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Google im Kaufrausch (2007)
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- Content
- Das große Problem ist aber, dass Google gar nicht anders kann als Daten sammeln. Denn die auf einzelne Surfer speziell zugeschnittene Werbung ist fast die einzige Einnahmequelle des Web-Giganten: Im ersten Quartal dieses Jahres erwirtschaftete die Suchmaschine einen Umsatz von 3,66 Milliarden US-Dollar - die Werbe-Abteilung des Konzerns lieferte 98 Prozent davon. Zukunft: Neue 3D-Pläne für Werbung in Landkarten Kein Wunder also, dass Google bei jedem neuen Firmenkauf und jedem neuen Service nach Werbemöglichkeiten sucht. Jüngstes Opfer der Anzeigen-Flut sind RSS-Feeds, die üblicherweise News von Webseiten in einer Art Abo zusammenfassen. Mit der Übernahme der Firma FeedBurner dominiert Google nun auch in diesem Markt. FeedBurner sammelt RSS-Feeds und versieht sie mit Werbung. Genial für Google: Die Lesegewohnheiten der Nutzer sind eine erstklassige Grundlage für noch genauer zugeschnittene personalisierte Werbung. Doch die RSS-Schlagzeilen sind nur eine Kleinigkeit im Vergleich zum nächsten Coup: Derzeit durchkreuzen Autos US-Großstädte und fertigen mit Hilfe mehrerer Kameras Rundum-Aufnahmen an. Die Fotos werden in Google Earth eingebunden. Eigentlich ein netter Service für die User - aber auch eine geniale Werbefläche: Wer demnächst eine Kochshow bei YouTube abruft oder via Mail Freunde zum Essen einlädt, der bekommt bald einen Anzeigen-Link zum nächsten Supermarkt - inklusive 3D-Foto und animiertem Anfahrtsplan.
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- d
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Stock, M.; Stock, W.G.: Recherchieren im Internet (2004)
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- Date
- 27.11.2005 18:04:22
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- d
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Becker, A: Neue Suchmaschinen für Fortgeschrittene : Neue Such-Angebote: Die fünf Top-Newcomer im Überblick (2000)
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- Content
- Kart00.com - Anstatt seine Resultate traditionell als Liste darzustellen, zeichnet der Meta-Sucher eine Ergebniskarte. Vorteil: Die bildliche Darstellung sorgtfür einen überzeugenden Themenüberblick. Teoma.com - Die Maschine fahndet mit drei unterschiedlichen Methoden: via Volltextsuche, über Expertenseiten und mithilfe von Schlagwörtern. Vorteil: Durch die innovative 3D-Suche erzielt Teoma bei speziellen Recherchen beachtliche Ergebnisse. Wondir.com - Zu jeder Anfrage gibt es bei Wondir Antworten auf fünf Ebenen. Von einer Trefferliste bis hin zu einem Experten-MailKontakt. Vorteil: ideal für komplizierte und wissenschaftliche Themen. Turb10.com - Der neue britische Meta-Crawler durchforstet gleichzeitig sowohl das normale als auch das Deep Web. Vorteil: Dank Turb10.com muss niemand mehr für Deep-Web-Recherchen auf spezielle Zusatzprogramme zurückgreifen. Hotbot.com - Der Ex-Volitextdienst setzt jetzt auf Service. Über seine Startseite lassen sich vier Top-Dienste (u.a. Google, FAST) abfragen. Vorteil: Hotbot bietet vier Spitzenangebote auf einen Klick.
- Language
- d
-
Sauer, D.: Alles schneller finden (2001)
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- Date
- 11.11.2001 17:25:22
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- d
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Eggeling, T.; Kroschel, A.: Alles finden im Web (2000)
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- Date
- 9. 7.2000 14:06:22
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Poulakos, I.: ¬"Die Leute suchen immer dasselbe" (2001)
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- Date
- 18. 1.1997 12:15:22
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Breyer, K.: Kommerz statt Information (2002)
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- Date
- 9. 5.2002 21:21:22
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- d
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Dresel, R.; Hörnig, D.; Kaluza, H.; Peter, A.; Roßmann, A.; Sieber, W.: Evaluation deutscher Web-Suchwerkzeuge : Ein vergleichender Retrievaltest (2001)
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- Abstract
- Die deutschen Suchmaschinen, Abacho, Acoon, Fireball und Lycos sowie die Web-Kataloge Web.de und Yahoo! werden einem Qualitätstest nach relativem Recall, Precision und Availability unterzogen. Die Methoden der Retrievaltests werden vorgestellt. Im Durchschnitt werden bei einem Cut-Off-Wert von 25 ein Recall von rund 22%, eine Precision von knapp 19% und eine Verfügbarkeit von 24% erreicht
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- d
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Lewandowski, D.: Alles nur noch Google? : Entwicklungen im Bereich der WWW-Suchmaschinen (2002)
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- Date
- 29. 9.2002 18:49:22
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Lewandowski, D.: Abfragesprachen und erweiterte Funktionen von WWW-Suchmaschinen (2004)
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- Date
- 28.11.2004 13:11:22
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- d
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Hülsmann, M.: Profi-Suche : Suchdienste richtig nutzen (2001)
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Schüler, P.: Wertes Wissen : Knowledge Management vermeidet Datenfriedhöfe (2001)
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dpa: Froogle sucht nach Produkten (2004)
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- 3. 5.1997 8:44:22
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- d
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Internet: The editor's choice (2004)
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- Date
- 3. 1.2005 12:03:22
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- d
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Kanaeva, Z.: Ranking: Google und CiteSeer (2005)
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