Document (#11857)

Author
Beutelspacher, K.
Title
König Kunde : Telekommunikationsbranche braucht neues Marketing
Source
Cogito. 11(1995) H.6, S.30-32
Year
1995
Abstract
'Kundenorientierung' ist derzeit wohl eine der meistgenannten Visionen in der Telekommunikationsbranche. Doch der Weg dorthin hat gerade erst begonnen. Denn insbesondere für die Carrier und großen Unternehmen der Telekom-Industrie ist der Kunde noch ein relativ neues Phänomen. Kaum verwunderlich, denn wo man nicht gewinnorientiert arbeitet oder die Absatzentwicklung in fast planwirtschaftlicher Form gesteuert werden konnte, bestand keine Veranlassung, sich um Neukunden zu bemühen. Den Kunden durch gezielte Leistungsanpassung aktiv zu binden, erübrigte sich gleichermaßen, da es keine Alternativen gab. Das ändert sich jetzt. Und was macht das Marketing?

Similar documents (author)

  1. Beutelspacher, A.: Geheimsprachen : Geschichte und Techniken (1997) 5.92
    5.9160414 = sum of:
      5.9160414 = weight(author_txt:beutelspacher in 3386) [ClassicSimilarity], result of:
        5.9160414 = fieldWeight in 3386, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.465666 = idf(docFreq=8, maxDocs=42740)
          0.625 = fieldNorm(doc=3386)
    
  2. Beutelspacher, A.: Kryptologie : eine Einführung in die Wissenschaft vom Verschlüsseln, Verbergen und Verheimlichen. Ohne alle Geheimniskrämerei, aber nicht ohne hinterlistigen Schalk, dargestellt zum Nutzen und Ergötzen des allgemeinen Publikums (1994) 5.92
    5.9160414 = sum of:
      5.9160414 = weight(author_txt:beutelspacher in 3574) [ClassicSimilarity], result of:
        5.9160414 = fieldWeight in 3574, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.465666 = idf(docFreq=8, maxDocs=42740)
          0.625 = fieldNorm(doc=3574)
    
  3. Beutelspacher, A.: ¬Die Grenzüberschreiter (2009) 5.92
    5.9160414 = sum of:
      5.9160414 = weight(author_txt:beutelspacher in 4902) [ClassicSimilarity], result of:
        5.9160414 = fieldWeight in 4902, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.465666 = idf(docFreq=8, maxDocs=42740)
          0.625 = fieldNorm(doc=4902)
    
  4. Beutelspacher, L.: Fördern Web 2.0 und mobile Technologien das Lernen? : Ein Bericht über die ICT 2011 in Hongkong (2011) 5.92
    5.9160414 = sum of:
      5.9160414 = weight(author_txt:beutelspacher in 1902) [ClassicSimilarity], result of:
        5.9160414 = fieldWeight in 1902, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.465666 = idf(docFreq=8, maxDocs=42740)
          0.625 = fieldNorm(doc=1902)
    
  5. Beutelspacher, L.: Erfassung von Informationskompetenz mithilfe von Multiple-Choice-Fragebogen (2014) 5.92
    5.9160414 = sum of:
      5.9160414 = weight(author_txt:beutelspacher in 3746) [ClassicSimilarity], result of:
        5.9160414 = fieldWeight in 3746, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.465666 = idf(docFreq=8, maxDocs=42740)
          0.625 = fieldNorm(doc=3746)
    

Similar documents (content)

  1. Weber, B.: Bücher aus dem Netz : nur ein Trend oder echte Marktchancen? (1998) 0.08
    0.07966412 = sum of:
      0.07966412 = product of:
        0.66386765 = sum of:
          0.2501247 = weight(abstract_txt:binden in 2511) [ClassicSimilarity], result of:
            0.2501247 = score(doc=2511,freq=1.0), product of:
              0.23862539 = queryWeight, product of:
                1.2950238 = boost
                9.583449 = idf(docFreq=7, maxDocs=42740)
                0.019227244 = queryNorm
              1.0481898 = fieldWeight in 2511, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.583449 = idf(docFreq=7, maxDocs=42740)
                0.109375 = fieldNorm(doc=2511)
          0.05577477 = weight(abstract_txt:sich in 2511) [ClassicSimilarity], result of:
            0.05577477 = score(doc=2511,freq=2.0), product of:
              0.10044644 = queryWeight, product of:
                1.4552826 = boost
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.019227244 = queryNorm
              0.55526876 = fieldWeight in 2511, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.109375 = fieldNorm(doc=2511)
          0.35796818 = weight(abstract_txt:kunde in 2511) [ClassicSimilarity], result of:
            0.35796818 = score(doc=2511,freq=1.0), product of:
              0.38181403 = queryWeight, product of:
                2.3166497 = boost
                8.571848 = idf(docFreq=21, maxDocs=42740)
                0.019227244 = queryNorm
              0.9375459 = fieldWeight in 2511, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.571848 = idf(docFreq=21, maxDocs=42740)
                0.109375 = fieldNorm(doc=2511)
        0.12 = coord(3/25)
    
