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Babiak, U.: Effektive Suche im Internet : Suchstrategien, Methoden, Quellen (2001)
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Gilster, P.: Suchen und Finden im Internet (1995)
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Glöggler, M.: Suchmaschinen im Internet : Funktionsweisen, Ranking, Methoden, Top Positionen (2003)
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Suchen und Finden im Internet : oder: "Die Nadel im Heuhaufen" (2001)
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Glöggler, M.: Suchmaschinen im Internet : Funktionsweisen, Ranking, Methoden, Top Positionen (2006)
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Babiak, U.: Effektive Suche im Internet : Suchstrategien, Methoden, Quellen (1999)
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Babiak, U.: Effektive Suche im Internet : Suchstrategien, Methoden, Quellen (1997)
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Gilster, P.: Suchen und Finden im Internet (1997)
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Karzauninkat, S.: ¬Die Suchfibel : Wie findet man Informationen im Internet? (1998)
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Lamprecht, S.: Professionelle Recherche im Internet (1999)
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Stock, W.G.: Qualitätskriterien von Suchmaschinen : Checkliste für Retrievalsysteme (2000)
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- Source
- Password. 2000, H.5, S.22-31
- Theme
- Grundlagen u. Einführungen: Allgemeine Literatur
-
Otto, M.: Suchstrategien im Internet : Search engines, Themenkataloge, Besprechungsdienste (1997)
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- Theme
- Grundlagen u. Einführungen: Allgemeine Literatur
-
Lamprecht, S.: Professionelle Recherche im Internet (1997)
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- Theme
- Grundlagen u. Einführungen: Allgemeine Literatur
-
Bekavac, B.: Suchverfahren und Suchdienste des World Wide Web (1996)
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- Theme
- Grundlagen u. Einführungen: Allgemeine Literatur
-
Potempa, T.; Franke, P.; Osowski, W.; Schmidt, M.-E.: Informationen finden im Internet : Leitfaden für die gezielte Online-Recherche (1998)
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- Theme
- Grundlagen u. Einführungen: Allgemeine Literatur
-
Belew, R.K.: Finding out about : a cognitive perspective on search engine technology and the WWW (2001)
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- Theme
- Grundlagen u. Einführungen: Allgemeine Literatur
-
Li, L.; Shang, Y.; Zhang, W.: Improvement of HITS-based algorithms on Web documents
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- Content
- Vgl.: http%3A%2F%2Fdelab.csd.auth.gr%2F~dimitris%2Fcourses%2Fir_spring06%2Fpage_rank_computing%2Fp527-li.pdf. Vgl. auch: http://www2002.org/CDROM/refereed/643/.
-
Hannemann, M.: Online ins Schlaraffenland der Wissenschaft : Literatur-Recherche im Internet ist ein teures Unterfangen ohne Erfolgsgarantie - Doch wer systematisch sucht, gelangt zügig ans Ziel (1999)
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- Date
- 3. 5.1997 8:44:22
-
Alby, T.; Karzauninkat, S.: Suchmaschinenoptimierung : professionelles Website-Marketing für besseres Ranking ; [berücksichtigt Google Analytics] (2007)
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- Abstract
- Mit Suchmaschinenoptimierung. Professionelles Website-Marketing für besseres Ranking liefern Stefan Karzauninkat und Tom Alby einen sauberen Überblick über Grundlagen, Gründe, Maßnahmen und Zielsetzungen von suchmaschinenoptierten Websites. Essentielles Internet-Wissen auf dem aktuellen Stand. Karzauninkat und Alby widmen ihr Buch Entscheidern, Konzeptionern, Designern und Webmastern, die ihre Website, ob neu oder alt, im Gesamtzusammenhang des Internet sehen und verstehen wollen. Suchmaschinen sind und waren dabei schon immer ein wesentlicher Faktor, denn sie sind die Instanz, die eine Website und deren Informationen findet, wenn sie gesucht wird. Die Sucharbeit der Maschinen kann man ignorieren, behindern oder unterstützen -- wenn man weiß wie. Karzauninkat und Alby haben ihr Wissen praktisch erworben. Vor allem Karzauninkat kann zahlreiche Internetprojekt vorweisen, zu denen auch die bekannte und viel besuchte Suchmaschinen-Website www.suchfibel.de gehört. Ziel der beiden Autoren ist es, ein allgemeines Verständnis für die Such- und Gefundenwelt des Internet und dauerhafte und anhaltende Maßnahmen für die gefunden-werden-Bilanz sowie die Platzierung innerhalb der Liste der gefundenen Suchergebnisse zu vermitteln. Überzeugen, erklären und zeigen lautet die Devise: Am Anfang steht eine Einführung mit dem Titel "Wozu das Ganze". Argumentationsstoff und Fakten für den folgenden Aufwand. Darauf folgt die Website-Optimierung als Teil der Unternehmenskommunikation und dieses Kapitel zeigt auch einen Fokus der beiden: Verkaufen. Nun gut, welcher Zweck auch immer, die Mittel sind immer die gleichen. Als nächstes stellen sie Suchmaschinen und ihre Funktionsweise vor, bevor sie sich dann dem Kern ihres Buches widmen: die Optimierung zur Positionsverbesserung. Hier entschlüsseln sie die Bedeutung von Inhalt, erklären kurz die technischen Belange und zeigen wo es Probleme und Widerstände geben kann. Auch professionelle Dienstleister für die Website-Optimierung nehmen sie unter die Lupe. Zuletzt dann Suchmaschinenmarketing, laufende Maßnahmen zur Erfolgskontrolle und dann noch sechs kurze Fallbeispiele. Ebenso bieten sie ein Glossar und einen Anhang mit Server-Response-Codes, Agents und Meta-Tags sowie weiterführende Literatur und Weblinks. Übrigens steht den Druck-Käufern das gesamte Buch auch als eBook zur Verfügung! Suchmaschinenoptimierung ist ein guter, locker geschriebener und leicht zu lesender, vor allem aktueller Überblick mit einem Gespür für die Fragen und Bedürfnisse der Zielgruppe von Entscheider bis Webmaster. Wer Suchmaschinen-Verständnis ohne technische Überlastung sucht, liest hier zufrieden.
- Classification
- QP 650 Wirtschaftswissenschaften / Allgemeine Betriebswirtschaftslehre / Aufbauelemente des Unternehmens / Absatz / Werbung und Public Relations / Datenverarbeitung im Marketing
- RVK
- QP 650 Wirtschaftswissenschaften / Allgemeine Betriebswirtschaftslehre / Aufbauelemente des Unternehmens / Absatz / Werbung und Public Relations / Datenverarbeitung im Marketing
