Search (33 results, page 1 of 2)

  • × author_ss:"Spink, A."
  1. Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009) 0.05
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    Abstract
    In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.
    Date
    22. 3.2009 17:49:11
  2. Tjondronegoro, D.; Spink, A.: Web search engine multimedia functionality (2008) 0.03
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    Abstract
    Web search engines are beginning to offer access to multimedia searching, including audio, video and image searching. In this paper we report findings from a study examining the state of multimedia search functionality on major general and specialized Web search engines. We investigated 102 Web search engines to examine: (1) how many Web search engines offer multimedia searching, (2) the type of multimedia search functionality and methods offered, such as "query by example", and (3) the supports for personalization or customization which are accessible as advanced search. Findings include: (1) few major Web search engines offer multimedia searching and (2) multimedia Web search functionality is generally limited. Our findings show that despite the increasing level of interest in multimedia Web search, those few Web search engines offering multimedia Web search, provide limited multimedia search functionality. Keywords are still the only means of multimedia retrieval, while other methods such as "query by example" are offered by less than 1% of Web search engines examined.
  3. Jansen, B.J.; Spink, A.: How are we searching the World Wide Web? : A comparison of nine search engine transaction logs (2006) 0.03
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    Abstract
    The Web and especially major Web search engines are essential tools in the quest to locate online information for many people. This paper reports results from research that examines characteristics and changes in Web searching from nine studies of five Web search engines based in the US and Europe. We compare interactions occurring between users and Web search engines from the perspectives of session length, query length, query complexity, and content viewed among the Web search engines. The results of our research shows (1) users are viewing fewer result pages, (2) searchers on US-based Web search engines use more query operators than searchers on European-based search engines, (3) there are statistically significant differences in the use of Boolean operators and result pages viewed, and (4) one cannot necessary apply results from studies of one particular Web search engine to another Web search engine. The wide spread use of Web search engines, employment of simple queries, and decreased viewing of result pages may have resulted from algorithmic enhancements by Web search engine companies. We discuss the implications of the findings for the development of Web search engines and design of online content.
  4. Spink, A.; Jansen, B.J.; Pedersen , J.: Searching for people on Web search engines (2004) 0.03
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    Abstract
    The Web is a communication and information technology that is often used for the distribution and retrieval of personal information. Many people and organizations mount Web sites containing large amounts of information on individuals, particularly about celebrities. However, limited studies have examined how people search for information on other people, using personal names, via Web search engines. Explores the nature of personal name searching on Web search engines. The specific research questions addressed in the study are: "Do personal names form a major part of queries to Web search engines?"; "What are the characteristics of personal name Web searching?"; and "How effective is personal name Web searching?". Random samples of queries from two Web search engines were analyzed. The findings show that: personal name searching is a common but not a major part of Web searching with few people seeking information on celebrities via Web search engines; few personal name queries include double quotations or additional identifying terms; and name searches on Alta Vista included more advanced search features relative to those on AlltheWeb.com. Discusses the implications of the findings for Web searching and search engines, and further research.
  5. Spink, A.; Danby, S.; Mallan, K.; Butler, C.: Exploring young children's web searching and technoliteracy (2010) 0.03
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    Abstract
    Purpose - This paper aims to report findings from an exploratory study investigating the web interactions and technoliteracy of children in the early childhood years. Previous research has studied aspects of older children's technoliteracy and web searching; however, few studies have analyzed web search data from children younger than six years of age. Design/methodology/approach - The study explored the Google web searching and technoliteracy of young children who are enrolled in a "preparatory classroom" or kindergarten (the year before young children begin compulsory schooling in Queensland, Australia). Young children were video- and audio-taped while conducting Google web searches in the classroom. The data were qualitatively analysed to understand the young children's web search behaviour. Findings - The findings show that young children engage in complex web searches, including keyword searching and browsing, query formulation and reformulation, relevance judgments, successive searches, information multitasking and collaborative behaviours. The study results provide significant initial insights into young children's web searching and technoliteracy. Practical implications - The use of web search engines by young children is an important research area with implications for educators and web technologies developers. Originality/value - This is the first study of young children's interaction with a web search engine.
