Document (#35590)

Author
Qualman, E.
Title
Socialnomics : wie Social-Media Wirtschaft und Gesellschaft verändern
Imprint
Heidelberg : mitp
Year
2010
Pages
246 S
Isbn
978-38266-9020-4
Series
IT-fachportal.de
Abstract
Wie Social Media die Produktion, das Marketing und den Verkauf von Produkten verändern Wie Unternehmen direkt mit ihren Kunden kommunizieren können Mit Kraft der neuen Medien die Umsätze steigern und Marketingkosten senken Das erste deutsche Buch, das die Auswirkungen der neuen Social Media aufzeigt Social Media wie Facebook, YouTube, Twitter & Co. sind die Medien der Zukunft und verändern das Verhalten der Menschen grundlegend. Ein Hype, der auch im Marketing eine große Rolle spielen kann. Erik Qualman zeigt in diesem Buch die Auswirkungen von Social Media und wie diese gezielt genutzt werden können. Es ist wegweisend für jedes E-Marketing, das die neuen Herausforderungen der Social Media erfolgreich einsetzen möchte sowie für alle, die wissen wollen, was es mit Social Media auf sich hat.
Content
Originaltitel: Socialnomics: how social media transforms the way we live and do business.
Footnote
Rez. in Mitt. VÖB 63(2010) H.1/2, S.148-149 (M. Buzinkay): "Endlich wieder ein Buchtitel, der mich nicht nur gleich angesprochen, sondern auch das gehalten, was er versprochen hat. Eine vertiefende Lektüre in ein sehr aktuelles und sehr wichtiges Thema, dass sowohl Einzelpersonen wie auch Organisationen, Unternehmen und Vereine gleichermaßen beschäftigen muss: "Wie Social Media Wirtschaft und Gesellschaft verändern" heißt der Untertitel des Werkes von Erik Qualman. Der Autor liefert für seine Behauptungen ausgesuchte Beispiele, diese seine Argumentation untermauern. Schön ist, dass man diese Beispiele gleich als Hands-on Tipps für seine eigene Online Arbeit nutzen kann. Bei der schier unendlichen Anzahl von Beispielen muss man sich aber fragen, ob man je in der Lage sein wird, diese nützlichen Hinweise jemals nur annähernd im eigenen Unternehmen umzusetzen. Um es kurz zu fassen: man kann das Buch mit ins Bett nehmen und in einem durchlesen. Fad wird einem nicht, nur genug Post-its sollte man mitnehmen, um alles wichtige zu markieren und zu notieren. Am nächsten Morgen sollte man das Buch aber sein lassen, denn das Geheimnis von Socialnomics ist die Umsetzung im Web. Eine dringende Empfehlung an alle Marketing-Interessierten!"
Theme
Internet
Area
Informationswirtschaft
RSWK
Unternehmen / Soziale Software / Online-Werbung
Unternehmen / World Wide Web 2.0 / Marketing (BVB)
Electronic Commerce / Soziales Netzwerk (BSZ)
BK
83.20 / Wirtschaftssysteme: Allgemeines
DDC
659.144 / DDC22ger
GHBS
KNZZ (E)
QGTR (SI)
QBL (SI)
KLEZ (SI)
RVK
AP 15980 (BVB)
QP 650 (BVB)
ST 252 (BVB)
SR 850 (BVB)
MS 7965 (BSZ)
QR 760 (BSZ)

Similar documents (content)

