Search (2 results, page 1 of 1)

0.01716241 = product of:
  0.085812055 = sum of:
    0.085812055 = weight(_text_:business in 225) [ClassicSimilarity], result of:
      0.085812055 = score(doc=225,freq=4.0), product of:
        0.21714608 = queryWeight, product of:
          5.0583196 = idf(docFreq=763, maxDocs=44218)
          0.042928502 = queryNorm
        0.3951812 = fieldWeight in 225, product of:
          2.0 = tf(freq=4.0), with freq of:
            4.0 = termFreq=4.0
          5.0583196 = idf(docFreq=763, maxDocs=44218)
          0.0390625 = fieldNorm(doc=225)
  0.2 = coord(1/5)

Abstract

Do indexers really need Web sites? No, they do not. Indexers do not need computers either. Indexes can be done on cards; networking can be done at conferences; and marketing can be done with cold calls. But, just as email has become indispensable to communication, and computers have become essential to indexing, so Web sites have become more and more necessary for all types of businesses, particularly small companies with small advertising budgets, like indexing businesses. The amount of business being conducted on the Web is increasing exponentially. Publishers, packagers, and other potential clients are beginning to search the Web for indexers. Why not participate in e-commerce, the newest way of doing business? A good Web site not only helps you obtain work, it increases your professional reputation and helps you influence the future of indexing. You can use your site as an online resume, to display a list of all the books you have indexed in the past year, to provide examples of your work, and to network with others. You can use it to express your philosophy of indexing, to teach others about indexing, and to make your voice heard on issues affecting the indexing profession. Not all indexers need Web sites, but active, involved, and far-sighted indexers, like you, do!

0.014562788 = product of:
  0.07281394 = sum of:
    0.07281394 = weight(_text_:business in 222) [ClassicSimilarity], result of:
      0.07281394 = score(doc=222,freq=2.0), product of:
        0.21714608 = queryWeight, product of:
          5.0583196 = idf(docFreq=763, maxDocs=44218)
          0.042928502 = queryNorm
        0.33532238 = fieldWeight in 222, product of:
          1.4142135 = tf(freq=2.0), with freq of:
            2.0 = termFreq=2.0
          5.0583196 = idf(docFreq=763, maxDocs=44218)
          0.046875 = fieldNorm(doc=222)
  0.2 = coord(1/5)

Abstract

<META> tags are used to create meta-information, or information about the information in a Web site. There are many types of <META> tags, but those most relevant to indexing are the description and keyword tags. Description tags provide a short summary of the site contents that are often displayed by search engines when they list search results. Keyword tags are used to define words or phrases that someone using a search engine might use to look for relevant sites. <META> tags are of interest to indexers for two reasons. They provide a means of making your indexing business Web site more visible to those searching the Web for indexing services, and they offer indexers a potential new source of work: writing keyword and description tags for Web site developers and companies with Web sites. <META> tag writing makes good use of an indexer's ability to choose relevant key terms, and the closely related skill of abstracting: conveying the essence of a document in a sentence or two.