Search (14 results, page 1 of 1)

  • × author_ss:"Zhang, Y."
  1. Zhang, Y.; Jansen, B.J.; Spink, A.: Identification of factors predicting clickthrough in Web searching using neural network analysis (2009) 0.05
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    Abstract
    In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.
    Date
    22. 3.2009 17:49:11
  2. Zhang, Y.; Liu, J.; Song, S.: ¬The design and evaluation of a nudge-based interface to facilitate consumers' evaluation of online health information credibility (2023) 0.03
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    Abstract
    Evaluating the quality of online health information (OHI) is a major challenge facing consumers. We designed PageGraph, an interface that displays quality indicators and associated values for a webpage, based on credibility evaluation models, the nudge theory, and existing empirical research concerning professionals' and consumers' evaluation of OHI quality. A qualitative evaluation of the interface with 16 participants revealed that PageGraph rendered the information and presentation nudges as intended. It provided the participants with easier access to quality indicators, encouraged fresh angles to assess information credibility, provided an evaluation framework, and encouraged validation of initial judgments. We then conducted a quantitative evaluation of the interface involving 60 participants using a between-subject experimental design. The control group used a regular web browser and evaluated the credibility of 12 preselected webpages, whereas the experimental group evaluated the same webpages with the assistance of PageGraph. PageGraph did not significantly influence participants' evaluation results. The results may be attributed to the insufficiency of the saliency and structure of the nudges implemented and the webpage stimuli's lack of sensitivity to the intervention. Future directions for applying nudges to support OHI evaluation were discussed.
    Date
    22. 6.2023 18:18:34
  3. Zhang, Y.: ¬The effect of open access on citation impact : a comparison study based on Web citation analysis (2006) 0.02
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    Abstract
    The academic impact advantage of Open Access (OA) is a prominent topic of debate in the library and publishing communities. Web citations have been proposed as comparable to, even replacements for, bibliographic citations in assessing the academic impact of journals. In our study, we compare Web citations to articles in an OA journal, the Journal of Computer-Mediated Communication (JCMC), and a traditional access journal, New Media & Society (NMS), in the communication discipline. Web citation counts for JCMC are significantly higher than those for NMS. Furthermore, JCMC receives significantly higher Web citations from the formal scholarly publications posted on the Web than NMS does. The types of Web citations for journal articles were also examined. In the Web context, the impact of a journal can be assessed using more than one type of source: citations from scholarly articles, teaching materials and non-authoritative documents. The OA journal has higher percentages of citations from the third type, which suggests that, in addition to the research community, the impact advantage of open access is also detectable among ordinary users participating in Web-based academic communication. Moreover, our study also proves that the OA journal has impact advantage in developing countries. Compared with NMS, JCMC has more Web citations from developing countries.
  4. Zhang, Y.: ¬The influence of mental models on undergraduate students' searching behavior on the Web (2008) 0.02
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    Abstract
    This article explores the effects of undergraduate students' mental models of the Web on their online searching behavior. Forty-four undergraduate students, mainly freshmen and sophomores, participated in the study. Subjects' mental models of the Web were treated as equally good styles and operationalized as drawings of their perceptions about the Web. Four types of mental models of the Web were identified based on the drawings and the associated descriptions: technical view, functional view, process view, and connection view. In the study, subjects were required to finish two search tasks. Searching behavior was measured from four aspects: navigation and performance, subjects' feelings about tasks and their own performances, query construction, and search patterns. The four mental model groups showed different navigation and querying behaviors, but the differences were not significant. Subjects' satisfaction with their own performances was found to be significantly correlated with the time to complete the task. The results also showed that the familiarity of the task to subjects had a major effect on their ways to start interaction, query construction, and search patterns.
  5. Zhang, Y.: Undergraduate students' mental models of the Web as an information retrieval system (2008) 0.02
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    Abstract
    This study explored undergraduate students' mental models of the Web as an information retrieval system. Mental models play an important role in people's interaction with information systems. Better understanding of people's mental models could inspire better interface design and user instruction. Multiple data-collection methods, including questionnaire, semistructured interview, drawing, and participant observation, were used to elicit students' mental models of the Web from different perspectives, though only data from interviews and drawing descriptions are reported in this article. Content analysis of the transcripts showed that students had utilitarian rather than structural mental models of the Web. The majority of participants saw the Web as a huge information resource where everything can be found rather than an infrastructure consisting of hardware and computer applications. Students had different mental models of how information is organized on the Web, and the models varied in correctness and complexity. Students' mental models of search on the Web were illustrated from three points of view: avenues of getting information, understanding of search engines' working mechanisms, and search tactics. The research results suggest that there are mainly three sources contributing to the construction of mental models: personal observation, communication with others, and class instruction. In addition to structural and functional aspects, mental models have an emotional dimension.
