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  1. Siess, J.A.: ¬The visible librarian : asserting your value with marketing and advocacy (2003) 0.15
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    Footnote
    Rez. in: JASIST 55(2004) no.14, S.1304 (L.A. Ennis): "Written by Judith A. Siess, president of Information Bridges International, Inc. and recognized expert in one-person librarianship, The Visible Librarian: Asserting Your Value with Marketing and Advocacy is a concise and easy to read work an the art of self-promotion. As Siess explains in her introduction "libraries are no longer a given" (p. xi). Librarians must leam to market themselves and their services to the people who make decisions and practice proactive advocacy to survive. In The Visible Librarian Siess applies proven and practical marketing, customer service, and public relations strategies to libraries and librarians. The Visible Librarian is divided in to live chapters. The first chapter, "The Primacy of Customer Service and Other Basics," takes a close look at what it means to provide good customer service. Drawing from a variety of resources Siess provides the reader with a basic overview of customer service theory and then demonstrates how to put the theory into practice in libraries of all kinds. Siess also stresses the importance of thinking of library users as customers. Further, one of the most compelling points Siess makes in this chapter is that libraries now must compete with other information providers for customers. Libraries are no longer the only place for people to find information and, as Siess argues, good customer service is what will keep people coming back to the library. This is an excellent introductory chapter for this work. Chapter 2, "Doing the Groundwork: Marketing," is a lively discussion an the role energetic and positive marketing can play in promoting libraries and their services. Siess begins by stressing that marketing is vital to all libraries and that librarians must be the ones to do the marketing. The bulk of this chapter focuses an the "Six Ps" of marketing; "the right product at the right price in the right place, promoted in the right way to the right people at the right point in time" (p. 20). Along with the discussion of the six Ps Siess uses Ranganathan's model to provide the reader with some examples of creative marketing. This chapter also includes a sample customer satisfaction survey and a small section addressing marketing in specialized libraries such as corporate, academic, and hospitals. One of the best discussions is in chapter three, "Publicity: The Tangibles." Siess broadly defines publicity as "anything written or said, seen or heard about your business that communicates the who, what, why, when, and where ... (52). Siess begins by providing an outline explaining the different sections of a public relations plan. The chapter then covers publicity basics and provides the reader with a number of tips for conducting publicity such as, keeping things simple and proof reading copy multiple times. Siess closes with examples of forms of publicity such as brochures, newsletters, business cards, and more. One example given by the author is how she uses her e-mail signature file to publicize her book. Overall, this chapter especially is a practical and useful guide for all types of libraries and librarians.
    The next chapter, "Public Relations: The Personal Touch," examines what to do when the publicity and marketing start to bring people together. One of the most important things Siess stresses is the positive impact that getting out of the physical library and going to the customers can have an peoples' perceptions. Besides visiting other offices and departments Siess includes teaching as an important public relations tool along with open houses, exhibits, and good telephone skills. The final chapter, "Advocacy: Putting it All Together," ties the previous four chapters together and stresses the importance of librarians being advocates for other librarians, libraries, and themselves. A good portion of this chapter is dedicated to how other sec librarians and libraries as well as how librarians view themselves and the services they provide. As Siess explains people generally only see about 20% of what librarians do so librarians should make it their business to educate people about the other 80%. The chapter is full of good suggestions for proactive library advocacy. The Visible Librarian is a well-written, organized, and timely addition to the growing body of work an library marketing and promotion. The book provides the reader with an excellent introduction to library promotion complete with case studies, personal anecdotes, and a lengthy list of sources cited and additional resources. The book is not geared toward any one type of library or librarian, however, the topics discussed and suggestions given throughout the text can be easily molded to different situations in different types of libraries. The Visible Librarian would serve as an excellent textbook for a library science course an just about any topic. Overall, this is a highly recommended book for all types of librarians despite Siess' vast experience in small, one-person libraries."
  2. Hemminger, B.M.: Introduction to the special issue on bioinformatics (2005) 0.14
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    Date
    22. 7.2006 14:19:22
    Source
    Journal of the American Society for Information Science and Technology. 56(2005) no.5, S.437-439
  3. Information systems outsourcing in theory and practice (1995) 0.12
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    Date
    22. 7.1996 10:51:56
  4. Pipp, E.: Knight-Ridder Probase : ein Testbericht (1996) 0.12
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    Source
    Online Mitteilungen. 1996, Nr.56, S.10-22 [=Mitteilungen VÖB 49(1996) H.3/4]
  5. Browne, G.: ¬The definite article : acknowledging The in index entries (2001) 0.12
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    Date
    30. 3.2002 18:56:44
    Source
    Indexer. 22(2001) no.3, S.119-122
  6. Hotho, A.; Bloehdorn, S.: Data Mining 2004 : Text classification by boosting weak learners based on terms and concepts (2004) 0.11
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    Content
    Vgl.: http://www.google.de/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CEAQFjAA&url=http%3A%2F%2Fciteseerx.ist.psu.edu%2Fviewdoc%2Fdownload%3Fdoi%3D10.1.1.91.4940%26rep%3Drep1%26type%3Dpdf&ei=dOXrUMeIDYHDtQahsIGACg&usg=AFQjCNHFWVh6gNPvnOrOS9R3rkrXCNVD-A&sig2=5I2F5evRfMnsttSgFF9g7Q&bvm=bv.1357316858,d.Yms.