  2. Kaltenbach, T.: Internet aus der Steckdose (1999) 0.06
    0.055571027 = sum of:
      0.055571027 = product of:
        0.4630919 = sum of:
          0.19023947 = weight(abstract_txt:telekom in 624) [ClassicSimilarity], result of:
            0.19023947 = score(doc=624,freq=1.0), product of:
              0.18189387 = queryWeight, product of:
                1.1306508 = boost
                8.367054 = idf(docFreq=26, maxDocs=42740)
                0.019227244 = queryNorm
              1.0458817 = fieldWeight in 624, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.367054 = idf(docFreq=26, maxDocs=42740)
                0.125 = fieldNorm(doc=624)
          0.13631317 = weight(abstract_txt:keine in 624) [ClassicSimilarity], result of:
            0.13631317 = score(doc=624,freq=1.0), product of:
              0.18350708 = queryWeight, product of:
                1.6060566 = boost
                5.942579 = idf(docFreq=304, maxDocs=42740)
                0.019227244 = queryNorm
              0.74282235 = fieldWeight in 624, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.942579 = idf(docFreq=304, maxDocs=42740)
                0.125 = fieldNorm(doc=624)
          0.13653928 = weight(abstract_txt:denn in 624) [ClassicSimilarity], result of:
            0.13653928 = score(doc=624,freq=1.0), product of:
              0.18370996 = queryWeight, product of:
                1.6069442 = boost
                5.945863 = idf(docFreq=303, maxDocs=42740)
                0.019227244 = queryNorm
              0.74323285 = fieldWeight in 624, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.945863 = idf(docFreq=303, maxDocs=42740)
                0.125 = fieldNorm(doc=624)
        0.12 = coord(3/25)
    
  3. Schlenkrich, C.: Aspekte neuer Regelwerksarbeit : Multimediales Datenmodell für ARD und ZDF (2003) 0.05
    0.05455904 = sum of:
      0.05455904 = product of:
        0.2727952 = sum of:
          0.051144548 = weight(abstract_txt:begonnen in 2516) [ClassicSimilarity], result of:
            0.051144548 = score(doc=2516,freq=1.0), product of:
              0.14570116 = queryWeight, product of:
                1.0119311 = boost
                7.4885035 = idf(docFreq=64, maxDocs=42740)
                0.019227244 = queryNorm
              0.3510236 = fieldWeight in 2516, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.4885035 = idf(docFreq=64, maxDocs=42740)
                0.046875 = fieldNorm(doc=2516)
          0.07670747 = weight(abstract_txt:bemühen in 2516) [ClassicSimilarity], result of:
            0.07670747 = score(doc=2516,freq=1.0), product of:
              0.19090702 = queryWeight, product of:
                1.1583248 = boost
                8.571848 = idf(docFreq=21, maxDocs=42740)
                0.019227244 = queryNorm
              0.40180537 = fieldWeight in 2516, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.571848 = idf(docFreq=21, maxDocs=42740)
                0.046875 = fieldNorm(doc=2516)
          0.023903474 = weight(abstract_txt:sich in 2516) [ClassicSimilarity], result of:
            0.023903474 = score(doc=2516,freq=2.0), product of:
              0.10044644 = queryWeight, product of:
                1.4552826 = boost
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.019227244 = queryNorm
              0.23797233 = fieldWeight in 2516, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.046875 = fieldNorm(doc=2516)
          0.051202234 = weight(abstract_txt:denn in 2516) [ClassicSimilarity], result of:
            0.051202234 = score(doc=2516,freq=1.0), product of:
              0.18370996 = queryWeight, product of:
                1.6069442 = boost
                5.945863 = idf(docFreq=303, maxDocs=42740)
                0.019227244 = queryNorm
              0.27871233 = fieldWeight in 2516, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.945863 = idf(docFreq=303, maxDocs=42740)
                0.046875 = fieldNorm(doc=2516)
          0.06983745 = weight(abstract_txt:neues in 2516) [ClassicSimilarity], result of:
            0.06983745 = score(doc=2516,freq=1.0), product of:
              0.22594307 = queryWeight, product of:
                1.7821077 = boost
                6.5939865 = idf(docFreq=158, maxDocs=42740)
                0.019227244 = queryNorm
              0.30909312 = fieldWeight in 2516, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.5939865 = idf(docFreq=158, maxDocs=42740)
                0.046875 = fieldNorm(doc=2516)
        0.2 = coord(5/25)
    
