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Content

Vgl. unter: https://www.leibniz-science20.de%2Fforschung%2Fprojekte%2Faltmetrics-in-verschiedenen-wissenschaftsdisziplinen%2F&ei=2jTgVaaXGcK4Udj1qdgB&usg=AFQjCNFOPdONj4RKBDf9YDJOLuz3lkGYlg&sig2=5YI3KWIGxBmk5_kv0P_8iQ.

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Abstract

This article argues that individual Web sites form hyperlink-affiliations with others for the purpose of strengthening their individual trust, expertness, and safety. It describes the hyperlink-affiliation network structure of Korea's top 152 Web sites. The data were obtained from their Web sites for October 2000. The results indicate that financial Web sites, such as credit card and stock Web sites, occupy the most central position in the network. A cluster analysis reveals that the structure of the hyperlink-affiliation network is influenced by the financial Web sites with which others are affiliated. These findings are discussed from the perspective of Web site credibility.

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Abstract

This study explored the feasibility of using Web hyperlink data to study European political Web sites. Ninety-six European Union (EU) political parties belonging to a wide range of ideological, historical, and linguistic backgrounds were included in the study. Various types of data on Web links to party Web sites were collected. The Web colink data were visualized using multidimensional scaling (MDS), while the inlink data were analyzed with a 2-way analysis of variance test. The results showed that Web hyperlink data did reflect some political patterns in the EU. The MDS maps showed clusters of political parties along ideological, historical, linguistic, and social lines. Statistical analysis based on inlink counts further confirmed that there was a significant difference along the line of the political history of a country, such that left-wing parties in the former communist countries received considerably fewer inlinks to their Web sites than left-wing parties in countries without a history of communism did. The study demonstrated the possibility of using Web hyperlink data to gain insights into political situations in the EU. This suggests the richness of Web hyperlink data and its potential in studying social-political phenomena.

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Abstract

In der Arbeit werden verschiedene Kennziffern zur Messung der Internationalität der Forschung untersucht. Die Grundlage bilden die Daten des Science Citation Index (SCI) von 1980 bis 2002 in der CD-ROM Version. Alle betrachteten Kennziffern weisen einen einheitlichen Gesamttrend in diesem Zeitraum auf der die Hypothese der Zunahme der Internationalität in der Forschung bestätigt. Zwei Kennziffern, der mittlere Anteil eines Landes an einem Artikel und die Diversität, gemessen durch die Shannonsche Entropie des Vektors der Anteile der Länder am SCI, zeigen eine charakteristische Verstärkung der Trends ab 1987, was für eine erhöhte Zunahme des Internationalisierungsprozesses der Forschung ab Mitte der 80er Jahre des vergangenen Jahrhunderts spricht. Darüber hinaus werden Zusammenhänge zwischen der ökonomischen Leistung eines Landes, seinem Anteil am SCI und seiner internationalen Forschungskooperation aufgezeigt.

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Abstract

Um sich einer Antwort auf die Frage anzunähern, welche Bedeutung der Nachlass eines Wissenschaftlers wie jener Paul F. Lazarsfelds (mit zahlreichen noch unveröffentlichten Schriften) für die aktuelle Forschung haben könne, kann untersucht werden, wie häufig dieser Wissenschaftler zitiert wird. Wenn ein Autor zitiert wird, wird er auch genutzt. Wird er über einen langen Zeitraum oft genutzt, ist vermutlich auch die Auseinandersetzung mit seinem Nachlass von Nutzen. Außerdem kann aufgrund der Zitierungen festgestellt werden, was aus dem Lebenswerk eines Wissenschaftlers für die aktuelle Forschung relevant erscheint. Daraus können die vordringlichen Fragestellungen in der Bearbeitung des Nachlasses abgeleitet werden. Die Aufgabe für die folgende Untersuchung lautete daher: Wie oft wird Paul F. Lazarsfeld zitiert? Dabei interessierte auch: Wer zitiert wo? Die Untersuchung wurde mit Hilfe der Meta-Datenbank "ISI Web of Knowledge" durchgeführt. In dieser wurde im "Web of Science" mit dem Werkzeug "Cited Reference Search" nach dem zitierten Autor (Cited Author) "Lazarsfeld P*" gesucht. Diese Suche ergab 1535 Referenzen (References). Werden alle Referenzen gewählt, führt dies zu 4839 Ergebnissen (Results). Dabei wurden die Datenbanken SCI-Expanded, SSCI und A&HCI verwendet. Bei dieser Suche wurden die Publikationsjahre 1941-2008 analysiert. Vor 1956 wurden allerdings nur sehr wenige Zitate gefunden: 1946 fünf, ansonsten maximal drei, 1942-1944 und 1949 überhaupt keines. Zudem ist das Jahr 2008 noch lange nicht zu Ende. (Es gab jedoch schon vor Ende März 24 Zitate!)