  1. Qualman, E.: Socialnomics : how social media transforms the way we live and do business (2009) 0.19
    0.18897735 = sum of:
      0.18897735 = product of:
        0.9448867 = sum of:
          0.059024137 = weight(abstract_txt:youtube in 588) [ClassicSimilarity], result of:
            0.059024137 = score(doc=588,freq=1.0), product of:
              0.13421163 = queryWeight, product of:
                1.0388992 = boost
                8.041766 = idf(docFreq=36, maxDocs=42306)
                0.016064428 = queryNorm
              0.43978408 = fieldWeight in 588, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.041766 = idf(docFreq=36, maxDocs=42306)
                0.0546875 = fieldNorm(doc=588)
          0.09277352 = weight(abstract_txt:erik in 588) [ClassicSimilarity], result of:
            0.09277352 = score(doc=588,freq=1.0), product of:
              0.18143444 = queryWeight, product of:
                1.2079201 = boost
                9.3501 = idf(docFreq=9, maxDocs=42306)
                0.016064428 = queryNorm
              0.5113336 = fieldWeight in 588, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.3501 = idf(docFreq=9, maxDocs=42306)
                0.0546875 = fieldNorm(doc=588)
          0.23690988 = weight(abstract_txt:marketing in 588) [ClassicSimilarity], result of:
            0.23690988 = score(doc=588,freq=3.0), product of:
              0.37308294 = queryWeight, product of:
                3.4642644 = boost
                6.703924 = idf(docFreq=140, maxDocs=42306)
                0.016064428 = queryNorm
              0.63500595 = fieldWeight in 588, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                6.703924 = idf(docFreq=140, maxDocs=42306)
                0.0546875 = fieldNorm(doc=588)
          0.21123226 = weight(abstract_txt:social in 588) [ClassicSimilarity], result of:
            0.21123226 = score(doc=588,freq=11.0), product of:
              0.27009237 = queryWeight, product of:
                3.8992717 = boost
                4.3118486 = idf(docFreq=1541, maxDocs=42306)
                0.016064428 = queryNorm
              0.78207415 = fieldWeight in 588, product of:
                3.3166249 = tf(freq=11.0), with freq of:
                  11.0 = termFreq=11.0
                4.3118486 = idf(docFreq=1541, maxDocs=42306)
                0.0546875 = fieldNorm(doc=588)
          0.34494692 = weight(abstract_txt:media in 588) [ClassicSimilarity], result of:
            0.34494692 = score(doc=588,freq=10.0), product of:
              0.386638 = queryWeight, product of:
                4.6653004 = boost
                5.1589303 = idf(docFreq=660, maxDocs=42306)
                0.016064428 = queryNorm
              0.89217025 = fieldWeight in 588, product of:
                3.1622777 = tf(freq=10.0), with freq of:
                  10.0 = termFreq=10.0
                5.1589303 = idf(docFreq=660, maxDocs=42306)
                0.0546875 = fieldNorm(doc=588)
        0.2 = coord(5/25)
    
  2. Quasthoff, M.; Sack, H.; Meinel, C.: Nutzerfreundliche Internet-Sicherheit durch tag-basierte Zugriffskontrolle (2008) 0.12
    0.11856639 = sum of:
      0.11856639 = product of:
        0.5928319 = sum of:
          0.0413475 = weight(abstract_txt:können in 719) [ClassicSimilarity], result of:
            0.0413475 = score(doc=719,freq=2.0), product of:
              0.08345811 = queryWeight, product of:
                1.1585842 = boost
                4.484104 = idf(docFreq=1297, maxDocs=42306)
                0.016064428 = queryNorm
              0.49542817 = fieldWeight in 719, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                4.484104 = idf(docFreq=1297, maxDocs=42306)
                0.078125 = fieldNorm(doc=719)
          0.09250261 = weight(abstract_txt:neuen in 719) [ClassicSimilarity], result of:
            0.09250261 = score(doc=719,freq=2.0), product of:
              0.16341884 = queryWeight, product of:
                1.9855921 = boost
                5.1232653 = idf(docFreq=684, maxDocs=42306)
                0.016064428 = queryNorm
              0.5660462 = fieldWeight in 719, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                5.1232653 = idf(docFreq=684, maxDocs=42306)
                0.078125 = fieldNorm(doc=719)
          0.09816968 = weight(abstract_txt:unternehmen in 719) [ClassicSimilarity], result of:
            0.09816968 = score(doc=719,freq=1.0), product of:
              0.21422051 = queryWeight, product of:
                2.2733667 = boost
                5.865787 = idf(docFreq=325, maxDocs=42306)
                0.016064428 = queryNorm
              0.45826462 = fieldWeight in 719, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.865787 = idf(docFreq=325, maxDocs=42306)
                0.078125 = fieldNorm(doc=719)
          0.17884381 = weight(abstract_txt:verändern in 719) [ClassicSimilarity], result of:
            0.17884381 = score(doc=719,freq=1.0), product of:
              0.3195401 = queryWeight, product of:
                2.7765255 = boost
                7.1640477 = idf(docFreq=88, maxDocs=42306)
                0.016064428 = queryNorm
              0.55969125 = fieldWeight in 719, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.1640477 = idf(docFreq=88, maxDocs=42306)
                0.078125 = fieldNorm(doc=719)
          0.18196833 = weight(abstract_txt:social in 719) [ClassicSimilarity], result of:
            0.18196833 = score(doc=719,freq=4.0), product of:
              0.27009237 = queryWeight, product of:
                3.8992717 = boost
                4.3118486 = idf(docFreq=1541, maxDocs=42306)
                0.016064428 = queryNorm
              0.6737263 = fieldWeight in 719, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                4.3118486 = idf(docFreq=1541, maxDocs=42306)
                0.078125 = fieldNorm(doc=719)
        0.2 = coord(5/25)
    
