Qualman, E.: Socialnomics : how social media transforms the way we live and do business (2009)
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- Abstract
- A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. * Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain * Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites * A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it * Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
- Content
- Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
- RSWK
- Unternehmen / World Wide Web 2.0 / Marketing (BSZ)
- Subject
- Unternehmen / World Wide Web 2.0 / Marketing (BSZ)
Newson, A.; Houghton, D.; Patten, J.: Blogging and other social media : exploiting the technology and protecting the enterprise (2008)
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- Footnote
- Rez. in: IWP 60(2009) H.3, S.177 (M. Buzinkay): "Social Software, Social Media oder Web 2.0 - Begriffe, die seit mehreren Jahren die Web-Welt beschäftigten und dominieren, stehen im Mittelpunkt dieses 2008 erschienen Bandes von Alex Newson, Derryck Houghton und Justin Patten. Der Schwerpunkt dieses Werkes steht im Untertitel verborgen: "Exploiting the Technology and Protecting the Enterprise". . . . Zusammengefasst lässt sich sagen, dass das Buch sicherlich für totale Anfänger in Sachen Social Media durchaus eine erste Zusammenschau der Materie ermöglichen kann, wenn auch mit großen Lücken. Für Organisationen, die sich also dieser Werkzeuge bedienen wollen, und zu diesem Zweck ein Praxis-nahes Buch zwecks Implementierung suchen, kann ich es aber nicht empfehlen. Es bietet einfach zu wenig, und auch das Rechtskapitel ist nur für unter britischem Recht operierenden Firmen interessant."
- RSWK
- Unternehmen / Computerunterstützte Kommunikation / Web log / Schutz (GBV)
- Subject
- Unternehmen / Computerunterstützte Kommunikation / Web log / Schutz (GBV)
Social tagging in a linked data environment. Edited by Diane Rasmussen Pennington and Louise F. Spiteri. London, UK: Facet Publishing, 2018. 240 pp. £74.95 (paperback). (ISBN 9781783303380) (2019)
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- Abstract
- Social tagging, hashtags, and geotags are used across a variety of platforms (Twitter, Facebook, Tumblr, WordPress, Instagram) in different countries and cultures. This book, representing researchers and practitioners across different information professions, explores how social tags can link content across a variety of environments. Most studies of social tagging have tended to focus on applications like library catalogs, blogs, and social bookmarking sites. This book, in setting out a theoretical background and the use of a series of case studies, explores the role of hashtags as a form of linked data?without the complex implementation of RDF and other Semantic Web technologies.