  6. Spink, A.; Cole, C.: ¬A multitasking framework for cognitive information retrieval (2005) 0.03
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    Abstract
    Information retrieval (IR) research has developed considerably since the 1950's to include consideration of more cognitive, interactive and iterative processes during the interaction between humans and IR or Web systems (Ingwersen, 1992, 1996). Interactive search sessions by humans with IR systems have been depicted as interactive IR models (Saracevic, 1997). Human-IR system interaction is also modeled as taking place within the context of broader human information behavior (HIB) processes (Spink et al., 2002). Research into the human or cognitive (user modeling) aspects of IR is a growing body of research on user interactivity, task performance and measures for observing user interactivity. The task context and situational characteristics of users' searches and evaluation have also been identified as key elements in a user's interaction with an IR system (Cool and Spink, 2002; Vakkari, 2003). Major theorized interactive IR models have been proposed relating to the single search episode, including Ingwersen's (1992,1996) Cognitive Model of IR Interaction, Belkin et al.'s (1995) Episodic Interaction Model, and Saracevic's (1996,1997) Stratified Model of IR Interaction. In this chapter we examine Saracevic's Stratified Model of IR Interaction and extend the model within the framework of cognitive IR (CIR) to depict CIR as a multitasking process. This chapter provides a new direction for CIR research by conceptualizing IR with a multitasking context. The next section of the chapter defines the concept of multitasking in the cognitive sciences and Section 3 discusses the emerging understanding of multitasking information behavior. In Section 4, cognitive IR is depicted within a multitasking framework using Saracevic's (1996, 1997) Stratified Model of IR Interaction. In Section 5, we link information searching and seeking models together, via Saracevic's Stratified Model of IR Interaction, but starting with a unitask model of HIB. We begin to model multitasking in cognitive IR in Section 6. In Sections 7 and 8, we increase the complexity of our developing multitasking model of cognitive IR by adding coordinating mechanisms, including feedback loops. Finally, in Section 9, we conclude the chapter and indicate future directions for further research.
    Date
    19. 1.2007 12:55:22
  7. Ozmutlu, S.; Spink, A.; Ozmutlu, H.C.: ¬A day in the life of Web searching : an exploratory study (2004) 0.03
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    Abstract
    Understanding Web searching behavior is important in developing more successful and cost-efficient Web search engines. We provide results from a comparative time-based Web study of US-based Excite and Norwegian-based Fast Web search logs, exploring variations in user searching related to changes in time of the day. Findings suggest: (1) fluctuations in Web user behavior over the day, (2) user investigations of query results are much longer, and submission of queries and number of users are much higher in the mornings, and (3) some query characteristics, including terms per query and query reformulation, remain steady throughout the day. Implications and further research are discussed.
  8. Ozmutlu, S.; Spink, A.; Ozmutlu, H.C.: Multimedia Web searching trends : 1997-2001 (2003) 0.03
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    Abstract
    Multimedia is proliferating on Web sites, as the Web continues to enhance the integration of multimedia and textual information. In this paper we examine trends in multimedia Web searching by Excite users from 1997 to 2001. Results from an analysis of 1,025,910 Excite queries from 2001 are compared to similar Excite datasets from 1997 to 1999. Findings include: (1) queries per multimedia session have decreased since 1997 as a proportion of general queries due to the introduction of multimedia buttons near the query box, (2) multimedia queries identified are longer than non-multimedia queries, and (3) audio queries are more prevalent than image or video queries in identified multimedia queries. Overall, we see multimedia Web searching undergoing major changes as Web content and searching evolves.
  9. Spink, A.: Web search : emerging patterns (2004) 0.03
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    Abstract
    This article examines the public searching of the Web and provides an overview of recent research exploring what we know about how people search the Web. The article reports selected findings from studies conducted from 1997 to 2002 using large-scale Web user data provided by commercial Web companies, including Excite, Ask Jeeves, and AlltheWeb.com. We examined what topics people search for on the Web; how people search the Web using keywords in queries during search sessions; and the different types of searches conducted for multimedia, medical, e-commerce, sex, etc., information. Key findings include changes and differences in search topics over time, including a shift from entertainment to e-commerce searching by largely North American users. Findings show little change in current patterns of Web searching by many users from short queries and sessions. Alternatively, we see more complex searching behaviors by some users, including successive and multitasking searches.