  3. Medien-Informationsmanagement : Praxis - Projekte - Präsentationen (2000) 0.10
    0.10229093 = sum of:
      0.10229093 = product of:
        0.42621222 = sum of:
          0.062278964 = weight(abstract_txt:werbung in 2546) [ClassicSimilarity], result of:
            0.062278964 = score(doc=2546,freq=1.0), product of:
              0.13910133 = queryWeight, product of:
                1.0576549 = boost
                8.186948 = idf(docFreq=31, maxDocs=42306)
                0.016064428 = queryNorm
              0.44772372 = fieldWeight in 2546, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.186948 = idf(docFreq=31, maxDocs=42306)
                0.0546875 = fieldNorm(doc=2546)
          0.050515573 = weight(abstract_txt:buch in 2546) [ClassicSimilarity], result of:
            0.050515573 = score(doc=2546,freq=2.0), product of:
              0.12098195 = queryWeight, product of:
                1.3949338 = boost
                5.398855 = idf(docFreq=519, maxDocs=42306)
                0.016064428 = queryNorm
              0.4175464 = fieldWeight in 2546, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                5.398855 = idf(docFreq=519, maxDocs=42306)
                0.0546875 = fieldNorm(doc=2546)
          0.070865326 = weight(abstract_txt:medien in 2546) [ClassicSimilarity], result of:
            0.070865326 = score(doc=2546,freq=3.0), product of:
              0.13244304 = queryWeight, product of:
                1.4595128 = boost
                5.648797 = idf(docFreq=404, maxDocs=42306)
                0.016064428 = queryNorm
              0.5350627 = fieldWeight in 2546, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                5.648797 = idf(docFreq=404, maxDocs=42306)
                0.0546875 = fieldNorm(doc=2546)
          0.064751826 = weight(abstract_txt:neuen in 2546) [ClassicSimilarity], result of:
            0.064751826 = score(doc=2546,freq=2.0), product of:
              0.16341884 = queryWeight, product of:
                1.9855921 = boost
                5.1232653 = idf(docFreq=684, maxDocs=42306)
                0.016064428 = queryNorm
              0.3962323 = fieldWeight in 2546, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                5.1232653 = idf(docFreq=684, maxDocs=42306)
                0.0546875 = fieldNorm(doc=2546)
          0.068718776 = weight(abstract_txt:unternehmen in 2546) [ClassicSimilarity], result of:
            0.068718776 = score(doc=2546,freq=1.0), product of:
              0.21422051 = queryWeight, product of:
                2.2733667 = boost
                5.865787 = idf(docFreq=325, maxDocs=42306)
                0.016064428 = queryNorm
              0.32078522 = fieldWeight in 2546, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.865787 = idf(docFreq=325, maxDocs=42306)
                0.0546875 = fieldNorm(doc=2546)
          0.10908178 = weight(abstract_txt:media in 2546) [ClassicSimilarity], result of:
            0.10908178 = score(doc=2546,freq=1.0), product of:
              0.386638 = queryWeight, product of:
                4.6653004 = boost
                5.1589303 = idf(docFreq=660, maxDocs=42306)
                0.016064428 = queryNorm
              0.282129 = fieldWeight in 2546, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.1589303 = idf(docFreq=660, maxDocs=42306)
                0.0546875 = fieldNorm(doc=2546)
        0.24 = coord(6/25)
    
