Lee, H.-L.: Navigating hierarchies vs. searching by keyword : two cultural perspectives (2006)
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- Abstract
- The study explored how people in two different cultures conduct two types of subject searches. Twenty-four American students and 40 Taiwanese students were given the same task looking for answers on the Internet by navigating through directories and by using keywords in the American-based Yahoo services. The findings pointed to differences between the groups due to their familiarity with the English language. On the other hand, presumed cultural differences did not seem to result in different search behaviors or preferences. These findings were preliminary and suggestions for future research were made.