    Date
    8. 1.2013 10:22:32
  7. Krebs, R.: ¬Die Rolle von Informationssystemen im Konzern : Verflechtung, Kooperation, Koordination (1993) 0.10
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    Pages
    S.29-56
    Source
    Technik und Information: Markt, Medien und Methoden. Deutscher Dokumentartag 1992, Technische Universität Berlin, 22.-25.9.1992. Hrsg.: W. Neubauer u. K.-H. Meier
  8. Franken, K.: Kann der subito.1-Lieferdienst den Leihverkehr in Teilen ablösen? (1999) 0.10
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    Date
    22. 1.2000 17:56:33
  9. Bonte, A.: Convenience-Dienste in Bibliotheken - ein Irrweg? : Eine Erwiderung auf Klaus Franken (2000) 0.10
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    Date
    22. 1.2000 17:56:23
  10. Boleda, G.; Evert, S.: Multiword expressions : a pain in the neck of lexical semantics (2009) 0.10
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    Date
    1. 3.2013 14:56:22
  11. Chakrabati, S.; Van den Berg, M.; Dom, B.: Focused crawling : a new approach in topic-specific Web resource discovery (1999) 0.10
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    Date
    1. 2.2001 9:35:56
    5. 8.2001 13:04:22
  12. KDD : techniques and applications (1998) 0.10
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    Date
    19. 6.1999 19:54:56
    Footnote
    A special issue of selected papers from the Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD'97), held Singapore, 22-23 Feb 1997
  13. Bourdon, F.: Funktionale Anforderungen an bibliographische Datensätze und ein internationales Nummernsystem für Normdaten : wie weit kann Normierung durch Technik unterstützt werden? (2001) 0.10
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    Date
    2.12.2001 15:11:56
    26.12.2011 12:30:22
  14. Fuhr, N.: Rankingexperimente mit gewichteter Indexierung (1986) 0.10
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    Date
    14. 6.2015 22:12:56
  15. Jaeger, L.: Wissenschaftler versus Wissenschaft (2020) 0.10
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    Date
    21. 1.2018 19:12:56
    2. 3.2020 14:08:22
  16. DeRaedt, L.: Logical settings for concept-learning (1997) 0.10
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    Date
    6. 3.1997 16:22:15
    22. 1.1999 18:56:45
  17. Piros, A.: Az ETO-jelzetek automatikus interpretálásának és elemzésének kérdései (2018) 0.10
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    Content
    Vgl. auch: New automatic interpreter for complex UDC numbers. Unter: <https%3A%2F%2Fudcc.org%2Ffiles%2FAttilaPiros_EC_36-37_2014-2015.pdf&usg=AOvVaw3kc9CwDDCWP7aArpfjrs5b>
    Date
    30.12.2022 18:56:18
  18. Houston, R.D.; Harmon, E.G.: Re-envisioning the information concept : systematic definitions (2002) 0.09
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    Date
    22. 2.2007 18:56:23
    22. 2.2007 19:22:13
  19. Fachsystematik Bremen nebst Schlüssel 1970 ff. (1970 ff) 0.09
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    Content
    1. Agrarwissenschaften 1981. - 3. Allgemeine Geographie 2.1972. - 3a. Allgemeine Naturwissenschaften 1.1973. - 4. Allgemeine Sprachwissenschaft, Allgemeine Literaturwissenschaft 2.1971. - 6. Allgemeines. 5.1983. - 7. Anglistik 3.1976. - 8. Astronomie, Geodäsie 4.1977. - 12. bio Biologie, bcp Biochemie-Biophysik, bot Botanik, zoo Zoologie 1981. - 13. Bremensien 3.1983. - 13a. Buch- und Bibliothekswesen 3.1975. - 14. Chemie 4.1977. - 14a. Elektrotechnik 1974. - 15 Ethnologie 2.1976. - 16,1. Geowissenschaften. Sachteil 3.1977. - 16,2. Geowissenschaften. Regionaler Teil 3.1977. - 17. Germanistik 6.1984. - 17a,1. Geschichte. Teilsystematik hil. - 17a,2. Geschichte. Teilsystematik his Neuere Geschichte. - 17a,3. Geschichte. Teilsystematik hit Neueste Geschichte. - 18. Humanbiologie 2.1983. - 19. Ingenieurwissenschaften 1974. - 20. siehe 14a. - 21. klassische Philologie 3.1977. - 22. Klinische Medizin 1975. - 23. Kunstgeschichte 2.1971. - 24. Kybernetik. 2.1975. - 25. Mathematik 3.1974. - 26. Medizin 1976. - 26a. Militärwissenschaft 1985. - 27. Musikwissenschaft 1978. - 27a. Noten 2.1974. - 28. Ozeanographie 3.1977. -29. Pädagogik 8.1985. - 30. Philosphie 3.1974. - 31. Physik 3.1974. - 33. Politik, Politische Wissenschaft, Sozialwissenschaft. Soziologie. Länderschlüssel. Register 1981. - 34. Psychologie 2.1972. - 35. Publizistik und Kommunikationswissenschaft 1985. - 36. Rechtswissenschaften 1986. - 37. Regionale Geograpgie 3.1975. - 37a. Religionswissenschaft 1970. - 38. Romanistik 3.1976. - 39. Skandinavistik 4.1985. - 40. Slavistik 1977. - 40a. Sonstige Sprachen und Literaturen 1973. - 43. Sport 4.1983. - 44. Theaterwissenschaft 1985. - 45. Theologie 2.1976. - 45a. Ur- und Frühgeschichte, Archäologie 1970. - 47. Volkskunde 1976. - 47a. Wirtschaftswissenschaften 1971 // Schlüssel: 1. Länderschlüssel 1971. - 2. Formenschlüssel (Kurzform) 1974. - 3. Personenschlüssel Literatur 5. Fassung 1968
  20. Raichle, M.E.: Bildliches Erfassen von kognitiven Prozessen (1994) 0.09
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    Date
    22. 7.2000 19:11:30
    Source
    Spektrum der Wissenschaft. 1994, Juni, S.56-63

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