Search (11 results, page 1 of 1)

Neth, M.: Citation analysis and the Web (1998) 0.01

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Date: 10. 1.1999 16:22:37
Source: Art documentation. 17(1998) no.1, S.29-33

Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009) 0.00
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Abstract

Web Analytics bezeichnet die Sammlung, Analyse und Auswertung von Daten der Website-Nutzung mit dem Ziel, diese Informationen zum besseren Verständnis des Besucherverhaltens sowie zur Optimierung der Website zu nutzen. Je nach Ziel der eigenen Website - z.B. die Vermittlung eines Markenwerts oder die Vermehrung von Kontaktanfragen, Bestellungen oder Newsletter-Abonnements - können Sie anhand von Web Analytics herausfinden, wo sich Schwachstellen Ihrer Website befinden und wie Sie Ihre eigenen Ziele durch entsprechende Optimierungen besser erreichen. Dabei ist Web Analytics nicht nur für Website-Betreiber und IT-Abteilungen interessant, sondern wird insbesondere auch mehr und mehr für Marketing und Management nutzbar. Mit diesem Buch lernen Sie, wie Sie die Nutzung Ihrer Website analysieren. Sie können z. B. untersuchen, welche Traffic-Quelle am meisten Umsatz bringt oder welche Bereiche der Website besonders häufig genutzt werden und vieles mehr. Auf diese Weise werden Sie Ihre Besucher, ihr Verhalten und ihre Motivation besser kennen lernen, Ihre Website darauf abstimmen und somit Ihren Erfolg steigern können. Um aus Web Analytics einen wirklichen Mehrwert ziehen zu können, benötigen Sie fundiertes Wissen. Marco Hassler gibt Ihnen in seinem Buch einen umfassenden Einblick in Web Analytics. Er zeigt Ihnen detailliert, wie das Verhalten der Besucher analysiert wird und welche Metriken Sie wann sinnvoll anwenden können. Im letzten Teil des Buches zeigt Ihnen der Autor, wie Sie Ihre Auswertungsergebnisse dafür nutzen, über Conversion-Messungen die Website auf ihre Ziele hin zu optimieren. Ziel dieses Buches ist es, konkrete Web-Analytics-Kenntnisse zu vermitteln und wertvolle praxisorientierte Tipps zu geben. Dazu schlägt das Buch die Brücke zu tangierenden Themenbereichen wie Usability, User-Centered-Design, Online Branding, Online-Marketing oder Suchmaschinenoptimierung. Marco Hassler gibt Ihnen klare Hinweise und Anleitungen, wie Sie Ihre Ziele erreichen.

Pernik, V.; Schlögl, C.: Möglichkeiten und Grenzen von Web Structure Mining am Beispiel von informationswissenschaftlichen Hochschulinstituten im deutschsprachigen Raum (2006) 0.00

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Date: 4.12.2006 12:14:29

Thelwall, M.; Ruschenburg, T.: Grundlagen und Forschungsfelder der Webometrie (2006) 0.00

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Date: 4.12.2006 12:12:22

Zhang, Y.: ¬The impact of Internet-based electronic resources on formal scholarly communication in the area of library and information science : a citation analysis (1998) 0.00

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Date: 30. 1.1999 17:22:22

Davis, P.M.; Cohen, S.A.: ¬The effect of the Web on undergraduate citation behavior 1996-1999 (2001) 0.00

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Date: 29. 9.2001 14:01:09

Menczer, F.: Lexical and semantic clustering by Web links (2004) 0.00

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Date: 9. 1.2005 19:20:29

Tonta, Y.: Scholarly communication and the use of networked information sources (1996) 0.00

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Source: IFLA journal. 22(1996) no.3, S.240-245

Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009) 0.00

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Date: 22. 3.2009 17:49:11

Vaughan, L.; Thelwall, M.: Scholarly use of the Web : what are the key inducers of links to journal Web sites? (2003) 0.00

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Source: Journal of the American Society for Information Science and technology. 54(2003) no.1, S.29-38

Raan, A.F.J. van; Noyons, E.C.M.: Discovery of patterns of scientific and technological development and knowledge transfer (2002) 0.00

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Source: Gaining insight from research information (CRIS2002): Proceedings of the 6th International Conference an Current Research Information Systems, University of Kassel, August 29 - 31, 2002. Eds: W. Adamczak u. A. Nase

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