Document (#18453)

Author

Wu, M.-H.
Martin, C.D.

Title

¬An exploratory study of user media preferences in a public setting

Source

Journal of educational multimedia and hypermedia. 6(1997) no.1, S.3-21

Year

1997

Abstract

Examines the assumption that people want to be presented with as many different media as are possible in a given application. Reports on an exploratory study designed to assess the media preferences og the 'person on the street' when presented with the choice of 7 different media combinations to find out some unknown thing in a public space. Findings suggests that people do not always prefer to access as many different media as are available. There was a bias toward having some media combination that includes graphics, but there was also some bias against having information presented using sound in a public space

Theme

Benutzerstudien

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5. Kurata, K.; Ishita, E.; Miyata, Y.; Minami, Y.: Print or digital? : reading behavior and preferences in Japan (2017) 0.16

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