Document (#36056)

Author
Günther, J.S.
Title
Erfolgreiches Onlinemarketing mit Google : Suchmaschinenoptimierung und Suchmaschinenmarketing verstehen und zielsicher einsetzen
Imprint
Boizenburg : VWH, Verl. W. Hülsbusch
Year
2009
Pages
370 S
Isbn
978-3-940317-26-1
Abstract
Proaktives Suchmaschinenmarketing ist für den Erfolg eines kommerziellen Internetauftrittes unabdingbar - und Google ist dafür das Mittel der Wahl. Detailliert werden die Faktoren für eine erfolgreiche Platzierung einer Webseite in den organischen Suchergebnissen von Google und der Einsatz von Google AdWords untersucht. Dabei werden Aspekte wie Keyword-Recherche, Usability, Web 2.0, Nutzerverhatten, Landing Pages und Social Media Optimization thematisiert. Auch Manipulationsmöglichkeiten und Risiken des Einsatzes werden aufgezeigt und bewertet.
Theme
Suchmaschinen
Object
Google
Area
Informationswirtschaft

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