  10. Jansen, B.J.; Spink, A.: ¬An analysis of Web searching by European Allthe Web.com users (2005) 0.03
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    Abstract
    The Web has become a worldwide source of information and a mainstream business tool. It is changing the way people conduct the daily business of their lives. As these changes are occurring, we need to understand what Web searching trends are emerging within the various global regions. What are the regional differences and trends in Web searching, if any? What is the effectiveness of Web search engines as providers of information? As part of a body of research studying these questions, we have analyzed two data sets collected from queries by mainly European users submitted to AlltheWeb.com on 6 February 2001 and 28 May 2002. AlltheWeb.com is a major and highly rated European search engine. Each data set contains approximately a million queries submitted by over 200,000 users and spans a 24-h period. This longitudinal benchmark study shows that European Web searching is evolving in certain directions. There was some decline in query length, with extremely simple queries. European search topics are broadening, with a notable percentage decline in sexual and pornographic searching. The majority of Web searchers view fewer than five Web documents, spending only seconds on a Web document. Approximately 50% of the Web documents viewed by these European users were topically relevant. We discuss the implications for Web information systems and information content providers.
  11. Spink, A.; Wolfram, D.; Jansen, B.J.; Saracevic, T.: Searching the Web : the public and their queries (2001) 0.03
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    Abstract
    In previous articles, we reported the state of Web searching in 1997 (Jansen, Spink, & Saracevic, 2000) and in 1999 (Spink, Wolfram, Jansen, & Saracevic, 2001). Such snapshot studies and statistics on Web use appear regularly (OCLC, 1999), but provide little information about Web searching trends. In this article, we compare and contrast results from our two previous studies of Excite queries' data sets, each containing over 1 million queries submitted by over 200,000 Excite users collected on 16 September 1997 and 20 December 1999. We examine how public Web searching changing during that 2-year time period. As Table 1 shows, the overall structure of Web queries in some areas did not change, while in others we see change from 1997 to 1999. Our comparison shows how Web searching changed incrementally and also dramatically. We see some moves toward greater simplicity, including shorter queries (i.e., fewer terms) and shorter sessions (i.e., fewer queries per user), with little modification (addition or deletion) of terms in subsequent queries. The trend toward shorter queries suggests that Web information content should target specific terms in order to reach Web users. Another trend was to view fewer pages of results per query. Most Excite users examined only one page of results per query, since an Excite results page contains ten ranked Web sites. Were users satisfied with the results and did not need to view more pages? It appears that the public continues to have a low tolerance of wading through retrieved sites. This decline in interactivity levels is a disturbing finding for the future of Web searching. Queries that included Boolean operators were in the minority, but the percentage increased between the two time periods. Most Boolean use involved the AND operator with many mistakes. The use of relevance feedback almost doubled from 1997 to 1999, but overall use was still small. An unusually large number of terms were used with low frequency, such as personal names, spelling errors, non-English words, and Web-specific terms, such as URLs. Web query vocabulary contains more words than found in large English texts in general. The public language of Web queries has its own and unique characteristics. How did Web searching topics change from 1997 to 1999? We classified a random sample of 2,414 queries from 1997 and 2,539 queries from 1999 into 11 categories (Table 2). From 1997 to 1999, Web searching shifted from entertainment, recreation and sex, and pornography, preferences to e-commerce-related topics under commerce, travel, employment, and economy. This shift coincided with changes in information distribution on the publicly indexed Web.
  12. Spink, A.; Gunar, O.: E-Commerce Web queries : Excite and AskJeeves study (2001) 0.02
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  13. Tjondronegoro, D.; Spink, A.; Jansen, B.J.: ¬A study and comparison of multimedia Web searching : 1997-2006 (2009) 0.02
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    Abstract
    Searching for multimedia is an important activity for users of Web search engines. Studying user's interactions with Web search engine multimedia buttons, including image, audio, and video, is important for the development of multimedia Web search systems. This article provides results from a Weblog analysis study of multimedia Web searching by Dogpile users in 2006. The study analyzes the (a) duration, size, and structure of Web search queries and sessions; (b) user demographics; (c) most popular multimedia Web searching terms; and (d) use of advanced Web search techniques including Boolean and natural language. The current study findings are compared with results from previous multimedia Web searching studies. The key findings are: (a) Since 1997, image search consistently is the dominant media type searched followed by audio and video; (b) multimedia search duration is still short (>50% of searching episodes are <1 min), using few search terms; (c) many multimedia searches are for information about people, especially in audio search; and (d) multimedia search has begun to shift from entertainment to other categories such as medical, sports, and technology (based on the most repeated terms). Implications for design of Web multimedia search engines are discussed.