  6. Ku, Y.; Chiu, C.; Zhang, Y.; Chen, H.; Su, H.: Text mining self-disclosing health information for public health service (2014) 0.01
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    Abstract
    Understanding specific patterns or knowledge of self-disclosing health information could support public health surveillance and healthcare. This study aimed to develop an analytical framework to identify self-disclosing health information with unusual messages on web forums by leveraging advanced text-mining techniques. To demonstrate the performance of the proposed analytical framework, we conducted an experimental study on 2 major human immunodeficiency virus (HIV)/acquired immune deficiency syndrome (AIDS) forums in Taiwan. The experimental results show that the classification accuracy increased significantly (up to 83.83%) when using features selected by the information gain technique. The results also show the importance of adopting domain-specific features in analyzing unusual messages on web forums. This study has practical implications for the prevention and support of HIV/AIDS healthcare. For example, public health agencies can re-allocate resources and deliver services to people who need help via social media sites. In addition, individuals can also join a social media site to get better suggestions and support from each other.
  7. Zhang, Y.: ¬The impact of Internet-based electronic resources on formal scholarly communication in the area of library and information science : a citation analysis (1998) 0.01
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    Date
    30. 1.1999 17:22:22
  8. Zhang, Y.: Dimensions and elements of people's mental models of an information-rich Web space (2010) 0.01
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    Abstract
    Although considered proxies for people to interact with a system, mental models have produced limited practical implications for system design. This might be due to the lack of exploration of the elements of mental models resulting from the methodological challenge of measuring mental models. This study employed a new method, concept listing, to elicit people's mental models of an information-rich space, MedlinePlus, after they interacted with the system for 5 minutes. Thirty-eight undergraduate students participated in the study. The results showed that, in this short period of time, participants perceived MedlinePlus from many different aspects in relation to four components: the system as a whole, its content, information organization, and interface. Meanwhile, participants expressed evaluations of or emotions about the four components. In terms of the procedural knowledge, an integral part of people's mental models, only one participant identified a strategy more aligned to the capabilities of MedlinePlus to solve a hypothetical task; the rest planned to use general search and browse strategies. The composition of participants' mental models of MedlinePlus was consistent with that of their models of information-rich Web spaces in general.
  9. Zhang, Y.; Broussard, R.; Ke, W.; Gong, X.: Evaluation of a scatter/gather interface for supporting distinct health information search tasks (2014) 0.01
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    Abstract
    Web search engines are important gateways for users to access health information. This study explored whether a search interface based on the Bing API and enabled by Scatter/Gather, a well-known document-clustering technique, can improve health information searches. Forty participants without medical backgrounds were randomly assigned to two interfaces: a baseline interface that resembles typical web search engines and a Scatter/Gather interface. Both groups performed two lookup and two exploratory health-related tasks. It was found that the baseline group was more likely to rephrase queries and less likely to access general-purpose sites than the Scatter/Gather group when completing exploratory tasks. Otherwise, the two groups did not differ in behavior and task performance, with participants in the Scatter/Gather group largely overlooking the features (key words, clusters, and the recluster function) designed to facilitate the exploration of semantic relationships between information objects, a potentially useful means for users in the rather unfamiliar domain of health. The results suggest a strong effect of users' mental models of search on their use of search interfaces and a high cognitive cost associated with using the Scatter/Gather features. It follows that novel features of a search interface should not only be compatible with users' mental models but also provide sufficient affordance to inform users of how they can be used. Compared with the interface, tasks showed more significant impacts on search behavior. In future studies, more effort should be devoted to identify salient features of health-related information needs.