Date

22. 6.2008 12:54:12

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Abstract

Analyzing hyperlink patterns has been a major research topic since the early days of the web. Numerous studies reported uncovering rich information and methodological advances. However, very few studies thus far examined hyperlinks in the rapidly developing sphere of social media. This paper reports a study that helps fill this gap. The study analyzed links originating from tweets to the websites of 3 types of organizations (government, education, and business). Data were collected over an 8-month period to observe the fluctuation and reliability of the individual data set. Hyperlink data from the general web (not social media sites) were also collected and compared with social media data. The study found that the 2 types of hyperlink data correlated significantly and that analyzing the 2 together can help organizations see their relative strength or weakness in the two platforms. The study also found that both types of inlink data correlated with offline measures of organizations' performance. Twitter data from a relatively short period were fairly reliable in estimating performance measures. The timelier nature of social media data as well as the date/time stamps on tweets make this type of data potentially more valuable than that from the general web.

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Abstract

The study focuses on the web presence of the main Spanish media and seeks to determine whether hyperlink analysis of media and political parties can provide insight into their political orientation. The research included all major national media and political parties in Spain. Inlink and co-link data about these organizations were collected and analyzed using multidimensional scaling (MDS) and other statistical methods. In the MDS map, media are clustered based on their political orientation. There are significantly more co-links between media and parties with the same political orientation than there are between those with different political orientations. Findings from the study suggest the potential of using link analysis to gain new insights into the interactions among media and political parties.

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Abstract

Purpose - The purpose of this paper is to claim that it is useful to assess the web connectivity of research groups, describe hyperlink-based techniques to achieve this and present brief details of European life sciences research groups as a case study. Design/methodology/approach - A commercial search engine was harnessed to deliver hyperlink data via its automatic query submission interface. A special purpose link analysis tool, LexiURL, then summarised and graphed the link data in appropriate ways. Findings - Webometrics can provide a wide range of descriptive information about the international connectivity of research groups. Research limitations/implications - Only one field was analysed, data was taken from only one search engine, and the results were not validated. Practical implications - Web connectivity seems to be particularly important for attracting overseas job applicants and to promote research achievements and capabilities, and hence we contend that it can be useful for national and international governments to use webometrics to ensure that the web is being used effectively by research groups. Originality/value - This is the first paper to make a case for the value of using a range of webometric techniques to evaluate the web presences of research groups within a field, and possibly the first "applied" webometrics study produced for an external contract.

