Document (#28517)

Author
Neller, M.
Title
Geburt eines Kritikers : Wie Kunden zu Rezensenten werden
Source
¬Die Google-Gesellschaft: Vom digitalen Wandel des Wissens. Hrsg.: K. Lehmann, M. Schetsche
Imprint
Transcript-Verlag : Bielefeld
Year
2005
Pages
S.269-271
Abstract
Von diesem Kritiker weiß man, er mag Fontane, Brecht, erotische Literatur. Man weiß, wie er sich erregt, schimpft und gestikuliert, wenn er ein Buch bespricht, das ihm missfällt. Marcel Reich-Ranicki ist als Rezensent eine Marke. Dagegen ist »Propeller Marketingdesign« alias »fuchs170« unbekannt, obwohl er im deutschsprachigen Internet das ist, was ReichRanicki im deutschen Fernsehen war: oberste Kritikerinstanz. 597 Rezensionen hat »fuchs170« bei Amazon im Netz veröffentlich. Eine sehr beachtliche Zahl, die ihn allein aber nicht zum »Top 1Rezensenten« des Online-Buchhändlers Amazon gemacht hätte. Der drittplazierte Kritiker, der unter der Identität »Martin Oehri« firmiert, hat 1.275 Beiträge verfasst. »fuchs170« hat schlicht mehr Leser überzeugt: 4.251 befanden, seine Rezensionen seien eine nützliche Kaufempfehlung gewesen. Bei »Martin Oehri« waren es 800 weniger. Geht man einmal davon aus, dass die Stimmen nicht manipuliert sind, dann kann man sagen: »fuchs 170« wurde gewählt. Ein Kritiker, der nur vom lesenden Publikum zur Institution erhoben wird. Man hört die Jubelschreie: Das Aus für den Kunstrichter, der vom Elfenbeinturm aus lobt oder vernichtet! In jedem Fall lohnt es, sich zu fragen, ob »fuchs170«, »frizztext« und all die anderen rezensierenden Amazon-Kunden die klassische Literaturkritik demokratisieren. Immerhin ersetzen Kundenrezensionen im Internet allmählich die Buchbesprechung im herkömmlichen Sinn. Die meisten Literaturmagazine im Netz sind in den vergangenen drei, vier Jahren ähnlich schnell verschwunden, wie sie aufgetaucht waren. Den berufsmäßigen Literaturkritiker gibt es im Web zwar noch, sein Publikum aber wird immer überschaubarer - auch, weil der Zugriff auf elektronische Archive der Printmedien im Netz inzwischen meist Geld kostet. Dieses sich leerende Forum füllt Amazon, der Branchenführer unter den Online-Buchhändlern. Er animiert seine Kunden, sich als Kritiker zu versuchen - und stellt sie auf den virtuellen Marktplatz, dorthin, wo das Geld verdient wird.
Theme
Internet
Field
Kommunikationswissenschaften

Similar documents (content)

  1. Langer, U.: ¬Der öffentlich-rechtliche Sündenfall : ARD und ZDF bauen ihre Internet-Auftritte aus und ziehen dabei den Ärger der kommerziellen Konkurrenz auf sich (2001) 0.17
    0.17206018 = sum of:
      0.17206018 = product of:
        0.4779449 = sum of:
          0.01597024 = weight(abstract_txt:unter in 5574) [ClassicSimilarity], result of:
            0.01597024 = score(doc=5574,freq=2.0), product of:
              0.075306706 = queryWeight, product of:
                1.0239964 = boost
                4.79858 = idf(docFreq=968, maxDocs=43254)
                0.015325775 = queryNorm
              0.21206929 = fieldWeight in 5574, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                4.79858 = idf(docFreq=968, maxDocs=43254)
                0.03125 = fieldNorm(doc=5574)
          0.016318543 = weight(abstract_txt:eine in 5574) [ClassicSimilarity], result of:
            0.016318543 = score(doc=5574,freq=6.0), product of:
              0.06063689 = queryWeight, product of:
                1.1253709 = boost
                3.5157564 = idf(docFreq=3494, maxDocs=43254)
                0.015325775 = queryNorm
              0.26911905 = fieldWeight in 5574, product of:
                2.4494898 = tf(freq=6.0), with freq of:
                  6.0 = termFreq=6.0
                3.5157564 = idf(docFreq=3494, maxDocs=43254)
                0.03125 = fieldNorm(doc=5574)
          0.031117281 = weight(abstract_txt:seine in 5574) [ClassicSimilarity], result of:
            0.031117281 = score(doc=5574,freq=3.0), product of:
              0.10262741 = queryWeight, product of:
                1.1954001 = boost
                5.6018004 = idf(docFreq=433, maxDocs=43254)
                0.015325775 = queryNorm
