-
Egghe, L.; Rousseau, R.: Introduction to informetrics : quantitative methods in library, documentation and information science (1990)
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- Classification
- AN 70400 Allgemeines / Buch- und Bibliothekswesen, Informationswissenschaft / Bibliothekswesen / Bibliotheksverwaltung / Bibliotheksanalyse, -statistik
- Date
- 29. 2.2008 19:02:46
- RVK
- AN 70400 Allgemeines / Buch- und Bibliothekswesen, Informationswissenschaft / Bibliothekswesen / Bibliotheksverwaltung / Bibliotheksanalyse, -statistik
-
Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009)
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- Abstract
- Web Analytics bezeichnet die Sammlung, Analyse und Auswertung von Daten der Website-Nutzung mit dem Ziel, diese Informationen zum besseren Verständnis des Besucherverhaltens sowie zur Optimierung der Website zu nutzen. Je nach Ziel der eigenen Website - z.B. die Vermittlung eines Markenwerts oder die Vermehrung von Kontaktanfragen, Bestellungen oder Newsletter-Abonnements - können Sie anhand von Web Analytics herausfinden, wo sich Schwachstellen Ihrer Website befinden und wie Sie Ihre eigenen Ziele durch entsprechende Optimierungen besser erreichen. Dabei ist Web Analytics nicht nur für Website-Betreiber und IT-Abteilungen interessant, sondern wird insbesondere auch mehr und mehr für Marketing und Management nutzbar. Mit diesem Buch lernen Sie, wie Sie die Nutzung Ihrer Website analysieren. Sie können z. B. untersuchen, welche Traffic-Quelle am meisten Umsatz bringt oder welche Bereiche der Website besonders häufig genutzt werden und vieles mehr. Auf diese Weise werden Sie Ihre Besucher, ihr Verhalten und ihre Motivation besser kennen lernen, Ihre Website darauf abstimmen und somit Ihren Erfolg steigern können. Um aus Web Analytics einen wirklichen Mehrwert ziehen zu können, benötigen Sie fundiertes Wissen. Marco Hassler gibt Ihnen in seinem Buch einen umfassenden Einblick in Web Analytics. Er zeigt Ihnen detailliert, wie das Verhalten der Besucher analysiert wird und welche Metriken Sie wann sinnvoll anwenden können. Im letzten Teil des Buches zeigt Ihnen der Autor, wie Sie Ihre Auswertungsergebnisse dafür nutzen, über Conversion-Messungen die Website auf ihre Ziele hin zu optimieren. Ziel dieses Buches ist es, konkrete Web-Analytics-Kenntnisse zu vermitteln und wertvolle praxisorientierte Tipps zu geben. Dazu schlägt das Buch die Brücke zu tangierenden Themenbereichen wie Usability, User-Centered-Design, Online Branding, Online-Marketing oder Suchmaschinenoptimierung. Marco Hassler gibt Ihnen klare Hinweise und Anleitungen, wie Sie Ihre Ziele erreichen.
- BK
- 85.20 / Betriebliche Information und Kommunikation
- Classification
- 85.20 / Betriebliche Information und Kommunikation
- Footnote
- Rez. in Mitt. VÖB 63(2010) H.1/2, S.147-148 (M. Buzinkay): "Webseiten-Gestaltung und Webseiten-Analyse gehen Hand in Hand. Leider wird das Letztere selten wenn überhaupt berücksichtigt. Zu Unrecht, denn die Analyse der eigenen Maßnahmen ist zur Korrektur und Optimierung entscheidend. Auch wenn die Einsicht greift, dass die Analyse von Webseiten wichtig wäre, ist es oft ein weiter Weg zur Realisierung. Warum? Analyse heißt kontinuierlicher Aufwand, und viele sind nicht bereit beziehungsweise haben nicht die zeitlichen Ressourcen dazu. Ist man einmal zu der Überzeugung gelangt, dass man seine Web-Aktivitäten dennoch optimieren, wenn nicht schon mal gelegentlich hinterfragen sollte, dann lohnt es sich, Marco Hasslers "Web Analytics" in die Hand zu nehmen. Es ist definitiv kein Buch für einen einzigen Lese-Abend, sondern ein Band, mit welchem gearbeitet werden muss. D.h. auch hier: Web-Analyse bedeutet Arbeit und intensive Auseinandersetzung (ein Umstand, den viele nicht verstehen und akzeptieren wollen). Das Buch ist sehr dicht und bleibt trotzdem übersichtlich. Die Gliederung der Themen - von den Grundlagen der Datensammlung, über die Definition von Metriken, hin zur Optimierung von Seiten und schließlich bis zur Arbeit mit Web Analyse Werkzeugen - liefert einen roten Faden, der schön von einem Thema auf das nächste aufbaut. Dadurch fällt es auch leicht, ein eigenes Projekt begleitend zur Buchlektüre Schritt für Schritt aufzubauen. Zahlreiche Screenshots und Illustrationen erleichtern zudem das Verstehen der Zusammenhänge und Erklärungen im Text. Das Buch überzeugt aber auch durch seine Tiefe (bis auf das Kapitel, wo es um die Zusammenstellung von Personas geht) und den angenehm zu lesenden Schreibstil. Von mir kommt eine dringende Empfehlung an alle, die sich mit Online Marketing im Allgemeinen, mit Erfolgskontrolle von Websites und Web-Aktivitäten im Speziellen auseindersetzen."
