Diese Datenbank enthält über 40.000 Dokumente zu Themen aus den Bereichen Formalerschließung – Inhaltserschließung – Information Retrieval.
© 2015 W. Gödert, TH Köln, Institut für Informationswissenschaft / Powered by litecat, BIS Oldenburg (Stand: 04. Juni 2021)
1Xu, C. ; Zhang, Q.: ¬The dominant factor of social tags for users' decision behavior on e-commerce websites : color or text.
In: Journal of the Association for Information Science and Technology. 70(2019) no.9, S.942-953.
Abstract: Colored Tags (abbr.Tag) as a unique type of social tags is used on e-commerce websites (e.g., Taobao) to summarize the high-frequency keywords extracted from users' online reviews about products they bought before. Tag is represented inked red or green according to users' personal experiences and judgments about purchased items: red for positive comments, green for negative ones. The valence of users' emotion induced by red or green is controversial. This study firstly discovers that colored tags inked in red incite users' positive emotion (evaluations) and colored tags inked in green incite negative emotion (evaluations) using an ERP experiment, which is manifested in ERP components (e.g., N170, N2c, and LPC). There are two main features of Tag: the text of Tag (abbr. Text) and the color of Tag (abbr.Color). Our study then proves that Color (red or green) is the dominant factor in users' decision behavior compared with Text under the high cognitive load condition, while users' decision behavior is influenced by Text (positive tags or negative tags) predominately rather than by Color under the low cognitive load condition with the help of Eye tracking instrument. Those findings can help to design colored tags for recommendation systems on e-commerce websites and other online platforms.
Inhalt: Vgl.: https://onlinelibrary.wiley.com/doi/10.1002/asi.24118.
Anmerkung: Beitrag in einem 'Special issue on neuro-information science'.
Themenfeld: Social tagging
2Xu, C. ; Ma, B. ; Chen, X. ; Ma, F.: Social tagging in the scholarly world.
In: Journal of the American Society for Information Science and Technology. 64(2013) no.10, S.2045-2057.
Abstract: The number of research studies on social tagging has increased rapidly in the past years, but few of them highlight the characteristics and research trends in social tagging. A set of 862 academic documents relating to social tagging and published from 2005 to 2011 was thus examined using bibliometric analysis as well as the social network analysis technique. The results show that social tagging, as a research area, develops rapidly and attracts an increasing number of new entrants. There are no key authors, publication sources, or research groups that dominate the research domain of social tagging. Research on social tagging appears to focus mainly on the following three aspects: (a) components and functions of social tagging (e.g., tags, tagging objects, and tagging network), (b) taggers' behaviors and interface design, and (c) tags' organization and usage in social tagging. The trend suggest that more researchers turn to the latter two integrated with human computer interface and information retrieval, although the first aspect is the fundamental one in social tagging. Also, more studies relating to social tagging pay attention to multimedia tagging objects and not only text tagging. Previous research on social tagging was limited to a few subject domains such as information science and computer science. As an interdisciplinary research area, social tagging is anticipated to attract more researchers from different disciplines. More practical applications, especially in high-tech companies, is an encouraging research trend in social tagging.
Themenfeld: Social tagging ; Informetrie