  14. Spink, A.; Jansen, B.J.; Blakely, C.; Koshman, S.: ¬A study of results overlap and uniqueness among major Web search engines (2006) 0.02
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    Abstract
    The performance and capabilities of Web search engines is an important and significant area of research. Millions of people world wide use Web search engines very day. This paper reports the results of a major study examining the overlap among results retrieved by multiple Web search engines for a large set of more than 10,000 queries. Previous smaller studies have discussed a lack of overlap in results returned by Web search engines for the same queries. The goal of the current study was to conduct a large-scale study to measure the overlap of search results on the first result page (both non-sponsored and sponsored) across the four most popular Web search engines, at specific points in time using a large number of queries. The Web search engines included in the study were MSN Search, Google, Yahoo! and Ask Jeeves. Our study then compares these results with the first page results retrieved for the same queries by the metasearch engine Dogpile.com. Two sets of randomly selected user-entered queries, one set was 10,316 queries and the other 12,570 queries, from Infospace's Dogpile.com search engine (the first set was from Dogpile, the second was from across the Infospace Network of search properties were submitted to the four single Web search engines). Findings show that the percent of total results unique to only one of the four Web search engines was 84.9%, shared by two of the three Web search engines was 11.4%, shared by three of the Web search engines was 2.6%, and shared by all four Web search engines was 1.1%. This small degree of overlap shows the significant difference in the way major Web search engines retrieve and rank results in response to given queries. Results point to the value of metasearch engines in Web retrieval to overcome the biases of individual search engines.
  15. Jansen, B.J.; Spink, A.; Pedersen, J.: ¬A temporal comparison of AItaVista Web searching (2005) 0.02
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    Abstract
    Major Web search engines, such as AItaVista, are essential tools in the quest to locate online information. This article reports research that used transaction log analysis to examine the characteristics and changes in AItaVista Web searching that occurred from 1998 to 2002. The research questions we examined are (1) What are the changes in AItaVista Web searching from 1998 to 2002? (2) What are the current characteristics of AItaVista searching, including the duration and frequency of search sessions? (3) What changes in the information needs of AItaVista users occurred between 1998 and 2002? The results of our research show (1) a move toward more interactivity with increases in session and query length, (2) with 70% of session durations at 5 minutes or less, the frequency of interaction is increasing, but it is happening very quickly, and (3) a broadening range of Web searchers' information needs, with the most frequent terms accounting for less than 1% of total term usage. We discuss the implications of these findings for the development of Web search engines.
  16. Spink, A.; Ozmutlu, H.C.; Ozmutlu, S.: Multitasking information seeking and searching processes (2002) 0.02
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    Abstract
    Recent studies show that humans engage in multitasking behaviors as they seek and search information retrieval (IR) systems for information on more than one topic at the same time. For example, a Web search session by a single user may consist of searching on single topics or multitasking. Findings are presented from four separate studies of the prevalence of multitasking information seeking and searching by Web, IR system, and library users. Incidence of multitasking identified in the four different studies included: (1) users of the Excite Web search engine who completed a survey form, (2) Excite Web search engine users filtered from an Excite transaction log from 20 December 1999, (3) mediated on-line databases searches, and (4) academic library users. Findings include: (1) multitasking information seeking and searching is a common human behavior, (2) users may conduct information seeking and searching on related or unrelated topics, (3) Web or IR multitasking search sessions are longer than single topic sessions, (4) mean number of topics per Web search ranged of 1 to more than 10 topics with a mean of 2.11 topic changes per search session, and (4) many Web search topic changes were from hobbies to shopping and vice versa. A more complex model of human seeking and searching levels that incorporates multitasking information behaviors is presented, and a theoretical framework for human information coordinating behavior (HICB) is proposed. Multitasking information seeking and searching is developing as major research area that draws together IR and information seeking studies toward a focus on IR within the context of human information behavior. Implications for models of information seeking and searching, IR/Web systems design, and further research are discussed.
