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  • × author_ss:"Ma, J."
  • × author_ss:"Chen, Z."
  1. Lian, T.; Chen, Z.; Lin, Y.; Ma, J.: Temporal patterns of the online video viewing behavior of smart TV viewers (2018) 0.01 
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    Abstract
    In recent years, millions of households have shifted from traditional TVs to smart TVs for viewing online videos on TV screens. In this article, we perform extensive analyses on a large-scale online video viewing log on smart TVs. Because time influences almost every aspect of our lives, our aim is to understand temporal patterns of the online video viewing behavior of smart TV viewers at the crowd level. First, we measure the amount of time per hour spent in watching online videos on smart TV by each household on each day. By applying clustering techniques, we identify eight daily patterns whose peak hours occur in different segments of the day. The differences among households can be characterized by three types of temporal habits. We also uncover five periodic weekly patterns. There seems to be a circadian rhythm at the crow level. Further analysis confirms that there exists a holiday effect in the online video viewing behavior on smart TVs. Finally, we investigate the popularity variations of different video categories over the day. The obtained insights shed light on how we can partition a day to improve the performance of time-aware video recommendations for smart TV viewers.
  2. Ren, P.; Chen, Z.; Ma, J.; Zhang, Z.; Si, L.; Wang, S.: Detecting temporal patterns of user queries (2017) 0.00 
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    Abstract
    Query classification is an important part of exploring the characteristics of web queries. Existing studies are mainly based on Broder's classification scheme and classify user queries into navigational, informational, and transactional categories according to users' information needs. In this article, we present a novel classification scheme from the perspective of queries' temporal patterns. Queries' temporal patterns are inherent time series patterns of the search volumes of queries that reflect the evolution of the popularity of a query over time. By analyzing the temporal patterns of queries, search engines can more deeply understand the users' search intents and thus improve performance. Furthermore, we extract three groups of features based on the queries' search volume time series and use a support vector machine (SVM) to automatically detect the temporal patterns of user queries. Extensive experiments on the Million Query Track data sets of the Text REtrieval Conference (TREC) demonstrate the effectiveness of our approach.

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