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Abstract

In recent years there has been an increasing demand for research evaluation within universities and other research-based organisations. In parallel, there has been an increasing recognition that traditional citation-based indicators are not able to reflect the societal impacts of research and are slow to appear. This has led to the creation of new indicators for different types of research impact as well as timelier indicators, mainly derived from the Web. These indicators have been called altmetrics, webometrics or just web metrics. This book describes and evaluates a range of web indicators for aspects of societal or scholarly impact, discusses the theory and practice of using and evaluating web indicators for research assessment and outlines practical strategies for obtaining many web indicators. In addition to describing impact indicators for traditional scholarly outputs, such as journal articles and monographs, it also covers indicators for videos, datasets, software and other non-standard scholarly outputs. The book describes strategies to analyse web indicators for individual publications as well as to compare the impacts of groups of publications. The practical part of the book includes descriptions of how to use the free software Webometric Analyst to gather and analyse web data. This book is written for information science undergraduate and Master?s students that are learning about alternative indicators or scientometrics as well as Ph.D. students and other researchers and practitioners using indicators to help assess research impact or to study scholarly communication.

RSWK

Altmetrische Daten

Subject

Altmetrische Daten

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Abstract

Die wichtigsten Funktionen von STN AnaVist sind: - Inhalte aus mehreren Datenbanken sind gleichzeitig auswertbar - Nutzer können Daten aus unterschiedlichen Ouellen suchen, analysieren und visualisieren, u.a. aus der Chemiedatenbank CAplusSM, der Patentdatenbank PCTFULL, und US-amerikanischen Volltextdatenbanken. - Einzigartige Beziehungen zwischen Datenelementen-nur STN AnaVist bietet die Möglichkeit, Beziehungen zwischen sieben unterschiedlichen Feldern aus Datenbankdokumenten - z.B., Firmen, Erfindern, Veröffentlichungsjahren und Konzepten-darzustellen. - Gruppierung und Bereinigung von Daten - vor der Analyse werden Firmen und ihre unterschiedlichen Namensvarianten von einem "Company Name Thesaurus" zusammengefasst. - Konzept-Standardisierung - Durch das CAS-Vokabular werden Fachbegriffe datenbankübergreifend standardisiert, so dass weniger Streuung auftritt. - Interaktive Präsentation der Beziehungen zwischen Daten und Diagrammenwährend der Auswertung können Daten zum besseren Erkennen der Beziehungen farblich hervorgehoben werden. - Flexible Erstellung der auszuwertenden Rechercheergebnisse - Rechercheergebnisse, die als Ausgangsdatensatz für die Analyse verwendet werden sollen, können auf zwei Arten gewonnen werden: zum einen über die in STN® AnaVist(TM) integrierte Konzept-Suchfunktion, zum anderen durch problemlose Übernahme von Suchergebnissen aus der bewährten Software STN Express® with Discover! TM Analysis Edition, Version 8.0

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Abstract

Author Cocitation Analysis (ACA) and Web Colink Analysis (WCA) are examined as sister techniques in the related fields of bibliometrics and webometrics. Comparisons are made between the two techniques based on their data retrieval, mapping, and interpretation procedures, using mathematics as the subject in focus. An ACA is carried out and interpreted for a group of participants (authors) involved in an Isaac Newton Institute (2000) workshop-Singularity Theory and Its Applications to Wave Propagation Theory and Dynamical Systems-and compared/contrasted with a WCA for a list of international mathematics research institute home pages on the Web. Although the practice of ACA may be used to inform a WCA, the two techniques do not share many elements in common. The most important departure between ACA and WCA exists at the interpretive stage when ACA maps become meaningful in light of citation theory, and WCA maps require interpretation based on hyperlink theory. Much of the research concerning link theory and motivations for linking is still new; therefore further studies based on colinking are needed, mainly map-based studies, to understand what makes a Web colink structure meaningful.