  17. Jansen, B.J.; Spink, A.; Koshman, S.: Web searcher interaction with the Dogpile.com metasearch engine (2007) 0.02
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    Abstract
    Metasearch engines are an intuitive method for improving the performance of Web search by increasing coverage, returning large numbers of results with a focus on relevance, and presenting alternative views of information needs. However, the use of metasearch engines in an operational environment is not well understood. In this study, we investigate the usage of Dogpile.com, a major Web metasearch engine, with the aim of discovering how Web searchers interact with metasearch engines. We report results examining 2,465,145 interactions from 534,507 users of Dogpile.com on May 6, 2005 and compare these results with findings from other Web searching studies. We collect data on geographical location of searchers, use of system feedback, content selection, sessions, queries, and term usage. Findings show that Dogpile.com searchers are mainly from the USA (84% of searchers), use about 3 terms per query (mean = 2.85), implement system feedback moderately (8.4% of users), and generally (56% of users) spend less than one minute interacting with the Web search engine. Overall, metasearchers seem to have higher degrees of interaction than searchers on non-metasearch engines, but their sessions are for a shorter period of time. These aspects of metasearching may be what define the differences from other forms of Web searching. We discuss the implications of our findings in relation to metasearch for Web searchers, search engines, and content providers.
  18. Spink, A.; Park, M.; Jansen, B.J.; Pedersen, J.: Elicitation and use of relevance feedback information (2006) 0.02
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    Abstract
    A user's single session with a Web search engine or information retrieval (IR) system may consist of seeking information on single or multiple topics, and switch between tasks or multitasking information behavior. Most Web search sessions consist of two queries of approximately two words. However, some Web search sessions consist of three or more queries. We present findings from two studies. First, a study of two-query search sessions on the AltaVista Web search engine, and second, a study of three or more query search sessions on the AltaVista Web search engine. We examine the degree of multitasking search and information task switching during these two sets of AltaVista Web search sessions. A sample of two-query and three or more query sessions were filtered from AltaVista transaction logs from 2002 and qualitatively analyzed. Sessions ranged in duration from less than a minute to a few hours. Findings include: (1) 81% of two-query sessions included multiple topics, (2) 91.3% of three or more query sessions included multiple topics, (3) there are a broad variety of topics in multitasking search sessions, and (4) three or more query sessions sometimes contained frequent topic changes. Multitasking is found to be a growing element in Web searching. This paper proposes an approach to interactive information retrieval (IR) contextually within a multitasking framework. The implications of our findings for Web design and further research are discussed.
  19. Spink, A.; Du, J.T.: Toward a Web search model : integrating multitasking, cognitive coordination, and cognitive shifts (2011) 0.02
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    Abstract
    Limited research has investigated the role of multitasking, cognitive coordination, and cognitive shifts during web search. Understanding these three behaviors is crucial to web search model development. This study aims to explore characteristics of multitasking behavior, types of cognitive shifts, and levels of cognitive coordination as well as the relationship between them during web search. Data collection included pre- and postquestionnaires, think-aloud protocols, web search logs, observations, and interviews with 42 graduate students who conducted 315 web search sessions with 221 information problems. Results show that web search is a dynamic interaction including the ordering of multiple information problems and the generation of evolving information problems, including task switching, multitasking, explicit task and implicit mental coordination, and cognitive shifting. Findings show that explicit task-level coordination is closely linked to multitasking, and implicit cognitive-level coordination is related to the task-coordination process; including information problem development and task switching. Coordination mechanisms directly result in cognitive state shifts including strategy, evaluation, and view states that affect users' holistic shifts in information problem understanding and knowledge contribution. A web search model integrating multitasking, cognitive coordination, and cognitive shifts (MCC model) is presented. Implications and further research also are discussed.
  20. Jansen, B.J.; Booth, D.L.; Spink, A.: Determining the informational, navigational, and transactional intent of Web queries (2008) 0.02
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    Abstract
    In this paper, we define and present a comprehensive classification of user intent for Web searching. The classification consists of three hierarchical levels of informational, navigational, and transactional intent. After deriving attributes of each, we then developed a software application that automatically classified queries using a Web search engine log of over a million and a half queries submitted by several hundred thousand users. Our findings show that more than 80% of Web queries are informational in nature, with about 10% each being navigational and transactional. In order to validate the accuracy of our algorithm, we manually coded 400 queries and compared the results from this manual classification to the results determined by the automated method. This comparison showed that the automatic classification has an accuracy of 74%. Of the remaining 25% of the queries, the user intent is vague or multi-faceted, pointing to the need for probabilistic classification. We discuss how search engines can use knowledge of user intent to provide more targeted and relevant results in Web searching.