-
Stuart, D.: Web metrics for library and information professionals (2014)
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- BK
- 06.00 Information und Dokumentation: Allgemeines
- Classification
- 06.00 Information und Dokumentation: Allgemeines
- Content
- 1. Introduction. MetricsIndicators -- Web metrics and Ranganathan's laws of library science -- Web metrics for the library and information professional -- The aim of this book -- The structure of the rest of this book -- 2. Bibliometrics, webometrics and web metrics. Web metrics -- Information science metrics -- Web analytics -- Relational and evaluative metrics -- Evaluative web metrics -- Relational web metrics -- Validating the results -- 3. Data collection tools. The anatomy of a URL, web links and the structure of the web -- Search engines 1.0 -- Web crawlers -- Search engines 2.0 -- Post search engine 2.0: fragmentation -- 4. Evaluating impact on the web. Websites -- Blogs -- Wikis -- Internal metrics -- External metrics -- A systematic approach to content analysis -- 5. Evaluating social media impact. Aspects of social network sites -- Typology of social network sites -- Research and tools for specific sites and services -- Other social network sites -- URL shorteners: web analytic links on any site -- General social media impact -- Sentiment analysis -- 6. Investigating relationships between actors. Social network analysis methods -- Sources for relational network analysis -- 7. Exploring traditional publications in a new environment. More bibliographic items -- Full text analysis -- Greater context -- 8. Web metrics and the web of data. The web of data -- Building the semantic web -- Implications of the web of data for web metrics -- Investigating the web of data today -- SPARQL -- Sindice -- LDSpider: an RDF web crawler -- 9. The future of web metrics and the library and information professional. How far we have come -- The future of web metrics -- The future of the library and information professional and web metrics.
- Isbn
- 978-1-85604-874-3
-
De Bellis, N.: Bibliometrics and citation analysis : from the Science citation index to cybermetrics (2008)
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- Footnote
- Rez. in: JASIS 61(2010) no.1, S.205-207 (Jeppe Nicolaisen) Weitere Rez. in: Mitt VÖB 63(2010) H.1/2, S.134-135 (J. Gorraiz u. M. Wieland): "Das Buch entwickelte sich aus einem mehrjährigen Forschungsprojekt mit dem Ziel, den schwer verständlichen quantitativen Kern der Bibliometrie in einem für primär italienische Bibliothekare leichteren historischen und philosophischen Kontext zu vermitteln, wie der Autor im Vorwort erklärt. Dank einer Empfehlung von Eugene Garfield steht dieses Werk nun auch in englischer Übersetzung einer internationalen Leserschaft zur Verfügung. Die über 400 Seiten lange Monografie von de Bellis gibt in acht Kapiteln einen detaillierten und sehr präzisen Überblick über die Bibliometrie und die Zitationsanalyse, ihre Natur und Entwicklung, ihre Kontroverse und Prognose. . . . Das Buch von de Bellis ist sehr empfehlenswert für alle die beabsichtigen, sich mit dieser neuen Wissenschaft zu beschäftigen. Es endet mit folgendem Statement: "Scientometricians have to learn to live in a multidimensional world". Und genau hier liegt die Herausforderung und Schönheit dieses Metiers."
