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Nicholson, S.; Sierra, T.; Eseryel, U.Y.; Park, J.-H.; Barkow, P.; Pozo, E.J.; Ward, J.: How much of it is real? : analysis of paid placement in Web search engine results (2006)
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- Abstract
- Most Web search tools integrate sponsored results with results from their internal editorial database in providing results to users. The goal of this research is to get a better idea of how much of the screen real estate displays real editorial results as compared to sponsored results. The overall average results are that 40% of all results presented on the first screen are real results, and when the entire first Web page is considered, 67% of the results are nonsponsored results. For general search tools such as Google, 56% of the first screen and 82% of the first Web page contain nonsponsored results. Other results include that query structure makes a significant difference in the percentage of nonsponsored results returned by a search. Similarly, the topic of the query also can have a significant effect on the percentage of sponsored results displayed by most Web search tools.
- Date
- 22. 7.2006 16:32:57
- Source
- Journal of the American Society for Information Science and Technology. 57(2006) no.4, S.448-461
- Type
- a
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Nicholson, S.: Raising reliability of Web search tool research through replication and chaos theory (2000)
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- Abstract
- Because the WWW is a dynamic collection of information, the Web search tools (or 'search engines') that index the Web are dynamic. Traditional information retrieval evaluation techniques may not provide reliable results when applied to the Web search tools. This study is the result of 10 replications of the 1996 classic Ding and Marchionini Web search tool research. It explores the effects that replication can have on transforming unreliable results from one iteration into replicable and therefore reliable results following multile iterations
- Footnote
- Vgl.: Ding, W. u. G. Marchionini: A comparative study of Web search service performance
- Source
- Journal of the American Society for Information Science. 51(2000) no.8, S.724-729
- Type
- a
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Nicholson, S.: ¬A proposal for categorization and nomenclature for Web search tools (2000)
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- Abstract
- Ambiguities in Web search tool (more commonly known as "search engine") terminology are problematic when conducting precise, replicable research or when teaching others to use search tools. Standardized terminology would enable Web searchers to be aware of subtle differences between Web search tools and the implications of these for searching. A categorization and nomenclature for standardized classifications of different aspects of Web search tools is proposed, and advantages and disadvantages of using tools in each category are discussed
- Type
- a
