Zhang, Y.; Li, X.; Fan, W.: User adoption of physician's replies in an online health community : an empirical study (2020)
0.01
0.010175217 = product of:
0.03052565 = sum of:
0.03052565 = weight(_text_:based in 4) [ClassicSimilarity], result of:
0.03052565 = score(doc=4,freq=2.0), product of:
0.15283063 = queryWeight, product of:
3.0129938 = idf(docFreq=5906, maxDocs=44218)
0.050723847 = queryNorm
0.19973516 = fieldWeight in 4, product of:
1.4142135 = tf(freq=2.0), with freq of:
2.0 = termFreq=2.0
3.0129938 = idf(docFreq=5906, maxDocs=44218)
0.046875 = fieldNorm(doc=4)
0.33333334 = coord(1/3)
- Abstract
- Online health question-and-answer consultation with physicians is becoming a common phenomenon. However, it is unclear how users identify the most satisfying reply. Based on the dual-process theory of knowledge adoption, we developed a conceptual model and empirical method to study which factors influence adoption of a reply. We extracted 6 variables for argument quality (Ease of understanding, Relevance, Completeness, Objectivity, Timeliness, Structure) and 4 for source credibility (Physician's online experience, Physician's offline expertise, Hospital location, Hospital level). The empirical results indicate that both central and peripheral routes affect user's adoption of a response. Physician's offline expertise negatively affects user's adoption decision, while physician's online experience positively affects it; this effect is positively moderated by user involvement.