-
Mayr, P.: Information Retrieval-Mehrwertdienste für Digitale Bibliotheken: : Crosskonkordanzen und Bradfordizing (2010)
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- Abstract
- In dieser Arbeit werden zwei Mehrwertdienste für Suchsysteme vorgestellt, die typische Probleme bei der Recherche nach wissenschaftlicher Literatur behandeln können. Die beiden Mehrwertdienste semantische Heterogenitätsbehandlung am Beispiel Crosskonkordanzen und Re-Ranking auf Basis von Bradfordizing, die in unterschiedlichen Phasen der Suche zum Einsatz kommen, werden in diesem Buch ausführlich beschrieben und evaluiert. Für die Tests wurden Fragestellungen und Daten aus zwei Evaluationsprojekten (CLEF und KoMoHe) verwendet. Die intellektuell bewerteten Dokumente stammen aus insgesamt sieben Fachdatenbanken der Fächer Sozialwissenschaften, Politikwissenschaft, Wirtschaftswissenschaften, Psychologie und Medizin. Die Ergebnisse dieser Arbeit sind in das GESIS-Projekt IRM eingeflossen.
- Content
- Die vorliegende Arbeit wurde von der Philosophischen Fakultät I, der Humboldt-Universität zu Berlin im Jahr 2009 als Dissertation zur Erlangung des akademischen Grades Doctor philosophiae (Dr. phil.) angenommen.
-
Ball, R.; Tunger, D.: Bibliometrische Analysen - Daten, Fakten und Methoden : Grundwissen Bibliometrie für Wissenschaftler, Wissenschaftsmanager, Forschungseinrichtungen und Hochschulen (2005)
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- Footnote
- Rez. in: Information - Wissenschaft und Praxis 57(2006) H.1, S.61-62 (M. Ockenfeld): " ... Das Werk endet mit der "Autorenhinweise" betitelten Seite 81, auf der man zwei Farbfotos der Autoren und jeweils einige Sätze zu ihrer fachlichen und beruflichen Qualifikation findet. Sortiert man alle leeren Seiten aus, so bleiben allenfalls 50 Seiten Text übrig. Satzfehler, uneinheitlicher Sprachstil, variierende Schreibweisen - ganz abgesehen von zahlreichen Rechtschreibfehlern wie Fussnote - und Wiederholungen erwecken den Eindruck eines lieblosen Recyclings früherer Beiträge, nicht aber eines planmäßig und mit einem redaktionellen Konzept erarbeiteten Ratgebers. Der von den Autoren im Rückentext und Vorwort beschriebene Missstand - das Fehlen einer knappen und gut lesbaren Übersicht - wird durch diese Schrift nicht, wie reklamiert, behoben, sondern bekräftigt. Ihrem gerechtfertigten Anliegen haben sie einen Bärendienst erwiesen. Si tacuissent..."
- Isbn
- 3-89336-383-1
-
Diodato, V.: Dictionary of bibliometrics (1994)
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- Footnote
- Rez. in: Journal of library and information science 22(1996) no.2, S.116-117 (L.C. Smith)
- Isbn
- 1-56024-852-1
-
Garvey, W.D.: Communication: the essence of science : facilitating information exchange among librarians, scientists, engineers and students (1979)
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- Field
- Informationswissenschaft
-
Tüür-Fröhlich, T.: ¬The non-trivial effects of trivial errors in scientific communication and evaluation (2016)
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- Abstract
- "Thomson Reuters' citation indexes i.e. SCI, SSCI and AHCI are said to be "authoritative". Due to the huge influence of these databases on global academic evaluation of productivity and impact, Terje Tüür-Fröhlich decided to conduct case studies on the data quality of Social Sciences Citation Index (SSCI) records. Tüür-Fröhlich investigated articles from social science and law. The main findings: SSCI records contain tremendous amounts of "trivial errors", not only misspellings and typos as previously mentioned in bibliometrics and scientometrics literature. But Tüür-Fröhlich's research documented fatal errors which have not been mentioned in the scientometrics literature yet at all. Tüür-Fröhlich found more than 80 fatal mutations and mutilations of Pierre Bourdieu (e.g. "Atkinson" or "Pierre, B. and "Pierri, B."). SSCI even generated zombie references (phantom authors and works) by data fields' confusion - a deadly sin for a database producer - as fragments of Patent Laws were indexed as fictional author surnames/initials. Additionally, horrific OCR-errors (e.g. "nuxure" instead of "Nature" as journal title) were identified. Tüür-Fröhlich´s extensive quantitative case study of an article of the Harvard Law Review resulted in a devastating finding: only 1% of all correct references from the original article were indexed by SSCI without any mistake or error. Many scientific communication experts and database providers' believe that errors in databanks are of less importance: There are many errors, yes - but they would counterbalance each other, errors would not result in citation losses and would not bear any effect on retrieval and evaluation outcomes. Terje Tüür-Fröhlich claims the contrary: errors and inconsistencies are not evenly distributed but linked with languages biases and publication cultures."