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Abstract

Der Beitrag "Drei von Fünfundzwanzigtausend" des UniSpectrums 3/2012 berichtete, dass drei Veröffentlichungen, an denen Wissenschaftler der TU Kaiserslautern beteiligt waren, gemäß der Datenbank "Web of Knowledge" die "magische Schwelle von 1.000 Zitierungen erreicht und überschritten" haben. Dies ist ein beachtenswerter Erfolg der Autoren und eine gute Nachricht für die Universität, denn bibliometrische Daten werden immer stärker zur Beurteilung von Wissenschaftlern und für das Ranking von Fachbereichen und ganzen Hochschulen herangezogen. Auch die Zuteilung von Forschungsgeldern wird mittlerweile in einigen Ländern von bibliometrischen Daten abhängig gemacht (z.B. in Italien) und vermutlich wird dies auch bei uns demnächst in die Diskussion kommen. Spätestens dann aber wird es wichtig, über die Objektivität und Genauigkeit der Messungen sowie über deren Aussagekraft und Relevanz nachzudenken. Insbesondere wird es wichtig, auch die problematischen Aspekte dieser scheinbar einfachen Form der Leistungsbewertung zu thematisieren. Dazu möchten wir in diesem Beitrag Anstöße geben.

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Content

"Bibliometriker analysieren Publikationen und deren Beziehungen untereinander; ihre »Werkzeuge« sind mathematische und statistische Verfahren. Sie haben eine Reihe von Indikatoren entwickelt, die immer häufiger herangezogen werden, um wissenschaftliche Leistung zu bewerten. Einig waren sich die Teilnehmer der Jülicher Konferenz darüber, dass die bibliometrische Analyse andere etablierte Bewertungsmethoden nur ergänzen, nicht aber ersetzen kann. Zu diesen zählt beispielsweise das »peer review«, ein Gutachterverfahren: Hier entscheidet jeweils ein Gremium renommierter Fachkollegen darüber, ob ein Forschungsprojekt gefördert oder ob ein Beitrag in einer Fachzeitschrift aufgenommen werden sollte. Kritiker sind überzeugt, dass eine objektive Betrachtung nicht immer gegeben ist. Doch auch die Zitationsanalyse - eine wichtige bibliometrische Methode - ist nicht unumstritten. Wie häufig eine wissenschaftliche Arbeit zitiert wird, muss nicht unbedingt etwas über ihre Qualität aussagen: So zitiert ein Wissenschaftler die These eines Kollegen möglicherweise nur, um sie zu widerlegen. Weltweit führender Anbieter bibliometrischer Daten ist das amerikanischen Institute of Scientific Information (ISI) mit dem »Science Citation Index«, der weltweit größten Datenbank mit bibliometrisch verwertbaren Daten. Zu den bibliometrischen Indikatoren gehört auch der »Impact-Faktor«, der Auskunft darüber gibt, wie häufig die Artikel einer bestimmten Fachzeitschrift in anderen Publikationen zitiert werden. Immer wieder warnten die Tagungsteilnehmer davor, die Bedeutung dieses Faktors zu überschätzen. Ein Problem ist beispielsweise die Ver gleichbarkeit von verschiedenen Forschungsrichtungen. So haben biomedizinische Fachzeitschriften nahezu immer einen höheren Impact-Faktor als Blätter, in denen Ergebnisse aus der physikalischen Grundlagenforschung publiziert werden - ohne dass sich ein Unterschied in Qualität oder Bedeutung feststellen lässt. Der reine Vergleich des Impact-Faktors ist also nur innerhalb eines Fachgebiets möglich-alles andere hieße, Äpfel mit Birnen zu vergleichen. Die Jülicher Konferenz hat erstmals alle Beteiligten - Wissenschaftler, Forschungsmanager und Informationsfachleutezusammengebracht. Veranstaltet wurde die Tagung von der Zentralbibliothek des Forschungszentrums, einer der größten außeruniversitären Spezialbibliotheken in Deutschland. Dazu Rafael Ball, Leiter der Zentralbibliothek: »Die Forschungsförderung braucht ein Notensystem, das die Wissenschaft gerechter als bisher bewertet. Dazu kann die Informationswissenschaft mit der Durchführung bibliometrischer Analysen Hilfestellungleisten.« Fazit der Jülicher Tagung: Die bibliometrische Analyse kann einen wesentlichen, aber begrenzten Beitrag für die Evaluierung von Wissenschaft leisten. Wichtige Faktoren für den Erfolg der Bibliometrie sind eindeutige Vorgaben der Auftraggeber, Transparenz der ermittelten Daten und praxisorientierte Vorgehensweise. Bleibt als Resümee festzuhalten: Man darf die Veröffentlichungen nicht nur zählen, man muss sie lesen! - Der Proceedingsband der Tagung kann im Eigenverlag des Forschungszentrums (Kontakt: R. Relius, Forschungszentrum Jülich, Zentralbibliothek; Telefax 0 24 61/61-6103, Internet <www.fz-juelich.de/zb/verlag>) schriftlich bestellt werden."