              0.30320632 = fieldWeight in 5574, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                5.6018004 = idf(docFreq=433, maxDocs=43254)
                0.03125 = fieldNorm(doc=5574)
          0.008347556 = weight(abstract_txt:wird in 5574) [ClassicSimilarity], result of:
            0.008347556 = score(doc=5574,freq=1.0), product of:
              0.07047569 = queryWeight, product of:
                1.2132405 = boost
                3.7902684 = idf(docFreq=2655, maxDocs=43254)
                0.015325775 = queryNorm
              0.11844589 = fieldWeight in 5574, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.7902684 = idf(docFreq=2655, maxDocs=43254)
                0.03125 = fieldNorm(doc=5574)
          0.023952669 = weight(abstract_txt:waren in 5574) [ClassicSimilarity], result of:
            0.023952669 = score(doc=5574,freq=1.0), product of:
              0.12431932 = queryWeight, product of:
                1.3156819 = boost
                6.165457 = idf(docFreq=246, maxDocs=43254)
                0.015325775 = queryNorm
              0.19267052 = fieldWeight in 5574, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.165457 = idf(docFreq=246, maxDocs=43254)
                0.03125 = fieldNorm(doc=5574)
          0.016263012 = weight(abstract_txt:sich in 5574) [ClassicSimilarity], result of:
            0.016263012 = score(doc=5574,freq=3.0), product of:
              0.083895676 = queryWeight, product of:
                1.5285033 = boost
                3.5813828 = idf(docFreq=3272, maxDocs=43254)
                0.015325775 = queryNorm
              0.19384803 = fieldWeight in 5574, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                3.5813828 = idf(docFreq=3272, maxDocs=43254)
                0.03125 = fieldNorm(doc=5574)
          0.044816434 = weight(abstract_txt:geld in 5574) [ClassicSimilarity], result of:
            0.044816434 = score(doc=5574,freq=1.0), product of:
              0.18876764 = queryWeight, product of:
                1.6212327 = boost
                7.5973077 = idf(docFreq=58, maxDocs=43254)
                0.015325775 = queryNorm
              0.23741587 = fieldWeight in 5574, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.5973077 = idf(docFreq=58, maxDocs=43254)
                0.03125 = fieldNorm(doc=5574)
          0.06260161 = weight(abstract_txt:netz in 5574) [ClassicSimilarity], result of:
            0.06260161 = score(doc=5574,freq=3.0), product of:
              0.1872189 = queryWeight, product of:
                1.9774344 = boost
                6.1776767 = idf(docFreq=243, maxDocs=43254)
                0.015325775 = queryNorm
              0.33437654 = fieldWeight in 5574, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                6.1776767 = idf(docFreq=243, maxDocs=43254)
                0.03125 = fieldNorm(doc=5574)
          0.25855756 = weight(abstract_txt:kritiker in 5574) [ClassicSimilarity], result of:
            0.25855756 = score(doc=5574,freq=4.0), product of:
              0.48194504 = queryWeight, product of:
                3.663493 = boost
                8.583802 = idf(docFreq=21, maxDocs=43254)
                0.015325775 = queryNorm
              0.53648764 = fieldWeight in 5574, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                8.583802 = idf(docFreq=21, maxDocs=43254)
                0.03125 = fieldNorm(doc=5574)
        0.36 = coord(9/25)
    
  2. Ratzek, W.: Schwarze Löcher : Im Sog der Informations- und Wissensindustrie (2005) 0.15
    0.15082584 = sum of:
      0.15082584 = product of:
        0.4713308 = sum of:
          0.02794792 = weight(abstract_txt:unter in 3434) [ClassicSimilarity], result of:
            0.02794792 = score(doc=3434,freq=2.0), product of:
              0.075306706 = queryWeight, product of:
                1.0239964 = boost
                4.79858 = idf(docFreq=968, maxDocs=43254)
                0.015325775 = queryNorm
              0.37112126 = fieldWeight in 3434, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                4.79858 = idf(docFreq=968, maxDocs=43254)
                0.0546875 = fieldNorm(doc=3434)
          0.023317058 = weight(abstract_txt:eine in 3434) [ClassicSimilarity], result of:
            0.023317058 = score(doc=3434,freq=4.0), product of:
              0.06063689 = queryWeight, product of:
                1.1253709 = boost
                3.5157564 = idf(docFreq=3494, maxDocs=43254)
                0.015325775 = queryNorm
              0.38453585 = fieldWeight in 3434, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                3.5157564 = idf(docFreq=3494, maxDocs=43254)
                0.0546875 = fieldNorm(doc=3434)
          0.014608223 = weight(abstract_txt:wird in 3434) [ClassicSimilarity], result of:
            0.014608223 = score(doc=3434,freq=1.0), product of:
              0.07047569 = queryWeight, product of:
                1.2132405 = boost
                3.7902684 = idf(docFreq=2655, maxDocs=43254)
                0.015325775 = queryNorm
              0.20728031 = fieldWeight in 3434, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.7902684 = idf(docFreq=2655, maxDocs=43254)
                0.0546875 = fieldNorm(doc=3434)
          0.023237713 = weight(abstract_txt:sich in 3434) [ClassicSimilarity], result of:
            0.023237713 = score(doc=3434,freq=2.0), product of:
              0.083895676 = queryWeight, product of:
                1.5285033 = boost
                3.5813828 = idf(docFreq=3272, maxDocs=43254)
                0.015325775 = queryNorm
              0.27698344 = fieldWeight in 3434, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.5813828 = idf(docFreq=3272, maxDocs=43254)
                0.0546875 = fieldNorm(doc=3434)
          0.12687704 = weight(abstract_txt:weiß in 3434) [ClassicSimilarity], result of:
            0.12687704 = score(doc=3434,freq=3.0), product of:
              0.18036777 = queryWeight, product of:
                1.5847511 = boost
                7.4263496 = idf(docFreq=69, maxDocs=43254)
                0.015325775 = queryNorm
              0.7034352 = fieldWeight in 3434, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                7.4263496 = idf(docFreq=69, maxDocs=43254)
                0.0546875 = fieldNorm(doc=3434)
          0.07842875 = weight(abstract_txt:geld in 3434) [ClassicSimilarity], result of:
            0.07842875 = score(doc=3434,freq=1.0), product of:
              0.18876764 = queryWeight, product of:
                1.6212327 = boost
                7.5973077 = idf(docFreq=58, maxDocs=43254)
                0.015325775 = queryNorm
              0.41547775 = fieldWeight in 3434, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.5973077 = idf(docFreq=58, maxDocs=43254)
                0.0546875 = fieldNorm(doc=3434)
          0.06325035 = weight(abstract_txt:netz in 3434) [ClassicSimilarity], result of:
            0.06325035 = score(doc=3434,freq=1.0), product of:
              0.1872189 = queryWeight, product of:
                1.9774344 = boost
                6.1776767 = idf(docFreq=243, maxDocs=43254)
                0.015325775 = queryNorm
              0.3378417 = fieldWeight in 3434, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.1776767 = idf(docFreq=243, maxDocs=43254)
                0.0546875 = fieldNorm(doc=3434)
          0.113663755 = weight(abstract_txt:kunden in 3434) [ClassicSimilarity], result of:
            0.113663755 = score(doc=3434,freq=2.0), product of:
              0.2196405 = queryWeight, product of:
                2.1418223 = boost
                6.6912384 = idf(docFreq=145, maxDocs=43254)
                0.015325775 = queryNorm
              0.5174991 = fieldWeight in 3434, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                6.6912384 = idf(docFreq=145, maxDocs=43254)
                0.0546875 = fieldNorm(doc=3434)
        0.32 = coord(8/25)
    
  3. Schröder, W.: Umweltschutz in virtuellen Welten? : das 'Globale Dorf' ist über Nacht zur Stadt geworden (1997) 0.12
    0.11843971 = sum of:
      0.11843971 = product of:
        0.7402482 = sum of:
          0.045170657 = weight(abstract_txt:unter in 357) [ClassicSimilarity], result of:
            0.045170657 = score(doc=357,freq=1.0), product of:
              0.075306706 = queryWeight, product of:
                1.0239964 = boost
