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Abstract

If you want to let other indexers know about a great new medical dictionary, discuss the pros and cons of using prepositions in subentries, find an indexer in Phoenix, or maybe share some marketing tips, then consider joining an email discussion list. Email discussion lists provide numerous tools and opportunities for indexers, especially for freelancers. Despite the rapid growth of Web- and graphical-based communication, email remains the linchpin of electronic communication. While the World Wide Web has become ubiquitous in our society, email remains the most reliable form of electronic communication. Email access is more prevalent than Web access, less cumbersome, and some would say, more egalitarian. Despite improvements over time, Web access is not available in equal quality or proportion to email access, especially in poorer or developing areas. Indeed, many users who have access to both restrict their use of the Web for important research efforts, and maintain nearconstant connection with their email servers for daily business

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Abstract

Do indexers really need Web sites? No, they do not. Indexers do not need computers either. Indexes can be done on cards; networking can be done at conferences; and marketing can be done with cold calls. But, just as email has become indispensable to communication, and computers have become essential to indexing, so Web sites have become more and more necessary for all types of businesses, particularly small companies with small advertising budgets, like indexing businesses. The amount of business being conducted on the Web is increasing exponentially. Publishers, packagers, and other potential clients are beginning to search the Web for indexers. Why not participate in e-commerce, the newest way of doing business? A good Web site not only helps you obtain work, it increases your professional reputation and helps you influence the future of indexing. You can use your site as an online resume, to display a list of all the books you have indexed in the past year, to provide examples of your work, and to network with others. You can use it to express your philosophy of indexing, to teach others about indexing, and to make your voice heard on issues affecting the indexing profession. Not all indexers need Web sites, but active, involved, and far-sighted indexers, like you, do!

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Abstract

<META> tags are used to create meta-information, or information about the information in a Web site. There are many types of <META> tags, but those most relevant to indexing are the description and keyword tags. Description tags provide a short summary of the site contents that are often displayed by search engines when they list search results. Keyword tags are used to define words or phrases that someone using a search engine might use to look for relevant sites. <META> tags are of interest to indexers for two reasons. They provide a means of making your indexing business Web site more visible to those searching the Web for indexing services, and they offer indexers a potential new source of work: writing keyword and description tags for Web site developers and companies with Web sites. <META> tag writing makes good use of an indexer's ability to choose relevant key terms, and the closely related skill of abstracting: conveying the essence of a document in a sentence or two.

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Footnote

Zwei Kapitel behandeln die Vorgehensweise bei der Index-Erstellung sowie die vielfältigen Aspekte der Index-Gestaltung. Anhand vieler Beispiele werden die Besonderheiten, aber auch Parallelen zu Printregistern beleuchtet, z. B. bestehende und neu einzufügende Anker, Berücksichtigung verschiedener Seiten-Arten und -Formate, Umgang mit mehreren Locatorn pro Eintrag, Navigation innerhalb des Site Indexes. Das Schlusskapitel widmet sich den Business-Aspekten des Website-Indexing, auch aus Freelancer-Sicht. Erläutert werden z. B., welche Arten von Websites in Frage kommen und wie die Fortführung der Indexierung berücksichtigt wird. Der Index des Buches ist insgesamt von guter Qualität, wie man es von den Indexing-Büchern des Information Today-Verlages gewöhnt ist - ja sogar von exzellenter Qualität im Vergleich zu vielen unzureichenden Registern deutschsprachiger Fachbücher. Mit fünf Prozent Umfang im Verhältnis zur Anzahl der inhaltlichen Seiten hat der Index eine gute Standardlänge. Wesentliche Indexierungstechniken, wie Untereinträge, siehe- und siehe auch-Querverweise, vollständige Seitenbereichsangaben (d. h. ohne die wenig hilfreichen ff.-Angaben) kommen zum Einsatz. Einige Untereinträge tauchen allerdings nicht auch als Haupteintrag auf; so findet man z. B. "indexing rates" nur als Untereintrag des Haupteintrages "Business and index market". Die typographische und satztechnische Qualität des Registers ist ebenfalls gut, z. B. unterschiedliche Einrückungen von Untereinträgen und deren Zeilenumbrüchen. Insgesamt gesehen ist Indexing Specialties: Web Sites ein sehr empfehlenswertes Buch, das ein wichtiges (und bisher vernachlässigtes) Thema abdeckt."

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Footnote

Rez. in: Indexer 22(2000) no.1, S.51 (R. Davis)