  4. Newson, A.; Houghton, D.; Patten, J.: Blogging and other social media : exploiting the technology and protecting the enterprise (2008) 0.09
    0.09226885 = sum of:
      0.09226885 = product of:
        0.76890707 = sum of:
          0.15631998 = weight(abstract_txt:marketing in 651) [ClassicSimilarity], result of:
            0.15631998 = score(doc=651,freq=1.0), product of:
              0.37308294 = queryWeight, product of:
                3.4642644 = boost
                6.703924 = idf(docFreq=140, maxDocs=42306)
                0.016064428 = queryNorm
              0.41899526 = fieldWeight in 651, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.703924 = idf(docFreq=140, maxDocs=42306)
                0.0625 = fieldNorm(doc=651)
          0.21836202 = weight(abstract_txt:social in 651) [ClassicSimilarity], result of:
            0.21836202 = score(doc=651,freq=9.0), product of:
              0.27009237 = queryWeight, product of:
                3.8992717 = boost
                4.3118486 = idf(docFreq=1541, maxDocs=42306)
                0.016064428 = queryNorm
              0.8084716 = fieldWeight in 651, product of:
                3.0 = tf(freq=9.0), with freq of:
                  9.0 = termFreq=9.0
                4.3118486 = idf(docFreq=1541, maxDocs=42306)
                0.0625 = fieldNorm(doc=651)
          0.39422503 = weight(abstract_txt:media in 651) [ClassicSimilarity], result of:
            0.39422503 = score(doc=651,freq=10.0), product of:
              0.386638 = queryWeight, product of:
                4.6653004 = boost
                5.1589303 = idf(docFreq=660, maxDocs=42306)
                0.016064428 = queryNorm
              1.0196232 = fieldWeight in 651, product of:
                3.1622777 = tf(freq=10.0), with freq of:
                  10.0 = termFreq=10.0
                5.1589303 = idf(docFreq=660, maxDocs=42306)
                0.0625 = fieldNorm(doc=651)
        0.12 = coord(3/25)
    
  5. Domsalla, M.: Wissensmanagement und neue Wirtschaftsprozesse (2005) 0.09
    0.08841633 = sum of:
      0.08841633 = product of:
        0.44208163 = sum of:
          0.08726166 = weight(abstract_txt:steigern in 4507) [ClassicSimilarity], result of:
            0.08726166 = score(doc=4507,freq=1.0), product of:
              0.15933996 = queryWeight, product of:
                1.1319851 = boost
                8.762313 = idf(docFreq=17, maxDocs=42306)
                0.016064428 = queryNorm
              0.54764456 = fieldWeight in 4507, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.762313 = idf(docFreq=17, maxDocs=42306)
                0.0625 = fieldNorm(doc=4507)
          0.023389678 = weight(abstract_txt:können in 4507) [ClassicSimilarity], result of:
            0.023389678 = score(doc=4507,freq=1.0), product of:
              0.08345811 = queryWeight, product of:
                1.1585842 = boost
                4.484104 = idf(docFreq=1297, maxDocs=42306)
                0.016064428 = queryNorm
              0.2802565 = fieldWeight in 4507, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.484104 = idf(docFreq=1297, maxDocs=42306)
                0.0625 = fieldNorm(doc=4507)
          0.05232738 = weight(abstract_txt:neuen in 4507) [ClassicSimilarity], result of:
            0.05232738 = score(doc=4507,freq=1.0), product of:
              0.16341884 = queryWeight, product of:
                1.9855921 = boost
                5.1232653 = idf(docFreq=684, maxDocs=42306)
                0.016064428 = queryNorm
              0.32020408 = fieldWeight in 4507, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.1232653 = idf(docFreq=684, maxDocs=42306)
                0.0625 = fieldNorm(doc=4507)
          0.13602789 = weight(abstract_txt:unternehmen in 4507) [ClassicSimilarity], result of:
            0.13602789 = score(doc=4507,freq=3.0), product of:
              0.21422051 = queryWeight, product of:
                2.2733667 = boost
                5.865787 = idf(docFreq=325, maxDocs=42306)
                0.016064428 = queryNorm
              0.63499004 = fieldWeight in 4507, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                5.865787 = idf(docFreq=325, maxDocs=42306)
                0.0625 = fieldNorm(doc=4507)
          0.14307503 = weight(abstract_txt:verändern in 4507) [ClassicSimilarity], result of:
            0.14307503 = score(doc=4507,freq=1.0), product of:
              0.3195401 = queryWeight, product of:
                2.7765255 = boost
                7.1640477 = idf(docFreq=88, maxDocs=42306)
                0.016064428 = queryNorm
              0.44775298 = fieldWeight in 4507, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.1640477 = idf(docFreq=88, maxDocs=42306)
                0.0625 = fieldNorm(doc=4507)
        0.2 = coord(5/25)