Search (20 results, page 1 of 1)

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Abstract

Suchmaschinen stellen eine wichtige Möglichkeit dar, um neue Informationen oder Webseiten im Internet zu finden. Das Online-Marketing wurde dadurch verstärkt auf das Suchmaschinen-Marketing ausgerichtet, bei dem vor allem darauf geachtet wird, dass man in Suchmaschinen gut sichtbar ist. Bei der effizienten Planung von Marketing-Aktionen ist es deshalb wichtig, nicht nur profunde Kenntnisse über die Funktionsweise von Suchmaschinen zu haben, sondern auch das Suchverhalten von Suchmaschinennutzern zu untersuchen und die Ergebnisse geeignet umzusetzen. In diesem Beitrag wird auf die Erforschung des Suchverhaltens im Web und auf die Interaktion von Menschen mit Suchmaschinen ab 1997 eingegangen. In erster Linie werden verschiedene Erhebungsmethoden erklärt und Analysen vorgestellt. Es wird auch diskutiert, wie die Ergebnisse umgesetzt werden können, um die Auffindbarkeit von Webseiten zu verbessern.

Footnote

Diss. Karlsruhe, 2007: Untersuchung des Suchverhaltens im Web - Interaktion von Intemetnutzem mit Suchmaschinen, ISBN 3-8300-2725-7

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Abstract

Children are increasingly using the Web. Cognitive theory tells us that directory structures are especially suited for information retrieval by children; however, empirical results show that they prefer keyword searching. One of the reasons for these findings could be that the directory structures and terminology are created by grown-ups. Using a card-sorting method and an enveloping system, we simulated the structure of a directory. Our goal was to try to understand what browsable, hierarchical subject categories children create when suggested terms are supplied and they are free to add or delete terms. Twelve groups of four children each (fourth and fifth graders) participated in our exploratory study. The initial terminology presented to the children was based on names of categories used in popular directories, in the sections on Arts, Television, Music, Cinema, and Celebrities. The children were allowed to introduce additional cards and change the terms appearing on the 61 cards. Findings show that the different groups reached reasonable consensus; the majority of the category names used by existing directories were acceptable by them and only a small minority of the terms caused confusion. Our recommendation is to include children in the design process of directories, not only in designing the interface but also in designing the content structure as well.

Theme

Klassifikationssysteme im Online-Retrieval

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Abstract

In der vorgestellten Studie aus dem Bereich des interaktiven Information Retrieval wurde erstmals die Erwartungshaltung von Suchmaschinennutzern als mögliche Determinante der Benutzerzufriedenheit untersucht. Das experimentelle Untersuchungsdesign basiert auf einem betriebswirtschaftlichen Modell, das die Entstehung von Kundenzufriedenheit durch die Bestätigung bzw. Nicht-Bestätigung von Erwartungen erklärt. Ein zentrales Ergebnis dieser Studie ist, das bei der Messung von Benutzerzufriedenheit besonders auf den Messzeitpunkt zu achten ist. Des Weiteren konnte ein von der Systemgüte abhängiger Adaptionseffekt hinsichtlich der Relevanzbewertung der Benutzer nachgewiesen werden.

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Abstract

The project proposes and tests a comprehensive and systematic model of user evaluation of Web search engines. The project contains two parts. Part I describes the background and the model including a set of criteria and measures, and a method for implementation. It includes a literature review for two periods. The early period (1995-1996) portrays the settings for developing the model and the later period (1997-2000) places two applications of the model among contemporary evaluation work. Part II presents one of the applications that investigated the evaluation of four major search engines by 36 undergraduates from three academic disciplines. It reports results from statistical analyses of quantitative data for the entire sample and among disciplines, and content analysis of verbal data containing users' reasons for satisfaction. The proposed model aims to provide systematic feedback to engine developers or service providers for system improvement and to generate useful insight for system design and tool choice. The model can be applied to evaluating other compatible information retrieval systems or information retrieval (IR) techniques. It intends to contribute to developing a theory of relevance that goes beyond topicality to include value and usefulness for designing user-oriented information retrieval systems.

Footnote

Teil II im selben Heft

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Abstract

This is the first part of a two-part article that reviews 25 years of published research findings on end-user searching in online information retrieval (IR) systems. In Part 1 (Markey, 2007), the author seeks to answer the following questions: What characterizes the queries that end users submit to online IR systems? What search features do people use? What features would enable them to improve on the retrievals they have in hand? What features are hardly ever used? What do end users do in response to the system's retrievals? Are end users satisfied with their online searches? Summarizing searches of online IR systems by the search features people use everyday makes information retrieval appear to be a very simplistic one-stop event. In Part 2, the author examines current models of the information retrieval process, demonstrating that information retrieval is much more complex and involves changes in cognition, feelings, and/or events during the information seeking process. She poses a host of new research questions that will further our understanding about end-user searching of online IR systems.

