Schmidt, T.; Wolff, C.: Genderspezifische Unterschiede im Informationsverhalten am Beispiel E-Commerce (2015)
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- Abstract
- Der Beitrag setzt sich mit der Frage auseinander, inwieweit sich Gender-spezifische Unterschiede beim Informationsverhalten im E-Commerce feststellen lassen. Ausgehend von einer kurzen Einführung in Fragen der Gender-Theorie und in unterschiedliche Verfahren zur Beschreibung des sozialen Geschlechts stellen wir eine Studie vor, bei der aufgabenbasiert Informationsverhalten im E-Commerce am Beispiel des Online-Kaufhauses Amazon erfasst und ausgewertet wurde. Im Ergebnis zeigt sich, dass gerade die Erfassung des sozialen Geschlechts Verhaltensunterschiede verschiedener Gruppen gut herausarbeitet.
- Source
- Information - Wissenschaft und Praxis. 66(2015) H.1, S.65-76