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Abstract

Webometric network analyses have been used to map the connectivity of groups of websites to identify clusters, important sites or overall structure. Such analyses have mainly been based upon hyperlink counts, the number of hyperlinks between a pair of websites, although some have used title mentions or URL citations instead. The ability to automatically gather hyperlink counts from Yahoo! ceased in April 2011 and the ability to manually gather such counts was due to cease by early 2012, creating a need for alternatives. This article assesses URL citations and title mentions as possible replacements for hyperlinks in both binary and weighted direct link and co-inlink network diagrams. It also assesses three different types of data for the network connections: hit count estimates, counts of matching URLs, and filtered counts of matching URLs. Results from analyses of U.S. library and information science departments and U.K. universities give evidence that metrics based upon URLs or titles can be appropriate replacements for metrics based upon hyperlinks for both binary and weighted networks, although filtered counts of matching URLs are necessary to give the best results for co-title mention and co-URL citation network diagrams.

Date

6. 4.2012 18:16:22

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Abstract

Purpose - Link analysis is an established topic within webometrics. It normally uses counts of links between sets of web sites or to sets of web sites. These link counts are derived from web crawlers or commercial search engines with the latter being the only alternative for some investigations. This paper compares link counts with URL citation counts in order to assess whether the latter could be a replacement for the former if the major search engines withdraw their advanced hyperlink search facilities. Design/methodology/approach - URL citation counts are compared with link counts for a variety of data sets used in previous webometric studies. Findings - The results show a high degree of correlation between the two but with URL citations being much less numerous, at least outside academia and business. Research limitations/implications - The results cover a small selection of 15 case studies and so the findings are only indicative. Significant differences between results indicate that the difference between link counts and URL citation counts will vary between webometric studies. Practical implications - Should link searches be withdrawn, then link analyses of less well linked non-academic, non-commercial sites would be seriously weakened, although citations based on e-mail addresses could help to make citations more numerous than links for some business and academic contexts. Originality/value - This is the first systematic study of the difference between link counts and URL citation counts in a variety of contexts and it shows that there are significant differences between the two.

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Abstract

Earlier studies found that web hyperlink data contain various types of information, ranging from academic to political, that can be used to analyze a variety of social phenomena. Specifically, the numbers of inlinks to academic websites are associated with academic performance, while the counts of inlinks to company websites correlate with business variables. However, the scarcity of sources from which to collect inlink data in recent years has required us to seek new data sources. The recent demise of the inlink search function of Yahoo! made this need more pressing. Different alternative variables or data sources have been proposed. This study compared three types of web data to determine which are better as academic and business quality estimates, and what are the relationships among the three data sources. The study found that Alexa inlink and Google URL citation data can replace Yahoo! inlink data and that the former is better than the latter. Alexa is even better than Yahoo!, which has been the main data source in recent years. The unique nature of Alexa data could explain its relative advantages over other data sources.

