Turner, T.P.; Brackbill, L.: Rising to the top : evaluating the use of HTML META tag to improve retrieval of World Wide Web documents through Internet search engines (1998)
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- Abstract
- Reports results of a study to evaluate the effectiveness of using the HTML META tag to improve retrieval of World Wide Web documents through Internet search engines. 20 documents were created in 5 subject areas: agricultural trade; farm business statistics; poultry statistics; vegetable statistics; and cotton statistics. 4 pages were created in each subject area: one with no META tags, one with a META tag using the keywords attribute, one with a META tag using the description attribute, and one with META tags using both the keywords and description attributes. Searches were performed in Alta Vista and Infoseek to find terms common to all pages as well as for each keyword term contained in the META tag. Analysis of the searches suggests that use of the keywords attribute in a META tag substantially improves accessibility while use of the description attribute alone does not. Concludes that HTML document authors should consider using keywords attribute META tags and suggests that more search engines index the META tag to improve resource discovery
