Keen, A.; Weinberger, D.: Keen vs. Weinberger : July 18, 2007. (2007)
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- Content
- "Mr. Keen begins: So what, exactly, is Web 2.0? It is the radical democratization of media which is enabling anyone to publish anything on the Internet. Mainstream media's traditional audience has become Web 2.0's empowered author. Web 2.0 transforms all of us -- from 90-year-old grandmothers to eight-year-old third graders -- into digital writers, music artists, movie makers and journalists. Web 2.0 is YouTube, the blogosphere, Wikipedia, MySpace or Facebook. Web 2.0 is YOU! (Time Magazine's Person of the Year for 2006). Is Web 2.0 a dream or a nightmare? Is it a remix of Disney's "Cinderella" or of Kafka's "Metamorphosis"? Have we -- as empowered conversationalists in the global citizen media community -- woken up with the golden slipper of our ugly sister (aka: mainstream media) on our dainty little foot? Or have we -- as authors-formerly-know-as-the-audience -- woken up as giant cockroaches doomed to eternally stare at our hideous selves in the mirror of Web 2.0? Silicon Valley, of course, interprets Web 2.0 as Disney rather than Kafka. After all, as the sales and marketing architects of this great democratization argue, what could be wrong with a radically flattened media? Isn't it dreamy that we can all now publish ourselves, that we each possess digital versions of Johannes Gutenberg's printing press, that we are now able to easily create, distribute and sell our content on the Internet? This is personal liberation with an early 21st Century twist -- a mash-up of the countercultural Sixties, the free market idealism of the Eighties, and the technological determinism and consumer-centricity of the Nineties. The people have finally spoken. The media has become their message and the people are self-broadcasting this message of emancipation on their 70 million blogs, their hundreds of millions of YouTube videos, their MySpace pages and their Wikipedia entries. ..."