  10. Zhang, Y.; Sun, Y.; Xie, B.: Quality of health information for consumers on the web : a systematic review of indicators, criteria, tools, and evaluation results (2015) 0.01
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    Abstract
    The quality of online health information for consumers has been a critical issue that concerns all stakeholders in healthcare. To gain an understanding of how quality is evaluated, this systematic review examined 165 articles in which researchers evaluated the quality of consumer-oriented health information on the web against predefined criteria. It was found that studies typically evaluated quality in relation to the substance and formality of content, as well as to the design of technological platforms. Attention to design, particularly interactivity, privacy, and social and cultural appropriateness is on the rise, which suggests the permeation of a user-centered perspective into the evaluation of health information systems, and a growing recognition of the need to study these systems from a social-technical perspective. Researchers used many preexisting instruments to facilitate evaluation of the formality of content; however, only a few were used in multiple studies, and their validity was questioned. The quality of content (i.e., accuracy and completeness) was always evaluated using proprietary instruments constructed based on medical guidelines or textbooks. The evaluation results revealed that the quality of health information varied across medical domains and across websites, and that the overall quality remained problematic. Future research is needed to examine the quality of user-generated content and to explore opportunities offered by emerging new media that can facilitate the consumer evaluation of health information.
  11. Zhang, Y.: Developing a holistic model for digital library evaluation (2010) 0.01
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    Abstract
    This article reports the author's recent research in developing a holistic model for various levels of digital library (DL) evaluation in which perceived important criteria from heterogeneous stakeholder groups are organized and presented. To develop such a model, the author applied a three-stage research approach: exploration, confirmation, and verification. During the exploration stage, a literature review was conducted followed by an interview, along with a card sorting technique, to collect important criteria perceived by DL experts. Then the criteria identified were used for developing an online survey during the confirmation stage. Survey respondents (431 in total) from 22 countries rated the importance of the criteria. A holistic DL evaluation model was constructed using statistical techniques. Eventually, the verification stage was devised to test the reliability of the model in the context of searching and evaluating an operational DL. The proposed model fills two lacunae in the DL domain: (a) the lack of a comprehensive and flexible framework to guide and benchmark evaluations, and (b) the uncertainty about what divergence exists among heterogeneous DL stakeholders, including general users.
  12. Zhang, Y.: Complex adaptive filtering user profile using graphical models (2008) 0.01
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    Abstract
    This article explores how to develop complex data driven user models that go beyond the bag of words model and topical relevance. We propose to learn from rich user specific information and to satisfy complex user criteria under the graphical modelling framework. We carried out a user study with a web based personal news filtering system, and collected extensive user information, including explicit user feedback, implicit user feedback and some contextual information. Experimental results on the data set collected demonstrate that the graphical modelling approach helps us to better understand the complex domain. The results also show that the complex data driven user modelling approach can improve the adaptive information filtering performance. We also discuss some practical issues while learning complex user models, including how to handle data noise and the missing data problem.
  13. Zhang, Y.; Wu, M.; Zhang, G.; Lu, J.: Stepping beyond your comfort zone : diffusion-based network analytics for knowledge trajectory recommendation (2023) 0.01
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    Date
    22. 6.2023 18:07:12
  14. Dang, Y.; Zhang, Y.; Chen, H.; Hu, P.J.-H.; Brown, S.A.; Larson, C.: Arizona Literature Mapper : an integrated approach to monitor and analyze global bioterrorism research literature (2009) 0.01
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    Abstract
    Biomedical research is critical to biodefense, which is drawing increasing attention from governments globally as well as from various research communities. The U.S. government has been closely monitoring and regulating biomedical research activities, particularly those studying or involving bioterrorism agents or diseases. Effective surveillance requires comprehensive understanding of extant biomedical research and timely detection of new developments or emerging trends. The rapid knowledge expansion, technical breakthroughs, and spiraling collaboration networks demand greater support for literature search and sharing, which cannot be effectively supported by conventional literature search mechanisms or systems. In this study, we propose an integrated approach that integrates advanced techniques for content analysis, network analysis, and information visualization. We design and implement Arizona Literature Mapper, a Web-based portal that allows users to gain timely, comprehensive understanding of bioterrorism research, including leading scientists, research groups, institutions as well as insights about current mainstream interests or emerging trends. We conduct two user studies to evaluate Arizona Literature Mapper and include a well-known system for benchmarking purposes. According to our results, Arizona Literature Mapper is significantly more effective for supporting users' search of bioterrorism publications than PubMed. Users consider Arizona Literature Mapper more useful and easier to use than PubMed. Users are also more satisfied with Arizona Literature Mapper and show stronger intentions to use it in the future. Assessments of Arizona Literature Mapper's analysis functions are also positive, as our subjects consider them useful, easy to use, and satisfactory. Our results have important implications that are also discussed in the article.