                4.79858 = idf(docFreq=968, maxDocs=43254)
                0.015325775 = queryNorm
              0.5998225 = fieldWeight in 357, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.79858 = idf(docFreq=968, maxDocs=43254)
                0.125 = fieldNorm(doc=357)
          0.033390224 = weight(abstract_txt:wird in 357) [ClassicSimilarity], result of:
            0.033390224 = score(doc=357,freq=1.0), product of:
              0.07047569 = queryWeight, product of:
                1.2132405 = boost
                3.7902684 = idf(docFreq=2655, maxDocs=43254)
                0.015325775 = queryNorm
              0.47378355 = fieldWeight in 357, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.7902684 = idf(docFreq=2655, maxDocs=43254)
                0.125 = fieldNorm(doc=357)
          0.14457223 = weight(abstract_txt:netz in 357) [ClassicSimilarity], result of:
            0.14457223 = score(doc=357,freq=1.0), product of:
              0.1872189 = queryWeight, product of:
                1.9774344 = boost
                6.1776767 = idf(docFreq=243, maxDocs=43254)
                0.015325775 = queryNorm
              0.7722096 = fieldWeight in 357, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.1776767 = idf(docFreq=243, maxDocs=43254)
                0.125 = fieldNorm(doc=357)
          0.5171151 = weight(abstract_txt:kritiker in 357) [ClassicSimilarity], result of:
            0.5171151 = score(doc=357,freq=1.0), product of:
              0.48194504 = queryWeight, product of:
                3.663493 = boost
                8.583802 = idf(docFreq=21, maxDocs=43254)
                0.015325775 = queryNorm
              1.0729753 = fieldWeight in 357, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.583802 = idf(docFreq=21, maxDocs=43254)
                0.125 = fieldNorm(doc=357)
        0.16 = coord(4/25)
    
  4. Schrettinger, M.: Handbuch der Bibliothek-Wissenschaft besonders zum Gebrauch der Nicht-Bibliothekare, welche ihre Privat-Büchersammlungen selbst einrichten wollen : Auch als Leitfaden zu Vorlesungen über die Bibliothek-Wissenschaft zu gebrauchen (2003) 0.11
    0.10931116 = sum of:
      0.10931116 = product of:
        0.390397 = sum of:
          0.0841378 = weight(abstract_txt:verdient in 5030) [ClassicSimilarity], result of:
            0.0841378 = score(doc=5030,freq=1.0), product of:
              0.14363715 = queryWeight, product of:
                9.37226 = idf(docFreq=9, maxDocs=43254)
                0.015325775 = queryNorm
              0.58576626 = fieldWeight in 5030, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.37226 = idf(docFreq=9, maxDocs=43254)
                0.0625 = fieldNorm(doc=5030)
          0.022585329 = weight(abstract_txt:unter in 5030) [ClassicSimilarity], result of:
            0.022585329 = score(doc=5030,freq=1.0), product of:
              0.075306706 = queryWeight, product of:
                1.0239964 = boost
                4.79858 = idf(docFreq=968, maxDocs=43254)
                0.015325775 = queryNorm
              0.29991126 = fieldWeight in 5030, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.79858 = idf(docFreq=968, maxDocs=43254)
                0.0625 = fieldNorm(doc=5030)
          0.018843027 = weight(abstract_txt:eine in 5030) [ClassicSimilarity], result of:
            0.018843027 = score(doc=5030,freq=2.0), product of:
              0.06063689 = queryWeight, product of:
                1.1253709 = boost
                3.5157564 = idf(docFreq=3494, maxDocs=43254)
                0.015325775 = queryNorm
              0.3107519 = fieldWeight in 5030, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.5157564 = idf(docFreq=3494, maxDocs=43254)
                0.0625 = fieldNorm(doc=5030)
          0.035931144 = weight(abstract_txt:seine in 5030) [ClassicSimilarity], result of:
            0.035931144 = score(doc=5030,freq=1.0), product of:
              0.10262741 = queryWeight, product of:
                1.1954001 = boost
                5.6018004 = idf(docFreq=433, maxDocs=43254)
                0.015325775 = queryNorm
              0.35011253 = fieldWeight in 5030, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.6018004 = idf(docFreq=433, maxDocs=43254)