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Abstract

In diesem Beitrag werden am Beispiel von Onkologie- und Pharmaziezeitschriften Unterschiede zwischen und Gemeinsamkeiten von Downloads und Zitaten herausgearbeitet. Die Download-Daten wurden von Elsevier (ScienceDirect) bereitgestellt, die Zitationsdaten wurden den Journal Citation Reports entnommen bzw. aus dem Web of Science recherchiert. Die Ergebnisse zeigen einen hohen Zusammenhang zwischen Download- und Zitationshäufigkeiten, der für die relativen Zeitschriftenindikatoren und auf Artikelebene etwas geringer ist. Deutliche Unterschiede bestehen hingegen zwischen den Altersstrukturen der herunter-geladenen und der zitierten Artikel. Elektronische Zeitschriften haben maßgeblich dazu beigetragen, dass aktuelle Literatur früher aufgegriffen und deutlich öfter zitiert wird, im Schnitt hat sich das Alter der zitierten Literatur in den letzten zehn Jahren aber kaum verändert.

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Abstract

In recent years, a considerable body of Webometric research has used hyperlinks to generate indicators for the impact of Web documents and the organizations that created them. The relationship between this Web impact and other, offline impact indicators has been explored for entire universities, departments, countries, and scientific journals, but not yet for individual scientists-an important omission. The present research closes this gap by investigating factors that may influence the Web impact (i.e., inlink counts) of scientists' personal homepages. Data concerning 456 scientists from five scientific disciplines in six European countries were analyzed, showing that both homepage content and personal and institutional characteristics of the homepage owners had significant relationships with inlink counts. A multivariate statistical analysis confirmed that full-text articles are the most linked-to content in homepages. At the individual homepage level, hyperlinks are related to several offline characteristics. Notable differences regarding total inlinks to scientists' homepages exist between the scientific disciplines and the countries in the sample. There also are both gender and age effects: fewer external inlinks (i.e., links from other Web domains) to the homepages of female and of older scientists. There is only a weak relationship between a scientist's recognition and homepage inlinks and, surprisingly, no relationship between research productivity and inlink counts. Contrary to expectations, the size of collaboration networks is negatively related to hyperlink counts. Some of the relationships between hyperlinks to homepages and the properties of their owners can be explained by the content that the homepage owners put on their homepage and their level of Internet use; however, the findings about productivity and collaborations do not seem to have a simple, intuitive explanation. Overall, the results emphasize the complexity of the phenomenon of Web linking, when analyzed at the level of individual pages.

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Abstract

Web Analytics bezeichnet die Sammlung, Analyse und Auswertung von Daten der Website-Nutzung mit dem Ziel, diese Informationen zum besseren Verständnis des Besucherverhaltens sowie zur Optimierung der Website zu nutzen. Je nach Ziel der eigenen Website - z.B. die Vermittlung eines Markenwerts oder die Vermehrung von Kontaktanfragen, Bestellungen oder Newsletter-Abonnements - können Sie anhand von Web Analytics herausfinden, wo sich Schwachstellen Ihrer Website befinden und wie Sie Ihre eigenen Ziele durch entsprechende Optimierungen besser erreichen. Dabei ist Web Analytics nicht nur für Website-Betreiber und IT-Abteilungen interessant, sondern wird insbesondere auch mehr und mehr für Marketing und Management nutzbar. Mit diesem Buch lernen Sie, wie Sie die Nutzung Ihrer Website analysieren. Sie können z. B. untersuchen, welche Traffic-Quelle am meisten Umsatz bringt oder welche Bereiche der Website besonders häufig genutzt werden und vieles mehr. Auf diese Weise werden Sie Ihre Besucher, ihr Verhalten und ihre Motivation besser kennen lernen, Ihre Website darauf abstimmen und somit Ihren Erfolg steigern können. Um aus Web Analytics einen wirklichen Mehrwert ziehen zu können, benötigen Sie fundiertes Wissen. Marco Hassler gibt Ihnen in seinem Buch einen umfassenden Einblick in Web Analytics. Er zeigt Ihnen detailliert, wie das Verhalten der Besucher analysiert wird und welche Metriken Sie wann sinnvoll anwenden können. Im letzten Teil des Buches zeigt Ihnen der Autor, wie Sie Ihre Auswertungsergebnisse dafür nutzen, über Conversion-Messungen die Website auf ihre Ziele hin zu optimieren. Ziel dieses Buches ist es, konkrete Web-Analytics-Kenntnisse zu vermitteln und wertvolle praxisorientierte Tipps zu geben. Dazu schlägt das Buch die Brücke zu tangierenden Themenbereichen wie Usability, User-Centered-Design, Online Branding, Online-Marketing oder Suchmaschinenoptimierung. Marco Hassler gibt Ihnen klare Hinweise und Anleitungen, wie Sie Ihre Ziele erreichen.

