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1Kerr, M.: Using the Internet for business information : practical tips and hints.
Oxford : Chandos, 2004. 200 S.
ISBN 1-84334-091-7 (hb) ; 1-84334-086-0 (pb)
Abstract: The book, taking an international approach, is an effective and topical guide to finding business information an the Internet; it includes sections an the processes and techniques of finding, using and analysing information as well as a comprehensive overview of the information available. It also includes a section designed to assist the librarian who needs to instruct their own users in the skills required to find information online, with checklists, flowcharts and exercises.
Inhalt: Key Features - More than just a list of web sites: is a practical guide to techniques and good practice in effective business information searching; each resource listed identifies, describes and evaluates - i.e. not just a listing but a summary of key features, including limitations - Checklists and toolkits for key processes in business information (current awareness, market research, competitor intelligence, market report creation, company analysis) - Incorporates training outlines/exercises to facilitate librarians who assist end users in the basics of business information searching, including tasks, examples and exercises - Complementary web site provides live links, online information tools and training exercises Contents Business information and the internet - the evergrowing need for information; origins, comparisons, flaws; distinguishing between official, unofficial and 'grey' information (primary, secondary etc); evaluating online information and its sources; information skills analysis (filling the gap); costs (assessing, justifying, avoiding): Effective use of serious search engines - beyond simple search; understanding the Invisible Web; finding what you can't see; deep-drilling for business information: Business information professional's reference desk - essential tools assessed and evaluated; portals and gateways; how to create a company/sector specific research tool; saving and sharing information: Company information - directories and databases of companies; financial reports and Annual reports; shares, analysis and comment; company web sites/ press releases; gentle espionage through media sources: Current awareness - current awareness tools and strategies; 'live' and archived business news sources; newsletters and informal sources of information: Market intelligence - trade associations and trade events; sector specific information; trade journals; using academic resources: Market research - methods and techniques; market research companies; market research services; patent searching; online tools for surveys and questionnaires: Competitor intelligence - what is competitor intelligence; understanding CI tools and techniques; sources of competitor intelligence: Country analysis - socioeconomic data; sources of national statistics; government agencies relating to business; journals and portals: Market Reports - Internet-specific data: dotcoms, ecommerce etc; publishers of market reports; creating the ideal market report: Tools and tips & training -checklists and exercises.
Themenfeld: Information Resources Management