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Date

24. 1.2004 18:27:22

Footnote

Teil I im selben Heft

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Abstract

This is the second part of a two-part article that examines 25 years of published research findings on end-user searching of online information retrieval (IR) systems. In Part 1, it was learned that people enter a few short search statements into online IR systems. Their searches do not resemble the systematic approach of expert searchers who use the full range of IR-system functionality. Part 2 picks up the discussion of research findings about end-user searching in the context of current information retrieval models. These models demonstrate that information retrieval is a complex event, involving changes in cognition, feelings, and/or events during the information seeking process. The author challenges IR researchers to design new studies of end-user searching, collecting data not only on system-feature use, but on multiple search sessions and controlling for variables such as domain knowledge expertise and expert system knowledge. Because future IR systems designers are likely to improve the functionality of online IR systems in response to answers to the new research questions posed here, the author concludes with advice to these designers about retaining the simplicity of online IR system interfaces.

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Date

2. 6.2005 10:34:22

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Abstract

Bilal, in this third part of her Yahooligans! study looks at children's performance with self-generated search tasks, as compared to previously assigned search tasks looking for differences in success, cognitive behavior, physical behavior, and task preference. Lotus ScreenCam was used to record interactions and post search interviews to record impressions. The subjects, the same 22 seventh grade children in the previous studies, generated topics of interest that were mediated with the researcher into more specific topics where necessary. Fifteen usable sessions form the basis of the study. Eleven children were successful in finding information, a rate of 73% compared to 69% in assigned research questions, and 50% in assigned fact-finding questions. Eighty-seven percent began using one or two keyword searches. Spelling was a problem. Successful children made fewer keyword searches and the number of search moves averaged 5.5 as compared to 2.4 on the research oriented task and 3.49 on the factual. Backtracking and looping were common. The self-generated task was preferred by 47% of the subjects.

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Abstract

The Web and especially major Web search engines are essential tools in the quest to locate online information for many people. This paper reports results from research that examines characteristics and changes in Web searching from nine studies of five Web search engines based in the US and Europe. We compare interactions occurring between users and Web search engines from the perspectives of session length, query length, query complexity, and content viewed among the Web search engines. The results of our research shows (1) users are viewing fewer result pages, (2) searchers on US-based Web search engines use more query operators than searchers on European-based search engines, (3) there are statistically significant differences in the use of Boolean operators and result pages viewed, and (4) one cannot necessary apply results from studies of one particular Web search engine to another Web search engine. The wide spread use of Web search engines, employment of simple queries, and decreased viewing of result pages may have resulted from algorithmic enhancements by Web search engine companies. We discuss the implications of the findings for the development of Web search engines and design of online content.

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Abstract

A user's single session with a Web search engine or information retrieval (IR) system may consist of seeking information on single or multiple topics, and switch between tasks or multitasking information behavior. Most Web search sessions consist of two queries of approximately two words. However, some Web search sessions consist of three or more queries. We present findings from two studies. First, a study of two-query search sessions on the AltaVista Web search engine, and second, a study of three or more query search sessions on the AltaVista Web search engine. We examine the degree of multitasking search and information task switching during these two sets of AltaVista Web search sessions. A sample of two-query and three or more query sessions were filtered from AltaVista transaction logs from 2002 and qualitatively analyzed. Sessions ranged in duration from less than a minute to a few hours. Findings include: (1) 81% of two-query sessions included multiple topics, (2) 91.3% of three or more query sessions included multiple topics, (3) there are a broad variety of topics in multitasking search sessions, and (4) three or more query sessions sometimes contained frequent topic changes. Multitasking is found to be a growing element in Web searching. This paper proposes an approach to interactive information retrieval (IR) contextually within a multitasking framework. The implications of our findings for Web design and further research are discussed.

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Abstract

The aim of the work described in this paper is to evaluate the influencing effects of query-biased summaries in web searching. For this purpose, a summarisation system has been developed, and a summary tailored to the user's query is generated automatically for each document retrieved. The system aims to provide both a better means of assessing document relevance than titles or abstracts typical of many web search result lists. Through visiting each result page at retrieval-time, the system provides the user with an idea of the current page content and thus deals with the dynamic nature of the web. To examine the effectiveness of this approach, a task-oriented, comparative evaluation between four different web retrieval systems was performed; two that use query-biased summarisation, and two that use the standard ranked titles/abstracts approach. The results from the evaluation indicate that query-biased summarisation techniques appear to be more useful and effective in helping users gauge document relevance than the traditional ranked titles/abstracts approach. The same methodology was used to compare the effectiveness of two of the web's major search engines; AltaVista and Google.

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Date

26. 1.2014 18:48:22

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Abstract

Major Web search engines, such as AItaVista, are essential tools in the quest to locate online information. This article reports research that used transaction log analysis to examine the characteristics and changes in AItaVista Web searching that occurred from 1998 to 2002. The research questions we examined are (1) What are the changes in AItaVista Web searching from 1998 to 2002? (2) What are the current characteristics of AItaVista searching, including the duration and frequency of search sessions? (3) What changes in the information needs of AItaVista users occurred between 1998 and 2002? The results of our research show (1) a move toward more interactivity with increases in session and query length, (2) with 70% of session durations at 5 minutes or less, the frequency of interaction is increasing, but it is happening very quickly, and (3) a broadening range of Web searchers' information needs, with the most frequent terms accounting for less than 1% of total term usage. We discuss the implications of these findings for the development of Web search engines.