Footnote

Rez. in Mitt. VÖB 63(2010) H.1/2, S.147-148 (M. Buzinkay): "Webseiten-Gestaltung und Webseiten-Analyse gehen Hand in Hand. Leider wird das Letztere selten wenn überhaupt berücksichtigt. Zu Unrecht, denn die Analyse der eigenen Maßnahmen ist zur Korrektur und Optimierung entscheidend. Auch wenn die Einsicht greift, dass die Analyse von Webseiten wichtig wäre, ist es oft ein weiter Weg zur Realisierung. Warum? Analyse heißt kontinuierlicher Aufwand, und viele sind nicht bereit beziehungsweise haben nicht die zeitlichen Ressourcen dazu. Ist man einmal zu der Überzeugung gelangt, dass man seine Web-Aktivitäten dennoch optimieren, wenn nicht schon mal gelegentlich hinterfragen sollte, dann lohnt es sich, Marco Hasslers "Web Analytics" in die Hand zu nehmen. Es ist definitiv kein Buch für einen einzigen Lese-Abend, sondern ein Band, mit welchem gearbeitet werden muss. D.h. auch hier: Web-Analyse bedeutet Arbeit und intensive Auseinandersetzung (ein Umstand, den viele nicht verstehen und akzeptieren wollen). Das Buch ist sehr dicht und bleibt trotzdem übersichtlich. Die Gliederung der Themen - von den Grundlagen der Datensammlung, über die Definition von Metriken, hin zur Optimierung von Seiten und schließlich bis zur Arbeit mit Web Analyse Werkzeugen - liefert einen roten Faden, der schön von einem Thema auf das nächste aufbaut. Dadurch fällt es auch leicht, ein eigenes Projekt begleitend zur Buchlektüre Schritt für Schritt aufzubauen. Zahlreiche Screenshots und Illustrationen erleichtern zudem das Verstehen der Zusammenhänge und Erklärungen im Text. Das Buch überzeugt aber auch durch seine Tiefe (bis auf das Kapitel, wo es um die Zusammenstellung von Personas geht) und den angenehm zu lesenden Schreibstil. Von mir kommt eine dringende Empfehlung an alle, die sich mit Online Marketing im Allgemeinen, mit Erfolgskontrolle von Websites und Web-Aktivitäten im Speziellen auseindersetzen."

RSWK

Electronic Commerce / Web Site / Verbesserung / Kennzahl

Subject

Electronic Commerce / Web Site / Verbesserung / Kennzahl

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Abstract

Although the analysis of citations in the scholarly literature is now an established and relatively well understood part of information science, not enough is known about citations that can be found on the Web. In particular, are there new Web types, and if so, are these trivial or potentially useful for studying or evaluating research communication? We sought evidence based upon a sample of 1,577 Web citations of the URLs or titles of research articles in 64 open-access journals from biology, physics, chemistry, and computing. Only 25% represented intellectual impact, from references of Web documents (23%) and other informal scholarly sources (2%). Many of the Web/URL citations were created for general or subject-specific navigation (45%) or for self-publicity (22%). Additional analyses revealed significant disciplinary differences in the types of Google unique Web/URL citations as well as some characteristics of scientific open-access publishing on the Web. We conclude that the Web provides access to a new and different type of citation information, one that may therefore enable us to measure different aspects of research, and the research process in particular; but to obtain good information, the different types should be separated.