and every reader needs to read these chapters because they lay the foundation for most of the chapters that follow. The analogies, examples, and points of view presented make for some really interesting reading and lively debate and discussion. These chapters comprise Part 1 of the book and not only provide a foundation for the rest of the book but could be used alone as the basis of a social science course on computing, networking, and the Web. Chapters 5 and 6 on Internet protocols and the development of Web protocols may be more detailed and filled with more acronyms than the average person wants to deal with but content is presented with analogies and examples that make it easier to digest. Chapter 7 will capture most readers attention because it discusses how e-mail works and many of the issues with e-mail, which a majority of people in developed countries have dealt with. Chapter 8 is also one that most people will be interested in reading because it shows how Internet browsers work and the many issues such as security associated with these software entities. Chapter 9 discusses the what, why, and how of the World Wide Web, which is a lead-in to chapter 10 on "Searching the Web" and chapter 11 on "Organizing the Web-Portals," which are two chapters that even technically oriented people should read since it provides information that most people outside of information and library science are not likely to know.
Chapter 12 on "Web Presence" is a useful discussion of what it means to have a Web site that is indexed by a spider from a major Web search engine. Chapter 13 on "Mobile Computing" is very well done and gives the reader a solid basis of what is involved with mobile computing without overwhelming them with technical details. Chapter 14 discusses the difference between pull technologies and push technologies using the Web that is understandable to almost anyone who has ever used the Web. Chapters 15, 16, and 17 are for the technically stout at heart; they cover "Dynamic Web Pages," " Embedded Scripts," and "Peer-to-Peer Computing." These three chapters will tend to dampen the spirits of anyone who does not come from a technical background. Chapter 18 on "Symbolic Services-Information Providers" and chapter 19 on "OnLine Symbolic Services-Case Studies" are ideal for class discussion and students assignments as is chapter 20, "Online Retail Shopping-Physical Items." Chapter 21 presents a number of case studies on the "Technical Constraints" discussed in chapter 3 and chapter 22 presents case studies on the "Cultural Constraints" discussed in chapter 4. These case studies are not only presented in an interesting manner they focus on situations that most Web users have encountered but never really given much thought to. Chapter 24 "A Better Model?" discusses a combined "formalized/unformalized" model that might make Web applications such as banking and booking travel work better than the current models. This chapter will cause readers to think about the role of formalization and the unformalized processes that are involved in any application. Chapters 24, 25, 26, and 27 which discuss the role of "Data Exchange," "Formalized Data Exchange," "Electronic Data Interchange-EDI," and "XML" in business-to-business applications on the Web may stress the limits of the nontechnically oriented reader even though it is presented in a very understandable manner. Chapters 28, 29, 30, and 31 discuss Web services, the automated value chain, electronic market places, and outsourcing, which are of high interest to business students, businessmen, and designers of Web applications and can be skimmed by others who want to understand ebusiness but are not interested in the details. In Part 5, the chapters 32, 33, and 34 on "Interfacing with the Web of the Future," "A Disruptive Technology," "Virtual Businesses," and "Semantic Web," were, for me, who teaches courses in IT and develops ebusiness applications the most interesting chapters in the book because they provided some useful insights about what is likely to happen in the future. The summary in part 6 of the book is quite well done and I wish I had read it before I started reading the other parts of the book.

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Abstract

Das Buch bietet eine generelle Einführung ins Internet und dessen Benutzung sowie einen Überblick der Möglichkeiten, die das Internet bietet. Behandelt werden u.a.: das Netzwerkprotokoll TCP/IP, die Anpassung der Software, Datenschutz, die wichtigsten Netzdienste wie FTP, E-Mail und vieles mehr.

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Date

22. 3.2008 16:17:15

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Footnote

Besides the major well-known software applications such as FrontPage and Dreamweaver (pp. 191-194), many useful software tools can be adopted to assist and accelerate the Web-development process, resulting in improvement of the productivity of the Web industry. Web Usability mentions such tools as the "code validator" (p. 189) to identify problematic areas of the handwritten code against spelling and usage, the tool available at a given URL address to convert portable document format (PDF) files into hypertext markup language (HTML) files (p. 201), WEBXACT, WebSAT, A-Prompt, Dottie, InFocus, and RAMP (pp. 226-227) to automate usability testing, and ClickTracks, NetTracker, WebTrends, and Spotfire (p. 263) to summarize Web-usage data and analyze the trends. Thus, Web developers are able to find these tools and benefit from them. Other strengths of the book include the layout of each page, which has a wide margin in which readers may easily place notes, and the fact that the book is easy to read and understand. Although there are many strengths in this book, a few weaknesses are evident. All chapter wrap-ups should have an identical layout. Without numbering for sections and subsections, it is very likely that readers will lose sense of where they are in the overall information architecture of the book. At present, the only solution is to frequently refer to the table of contents to confirm the location. The hands-on example on p. 39 would be better placed in chap. 4 because it focuses on a requirements gathering method, the interview. There are two similar phrases, namely "user population" and "user group," that are used widely in this book. User population is composed of user groups; however, they are not strictly used in this book. The section title "Using a Search Engine" (p. 244) should be on the same level as that of the section "Linking to a URL," and not as that of the section entitled "Marketing: Bringing Users to Your Web Site," according to what the author argued at the top of p. 236.