- Series
- Schriften zur Informationswissenschaft; Bd.69
-
Scholarly metrics under the microscope : from citation analysis to academic auditing (2015)
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- Date
- 22. 1.2017 17:12:50
- Isbn
- 978-1-57387-499-1
-
Crawford, S.Y.; Hurd, J.M.; Weller, A.C.: From print to electronic : the transformation of scientific communication (1997)
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- Abstract
- How have technology and socioeconomics impacted on the scientific communications system? Using the baseline model developed by William Garvey and Belver Griffith, the author examined 3 fast-moving research aereas: the human genome project, space sciences, anf high energy physics. In the age of digital libraries, a network-based information infrastructure, and 'Bigger Science', what are the implications for informal communication, publishing, peer review, vast datasets shared by international groups of investigators, and other elements of the system? Based on findings in the 3 specialities, outcome models are projected on electronic versions of paper-based communication, research results refereed or unrefereed, electronic invisible colleges, and organizational changes for the information professions
- Isbn
- 1-57387-030-7
-
Stock, W.G.: Wissenschaftsevaluation : die Bewertung wissenschaftlicher Forschung und Lehre (1994)
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-
¬The Web of knowledge : Festschrift in honor of Eugene Garfield (2000)
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- Footnote
- Rez. in: Knowledge organization 28(2001) no.1, S.45-46 (M.J. López Huertas u. E. Jiménez-Contreras); Password 2002, H.3, S.14-19 (W.G. Stock)
- Isbn
- 1-57387-099-4
-
Wang, C.: Bibliometrics : a textbook (1990)
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- Isbn
- 7-310-001923-1 (?)
-
Rousseau, R.; Egghe, L.; Guns, R.: Becoming metric-wise : a bibliometric guide for researchers (2018)
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- Abstract
- Aims to inform researchers about metrics so that they become aware of the evaluative techniques being applied to their scientific output. Understanding these concepts will help them during their funding initiatives, and in hiring and tenure. The book not only describes what indicators do (or are designed to do, which is not always the same thing), but also gives precise mathematical formulae so that indicators can be properly understood and evaluated. Metrics have become a critical issue in science, with widespread international discussion taking place on the subject across scientific journals and organizations. As researchers should know the publication-citation context, the mathematical formulae of indicators being used by evaluating committees and their consequences, and how such indicators might be misused, this book provides an ideal tome on the topic. Provides researchers with a detailed understanding of bibliometric indicators and their applications. Empowers researchers looking to understand the indicators relevant to their work and careers. Presents an informed and rounded picture of bibliometrics, including the strengths and shortcomings of particular indicators. Supplies the mathematics behind bibliometric indicators so they can be properly understood. Written by authors with longstanding expertise who are considered global leaders in the field of bibliometrics
-
Chen, C.: Mapping scientific frontiers : the quest for knowledge visualization (2003)
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- Footnote
- Rez. in: JASIST 55(2004) no.4, S.363-365 (J.W. Schneider): "Theories and methods for mapping scientific frontiers have existed for decades-especially within quantitative studies of science. This book investigates mapping scientific frontiers from the perspective of visual thinking and visual exploration (visual communication). The central theme is construction of visual-spatial representations that may convey insights into the dynamic structure of scientific frontiers. The author's previous book, Information Visualisation and Virtual Environments (1999), also concerns some of the ideas behind and possible benefits of visual communication. This new book takes a special focus an knowledge visualization, particularly in relation to science literature. The book is not a technical tutorial as the focus is an principles of visual communication and ways that may reveal the dynamics of scientific frontiers. The new approach to science mapping presented is the culmination of different approaches from several disciplines, such as philosophy of science, information retrieval, scientometrics, domain analysis, and information visualization. The book therefore addresses an audience with different disciplinary backgrounds and tries to stimulate interdisciplinary research. Chapter 1, The Growth of Scientific Knowledge, introduces a range of examples that illustrate fundamental issues concerning visual communication in general and science mapping in particular. Chapter 2, Mapping the Universe, focuses an the basic principles of cartography for visual communication. Chapter 3, Mapping the Mind, turns the attention inward and explores the design of mind maps, maps that represent our thoughts, experience, and knowledge. Chapter 4, Enabling Techniques for Science Mapping, essentially outlines the author's basic approach to science mapping.
- Isbn
- 1-85233-494-0
-
Thelwall, M.: Web indicators for research evaluation : a practical guide (2016)
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- Isbn
- 978-1-62705917-6
-
Theories of informetrics and scholarly communication : a Festschrift in honor of Blaise Cronin (2016)
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- Isbn
- 978-3-11-029803-1