                0.0625 = fieldNorm(doc=5030)
          0.016695112 = weight(abstract_txt:wird in 5030) [ClassicSimilarity], result of:
            0.016695112 = score(doc=5030,freq=1.0), product of:
              0.07047569 = queryWeight, product of:
                1.2132405 = boost
                3.7902684 = idf(docFreq=2655, maxDocs=43254)
                0.015325775 = queryNorm
              0.23689178 = fieldWeight in 5030, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.7902684 = idf(docFreq=2655, maxDocs=43254)
                0.0625 = fieldNorm(doc=5030)
          0.026557386 = weight(abstract_txt:sich in 5030) [ClassicSimilarity], result of:
            0.026557386 = score(doc=5030,freq=2.0), product of:
              0.083895676 = queryWeight, product of:
                1.5285033 = boost
                3.5813828 = idf(docFreq=3272, maxDocs=43254)
                0.015325775 = queryNorm
              0.3165525 = fieldWeight in 5030, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.5813828 = idf(docFreq=3272, maxDocs=43254)
                0.0625 = fieldNorm(doc=5030)
          0.18564723 = weight(abstract_txt:martin in 5030) [ClassicSimilarity], result of:
            0.18564723 = score(doc=5030,freq=3.0), product of:
              0.21266757 = queryWeight, product of:
                1.7208073 = boost
                8.063927 = idf(docFreq=36, maxDocs=43254)
                0.015325775 = queryNorm
              0.87294567 = fieldWeight in 5030, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                8.063927 = idf(docFreq=36, maxDocs=43254)
                0.0625 = fieldNorm(doc=5030)
        0.28 = coord(7/25)
    
  5. Wetzel, D.: Bücher, Spielzeug, Daten, Krieg : Die globalen Software- und Internetriesen drängen in das Geschäft mit »Sicherheit«. (2019) 0.11
    0.10837057 = sum of:
      0.10837057 = product of:
        0.67731607 = sum of:
          0.028231662 = weight(abstract_txt:unter in 5420) [ClassicSimilarity], result of:
            0.028231662 = score(doc=5420,freq=1.0), product of:
              0.075306706 = queryWeight, product of:
                1.0239964 = boost
                4.79858 = idf(docFreq=968, maxDocs=43254)
                0.015325775 = queryNorm
              0.37488908 = fieldWeight in 5420, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.79858 = idf(docFreq=968, maxDocs=43254)
                0.078125 = fieldNorm(doc=5420)
          0.01665504 = weight(abstract_txt:eine in 5420) [ClassicSimilarity], result of:
            0.01665504 = score(doc=5420,freq=1.0), product of:
              0.06063689 = queryWeight, product of:
                1.1253709 = boost
                3.5157564 = idf(docFreq=3494, maxDocs=43254)
                0.015325775 = queryNorm
              0.27466846 = fieldWeight in 5420, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.5157564 = idf(docFreq=3494, maxDocs=43254)
                0.078125 = fieldNorm(doc=5420)
          0.04491393 = weight(abstract_txt:seine in 5420) [ClassicSimilarity], result of:
            0.04491393 = score(doc=5420,freq=1.0), product of:
              0.10262741 = queryWeight, product of:
                1.1954001 = boost
                5.6018004 = idf(docFreq=433, maxDocs=43254)
                0.015325775 = queryNorm
              0.43764067 = fieldWeight in 5420, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.6018004 = idf(docFreq=433, maxDocs=43254)
                0.078125 = fieldNorm(doc=5420)
          0.5875155 = weight(abstract_txt:amazon in 5420) [ClassicSimilarity], result of:
            0.5875155 = score(doc=5420,freq=5.0), product of:
              0.4197998 = queryWeight, product of:
                3.4191465 = boost
                8.011283 = idf(docFreq=38, maxDocs=43254)
                0.015325775 = queryNorm
              1.3995135 = fieldWeight in 5420, product of:
                2.236068 = tf(freq=5.0), with freq of:
                  5.0 = termFreq=5.0
                8.011283 = idf(docFreq=38, maxDocs=43254)
                0.078125 = fieldNorm(doc=5420)
        0.16 = coord(4/25)