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Abstract

This paper reports on a transaction log analysis of the type and topic of search queries entered into the search engine Google (Australia). Two aspects, in particular, set this apart from previous studies: the sampling and analysis take account of the distribution of search queries, and lifestyle information of the searcher was matched with each search query. A surprising finding was that there was no observed statistically significant difference in search type or topics for different segments of the online population. It was found that queries about popular culture and Ecommerce accounted for almost half of all search engine queries and that half of the queries were entered with a particular Website in mind. The findings of this study also suggest that the Internet search engine is not only an interface to information or a shortcut to Websites, it is equally a site of leisure. This study has implications for the design and evaluation of search engines as well as our understanding of search engine use.

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Abstract

This article reports the results of a study of the role of individual differences in Internet searching. The dimensions of individual differences forming the focus of the research consisted of: cognitive styles; levels of prior experience; Internet perceptions; study approaches; age; and gender. Sixty-nine Masters students searched for information on a prescribed topic using the AItaVista search engine. Results were assessed using simple binary relevance judgements. Factor analysis and multiple regression revealed interesting differences, retrieval effectiveness being linked to: male gender; low cognitive complexity; an imager (as opposed to verbalizer) cognitive style; and a number of Internet perceptions and study approaches grouped here as indicating low self-efficacy. The implications of these findings for system development and for future research are discussed.

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Abstract

Reports on research into the information-seeking habits of primary schoolchildren conducted under operational conditions. Three workstations with Internet access were installed in a grade-six classroom in suburban Montreal. After a short introductory training session for the entire group followed by short individual sessions for each student, 53 students, working in small groups, used these workstations over a six-week period to seek information on the Web of relevance to a class project assigned by their teacher. The project dealt with the Winter Olympic Games (recently completed at that time). The student objective was to locate relevant information for a poster and an oral presentation on one of the sports represented at the Games. All screen activity was directly captured on videotape and group conversations at the workstation were audiotaped. Demographic and computer literacy information was gathered in a questionnaire. This paper presents a map of the information-seeking landscape based upon an analysis of the descriptive statistics gathered from the Web searches. It reveals that the novice users favored browsing over analytic search strategies, although they did show some sophistication in the construction of the latter. Online help was ignored. The children demonstrated a very high level of interactivity with the interface at the expense of thinking, planning and evaluating. This is a preliminary analysis of data which will subsequently be expanded by the inclusion of qualitative data

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Abstract

Web search engines act as gatekeepers when people search for information online. Research has shown that search engine users seem to trust the search engines' ranking uncritically and mostly select top-ranked results. This study further examines search engine users' selection behavior. Drawing from the credibility and information research literature, we test whether the presence or absence of certain credibility cues influences the selection probability of search engine results. In an observational study, participants (N?=?247) completed two information research tasks on preset search engine results pages, on which three credibility cues (source reputation, message neutrality, and social recommendations) as well as the search result ranking were systematically varied. The results of our study confirm the significance of the ranking. Of the three credibility cues, only reputation had an additional effect on selection probabilities. Personal characteristics (prior knowledge about the researched issues, search engine usage patterns, etc.) did not influence the preference for search results linked with certain credibility cues. These findings are discussed in light of situational and contextual characteristics (e.g., involvement, low-cost scenarios).

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Abstract

The performance and capabilities of Web search engines is an important and significant area of research. Millions of people world wide use Web search engines very day. This paper reports the results of a major study examining the overlap among results retrieved by multiple Web search engines for a large set of more than 10,000 queries. Previous smaller studies have discussed a lack of overlap in results returned by Web search engines for the same queries. The goal of the current study was to conduct a large-scale study to measure the overlap of search results on the first result page (both non-sponsored and sponsored) across the four most popular Web search engines, at specific points in time using a large number of queries. The Web search engines included in the study were MSN Search, Google, Yahoo! and Ask Jeeves. Our study then compares these results with the first page results retrieved for the same queries by the metasearch engine Dogpile.com. Two sets of randomly selected user-entered queries, one set was 10,316 queries and the other 12,570 queries, from Infospace's Dogpile.com search engine (the first set was from Dogpile, the second was from across the Infospace Network of search properties were submitted to the four single Web search engines). Findings show that the percent of total results unique to only one of the four Web search engines was 84.9%, shared by two of the three Web search engines was 11.4%, shared by three of the Web search engines was 2.6%, and shared by all four Web search engines was 1.1%. This small degree of overlap shows the significant difference in the way major Web search engines retrieve and rank results in response to given queries. Results point to the value of metasearch engines in Web retrieval to overcome the biases of individual search engines.