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Abstract

Webometrics, the quantitative study of Web-related phenomena, emerged from the realization that methods originally designed for bibliometric analysis of scientific journal article citation patterns could be applied to the Web, with commercial search engines providing the raw data. Almind and Ingwersen (1997) defined the field and gave it its name. Other pioneers included Rodriguez Gairin (1997) and Aguillo (1998). Larson (1996) undertook exploratory link structure analysis, as did Rousseau (1997). Webometrics encompasses research from fields beyond information science such as communication studies, statistical physics, and computer science. In this review we concentrate on link analysis, but also cover other aspects of webometrics, including Web log fle analysis. One theme that runs through this chapter is the messiness of Web data and the need for data cleansing heuristics. The uncontrolled Web creates numerous problems in the interpretation of results, for instance, from the automatic creation or replication of links. The loose connection between top-level domain specifications (e.g., com, edu, and org) and their actual content is also a frustrating problem. For example, many .com sites contain noncommercial content, although com is ostensibly the main commercial top-level domain. Indeed, a skeptical researcher could claim that obstacles of this kind are so great that all Web analyses lack value. As will be seen, one response to this view, a view shared by critics of evaluative bibliometrics, is to demonstrate that Web data correlate significantly with some non-Web data in order to prove that the Web data are not wholly random. A practical response has been to develop increasingly sophisticated data cleansing techniques and multiple data analysis methods.

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Abstract

Co-occurrence matrices, such as cocitation, coword, and colink matrices, have been used widely in the information sciences. However, confusion and controversy have hindered the proper statistical analysis of these data. The underlying problem, in our opinion, involved understanding the nature of various types of matrices. This article discusses the difference between a symmetrical cocitation matrix and an asymmetrical citation matrix as well as the appropriate statistical techniques that can be applied to each of these matrices, respectively. Similarity measures (such as the Pearson correlation coefficient or the cosine) should not be applied to the symmetrical cocitation matrix but can be applied to the asymmetrical citation matrix to derive the proximity matrix. The argument is illustrated with examples. The study then extends the application of co-occurrence matrices to the Web environment, in which the nature of the available data and thus data collection methods are different from those of traditional databases such as the Science Citation Index. A set of data collected with the Google Scholar search engine is analyzed by using both the traditional methods of multivariate analysis and the new visualization software Pajek, which is based on social network analysis and graph theory.

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Abstract

Numerous web co-link studies have analyzed a wide variety of websites ranging from those in the academic and business arena to those dealing with politics and governments. Such studies uncover rich information about these organizations. In recent years, however, there has been a dearth of co-link analysis, mainly due to the lack of sources from which co-link data can be collected directly. Although several commercial services such as Alexa provide inlink data, none provide co-link data. We propose a new approach to web co-link analysis that can alleviate this problem so that researchers can continue to mine the valuable information contained in co-link data. The proposed approach has two components: (a) generating co-link data from inlink data using a computer program; (b) analyzing co-link data at the site level in addition to the page level that previous co-link analyses have used. The site-level analysis has the potential of expanding co-link data sources. We tested this proposed approach by analyzing a group of websites focused on vaccination using Moz inlink data. We found that the approach is feasible, as we were able to generate co-link data from inlink data and analyze the co-link data with multidimensional scaling.

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Source

Journal of the American Society for Information Science and technology. 54(2003) no.1, S.29-38