Search (4 results, page 1 of 1)

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Abstract

Purpose - Cognitive style has been identified to be significantly influential in deciding users' preferences of search engines. In particular, Witkin's field dependence/independence has been widely studied in the area of web searching. It has been suggested that this cognitive style has conceptual links with the holism/serialism. This study aims to investigate the differences between the field dependence/independence and holism/serialism. Design/methodology/approach - An empirical study was conducted with 120 students from a UK university. Riding's cognitive style analysis (CSA) and Ford's study preference questionnaire (SPQ) were used to identify the students' cognitive styles. A questionnaire was designed to identify users' preferences for the design of search engines. Data mining techniques were applied to analyse the data obtained from the empirical study. Findings - The results highlight three findings. First, a fundamental link is confirmed between the two cognitive styles. Second, the relationship between field dependent users and holists is suggested to be more prominent than that of field independent users and serialists. Third, the interface design preferences of field dependent and field independent users can be split more clearly than those of holists and serialists. Originality/value - The contributions of this study include a deeper understanding of the similarities and differences between field dependence/independence and holists/serialists as well as proposing a novel methodology for data analyses.

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Abstract

We present the first systematic study of the influence of time on user judgements for rankings and relevance grades of web search engine results. The goal of this study is to evaluate the change in user assessment of search results and explore how users' judgements change. To this end, we conducted a large-scale user study with 86 participants who evaluated 2 different queries and 4 diverse result sets twice with an interval of 2 months. To analyze the results we investigate whether 2 types of patterns of user behavior from the theory of categorical thinking hold for the case of evaluation of search results: (a) coarseness and (b) locality. To quantify these patterns we devised 2 new measures of change in user judgements and distinguish between local (when users swap between close ranks and relevance values) and nonlocal changes. Two types of judgements were considered in this study: (a) relevance on a 4-point scale, and (b) ranking on a 10-point scale without ties. We found that users tend to change their judgements of the results over time in about 50% of cases for relevance and in 85% of cases for ranking. However, the majority of these changes were local.

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Abstract

Web search engines act as gatekeepers when people search for information online. Research has shown that search engine users seem to trust the search engines' ranking uncritically and mostly select top-ranked results. This study further examines search engine users' selection behavior. Drawing from the credibility and information research literature, we test whether the presence or absence of certain credibility cues influences the selection probability of search engine results. In an observational study, participants (N?=?247) completed two information research tasks on preset search engine results pages, on which three credibility cues (source reputation, message neutrality, and social recommendations) as well as the search result ranking were systematically varied. The results of our study confirm the significance of the ranking. Of the three credibility cues, only reputation had an additional effect on selection probabilities. Personal characteristics (prior knowledge about the researched issues, search engine usage patterns, etc.) did not influence the preference for search results linked with certain credibility cues. These findings are discussed in light of situational and contextual characteristics (e.g., involvement, low-cost scenarios).

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Date

26. 1.2014 18:48:22