  4. Kübler, H.-D.: Mythos Wissensgesellschaft : Gesellschaftlicher Wandel zwischen Information, Medien und Wissen. Eine Einführung (2005) 0.05
    0.051268913 = sum of:
      0.051268913 = product of:
        0.25634456 = sum of:
          0.02947357 = weight(abstract_txt:braucht in 4988) [ClassicSimilarity], result of:
            0.02947357 = score(doc=4988,freq=1.0), product of:
              0.14452426 = queryWeight, product of:
                1.0078359 = boost
                7.458198 = idf(docFreq=66, maxDocs=42740)
                0.019227244 = queryNorm
              0.2039351 = fieldWeight in 4988, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.458198 = idf(docFreq=66, maxDocs=42740)
                0.02734375 = fieldNorm(doc=4988)
          0.036891542 = weight(abstract_txt:sich in 4988) [ClassicSimilarity], result of:
            0.036891542 = score(doc=4988,freq=14.0), product of:
              0.10044644 = queryWeight, product of:
                1.4552826 = boost
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.019227244 = queryNorm
              0.36727577 = fieldWeight in 4988, product of:
                3.7416575 = tf(freq=14.0), with freq of:
                  14.0 = termFreq=14.0
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.02734375 = fieldNorm(doc=4988)
          0.05963701 = weight(abstract_txt:keine in 4988) [ClassicSimilarity], result of:
            0.05963701 = score(doc=4988,freq=4.0), product of:
              0.18350708 = queryWeight, product of:
                1.6060566 = boost
                5.942579 = idf(docFreq=304, maxDocs=42740)
                0.019227244 = queryNorm
              0.3249848 = fieldWeight in 4988, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                5.942579 = idf(docFreq=304, maxDocs=42740)
                0.02734375 = fieldNorm(doc=4988)
          0.08960391 = weight(abstract_txt:denn in 4988) [ClassicSimilarity], result of:
            0.08960391 = score(doc=4988,freq=9.0), product of:
              0.18370996 = queryWeight, product of:
                1.6069442 = boost
                5.945863 = idf(docFreq=303, maxDocs=42740)
                0.019227244 = queryNorm
              0.4877466 = fieldWeight in 4988, product of:
                3.0 = tf(freq=9.0), with freq of:
                  9.0 = termFreq=9.0
                5.945863 = idf(docFreq=303, maxDocs=42740)
                0.02734375 = fieldNorm(doc=4988)
          0.04073851 = weight(abstract_txt:neues in 4988) [ClassicSimilarity], result of:
            0.04073851 = score(doc=4988,freq=1.0), product of:
              0.22594307 = queryWeight, product of:
                1.7821077 = boost
                6.5939865 = idf(docFreq=158, maxDocs=42740)
                0.019227244 = queryNorm
              0.18030432 = fieldWeight in 4988, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.5939865 = idf(docFreq=158, maxDocs=42740)
                0.02734375 = fieldNorm(doc=4988)
        0.2 = coord(5/25)
    
  5. Arns, C.: Fallstricke Online : Über die eigenen Worte gestolpert (2005) 0.05
    0.049003948 = sum of:
      0.049003948 = product of:
        0.40836623 = sum of:
          0.02253641 = weight(abstract_txt:sich in 4503) [ClassicSimilarity], result of:
            0.02253641 = score(doc=4503,freq=1.0), product of:
              0.10044644 = queryWeight, product of:
                1.4552826 = boost
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.019227244 = queryNorm
              0.22436246 = fieldWeight in 4503, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.0625 = fieldNorm(doc=4503)
          0.09654786 = weight(abstract_txt:denn in 4503) [ClassicSimilarity], result of:
            0.09654786 = score(doc=4503,freq=2.0), product of:
              0.18370996 = queryWeight, product of:
                1.6069442 = boost
                5.945863 = idf(docFreq=303, maxDocs=42740)
                0.019227244 = queryNorm
              0.525545 = fieldWeight in 4503, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                5.945863 = idf(docFreq=303, maxDocs=42740)
                0.0625 = fieldNorm(doc=4503)
          0.28928196 = weight(abstract_txt:kunde in 4503) [ClassicSimilarity], result of:
            0.28928196 = score(doc=4503,freq=2.0), product of:
              0.38181403 = queryWeight, product of:
                2.3166497 = boost
                8.571848 = idf(docFreq=21, maxDocs=42740)
                0.019227244 = queryNorm
              0.75765145 = fieldWeight in 4503, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                8.571848 = idf(docFreq=21, maxDocs=42740)
                0.0625 = fieldNorm(doc=4503)
        0.12 = coord(3/25)