Search (6 results, page 1 of 1)

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Abstract

In this research, we aim to identify factors that significantly affect the clickthrough of Web searchers. Our underlying goal is determine more efficient methods to optimize the clickthrough rate. We devise a clickthrough metric for measuring customer satisfaction of search engine results using the number of links visited, number of queries a user submits, and rank of clicked links. We use a neural network to detect the significant influence of searching characteristics on future user clickthrough. Our results show that high occurrences of query reformulation, lengthy searching duration, longer query length, and the higher ranking of prior clicked links correlate positively with future clickthrough. We provide recommendations for leveraging these findings for improving the performance of search engine retrieval and result ranking, along with implications for search engine marketing.

Date

22. 3.2009 17:49:11

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Abstract

The academic impact advantage of Open Access (OA) is a prominent topic of debate in the library and publishing communities. Web citations have been proposed as comparable to, even replacements for, bibliographic citations in assessing the academic impact of journals. In our study, we compare Web citations to articles in an OA journal, the Journal of Computer-Mediated Communication (JCMC), and a traditional access journal, New Media & Society (NMS), in the communication discipline. Web citation counts for JCMC are significantly higher than those for NMS. Furthermore, JCMC receives significantly higher Web citations from the formal scholarly publications posted on the Web than NMS does. The types of Web citations for journal articles were also examined. In the Web context, the impact of a journal can be assessed using more than one type of source: citations from scholarly articles, teaching materials and non-authoritative documents. The OA journal has higher percentages of citations from the third type, which suggests that, in addition to the research community, the impact advantage of open access is also detectable among ordinary users participating in Web-based academic communication. Moreover, our study also proves that the OA journal has impact advantage in developing countries. Compared with NMS, JCMC has more Web citations from developing countries.

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Abstract

This article explores the effects of undergraduate students' mental models of the Web on their online searching behavior. Forty-four undergraduate students, mainly freshmen and sophomores, participated in the study. Subjects' mental models of the Web were treated as equally good styles and operationalized as drawings of their perceptions about the Web. Four types of mental models of the Web were identified based on the drawings and the associated descriptions: technical view, functional view, process view, and connection view. In the study, subjects were required to finish two search tasks. Searching behavior was measured from four aspects: navigation and performance, subjects' feelings about tasks and their own performances, query construction, and search patterns. The four mental model groups showed different navigation and querying behaviors, but the differences were not significant. Subjects' satisfaction with their own performances was found to be significantly correlated with the time to complete the task. The results also showed that the familiarity of the task to subjects had a major effect on their ways to start interaction, query construction, and search patterns.

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Abstract

This study explored undergraduate students' mental models of the Web as an information retrieval system. Mental models play an important role in people's interaction with information systems. Better understanding of people's mental models could inspire better interface design and user instruction. Multiple data-collection methods, including questionnaire, semistructured interview, drawing, and participant observation, were used to elicit students' mental models of the Web from different perspectives, though only data from interviews and drawing descriptions are reported in this article. Content analysis of the transcripts showed that students had utilitarian rather than structural mental models of the Web. The majority of participants saw the Web as a huge information resource where everything can be found rather than an infrastructure consisting of hardware and computer applications. Students had different mental models of how information is organized on the Web, and the models varied in correctness and complexity. Students' mental models of search on the Web were illustrated from three points of view: avenues of getting information, understanding of search engines' working mechanisms, and search tactics. The research results suggest that there are mainly three sources contributing to the construction of mental models: personal observation, communication with others, and class instruction. In addition to structural and functional aspects, mental models have an emotional dimension.

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Abstract

This article explores how to develop complex data driven user models that go beyond the bag of words model and topical relevance. We propose to learn from rich user specific information and to satisfy complex user criteria under the graphical modelling framework. We carried out a user study with a web based personal news filtering system, and collected extensive user information, including explicit user feedback, implicit user feedback and some contextual information. Experimental results on the data set collected demonstrate that the graphical modelling approach helps us to better understand the complex domain. The results also show that the complex data driven user modelling approach can improve the adaptive information filtering performance. We also discuss some practical issues while learning complex user models, including how to handle data noise and the missing data problem.

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Abstract

Biomedical research is critical to biodefense, which is drawing increasing attention from governments globally as well as from various research communities. The U.S. government has been closely monitoring and regulating biomedical research activities, particularly those studying or involving bioterrorism agents or diseases. Effective surveillance requires comprehensive understanding of extant biomedical research and timely detection of new developments or emerging trends. The rapid knowledge expansion, technical breakthroughs, and spiraling collaboration networks demand greater support for literature search and sharing, which cannot be effectively supported by conventional literature search mechanisms or systems. In this study, we propose an integrated approach that integrates advanced techniques for content analysis, network analysis, and information visualization. We design and implement Arizona Literature Mapper, a Web-based portal that allows users to gain timely, comprehensive understanding of bioterrorism research, including leading scientists, research groups, institutions as well as insights about current mainstream interests or emerging trends. We conduct two user studies to evaluate Arizona Literature Mapper and include a well-known system for benchmarking purposes. According to our results, Arizona Literature Mapper is significantly more effective for supporting users' search of bioterrorism publications than PubMed. Users consider Arizona Literature Mapper more useful and easier to use than PubMed. Users are also more satisfied with Arizona Literature Mapper and show stronger intentions to use it in the future. Assessments of Arizona Literature Mapper's analysis functions are also positive, as our subjects consider them useful, easy to use, and satisfactory. Our results have important implications that are also discussed in the article.