Search (5 results, page 1 of 1)

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Abstract

Search engine users typically engage in multiquery sessions in their quest to fulfill their information needs. Despite a plethora of research findings suggesting that a significant group of users look for information within a specific geographical scope, existing reformulation studies lack a focused analysis of how users reformulate geographic queries. This study comprehensively investigates the ways in which users reformulate such needs in an attempt to fill this gap in the literature. Reformulated sessions were sampled from a query log of a major search engine to extract 2,400 entries that were manually inspected to filter geo sessions. This filter identified 471 search sessions that included geographical intent, and these sessions were analyzed quantitatively and qualitatively. The results revealed that one in five of the users who reformulated their queries were looking for geographically related information. They reformulated their queries by changing the content of the query rather than the structure. Users were not following a unified sequence of modifications and instead performed a single reformulation action. However, in some cases it was possible to anticipate their next move. A number of tasks in geo modifications were identified, including standard, multi-needs, multi-places, and hybrid approaches. The research concludes that it is important to specialize query reformulation studies to focus on particular query types rather than generically analyzing them, as it is apparent that geographic queries have their special reformulation characteristics.

Date

26. 1.2014 18:48:22

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Abstract

This paper reports on a transaction log analysis of the type and topic of search queries entered into the search engine Google (Australia). Two aspects, in particular, set this apart from previous studies: the sampling and analysis take account of the distribution of search queries, and lifestyle information of the searcher was matched with each search query. A surprising finding was that there was no observed statistically significant difference in search type or topics for different segments of the online population. It was found that queries about popular culture and Ecommerce accounted for almost half of all search engine queries and that half of the queries were entered with a particular Website in mind. The findings of this study also suggest that the Internet search engine is not only an interface to information or a shortcut to Websites, it is equally a site of leisure. This study has implications for the design and evaluation of search engines as well as our understanding of search engine use.

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Abstract

Purpose - Cognitive style has been identified to be significantly influential in deciding users' preferences of search engines. In particular, Witkin's field dependence/independence has been widely studied in the area of web searching. It has been suggested that this cognitive style has conceptual links with the holism/serialism. This study aims to investigate the differences between the field dependence/independence and holism/serialism. Design/methodology/approach - An empirical study was conducted with 120 students from a UK university. Riding's cognitive style analysis (CSA) and Ford's study preference questionnaire (SPQ) were used to identify the students' cognitive styles. A questionnaire was designed to identify users' preferences for the design of search engines. Data mining techniques were applied to analyse the data obtained from the empirical study. Findings - The results highlight three findings. First, a fundamental link is confirmed between the two cognitive styles. Second, the relationship between field dependent users and holists is suggested to be more prominent than that of field independent users and serialists. Third, the interface design preferences of field dependent and field independent users can be split more clearly than those of holists and serialists. Originality/value - The contributions of this study include a deeper understanding of the similarities and differences between field dependence/independence and holists/serialists as well as proposing a novel methodology for data analyses.

Date

29. 8.2010 13:11:47

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Abstract

We present the first systematic study of the influence of time on user judgements for rankings and relevance grades of web search engine results. The goal of this study is to evaluate the change in user assessment of search results and explore how users' judgements change. To this end, we conducted a large-scale user study with 86 participants who evaluated 2 different queries and 4 diverse result sets twice with an interval of 2 months. To analyze the results we investigate whether 2 types of patterns of user behavior from the theory of categorical thinking hold for the case of evaluation of search results: (a) coarseness and (b) locality. To quantify these patterns we devised 2 new measures of change in user judgements and distinguish between local (when users swap between close ranks and relevance values) and nonlocal changes. Two types of judgements were considered in this study: (a) relevance on a 4-point scale, and (b) ranking on a 10-point scale without ties. We found that users tend to change their judgements of the results over time in about 50% of cases for relevance and in 85% of cases for ranking. However, the majority of these changes were local.

Date

16.11.2017 13:33:29

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Abstract

Web search engines act as gatekeepers when people search for information online. Research has shown that search engine users seem to trust the search engines' ranking uncritically and mostly select top-ranked results. This study further examines search engine users' selection behavior. Drawing from the credibility and information research literature, we test whether the presence or absence of certain credibility cues influences the selection probability of search engine results. In an observational study, participants (N?=?247) completed two information research tasks on preset search engine results pages, on which three credibility cues (source reputation, message neutrality, and social recommendations) as well as the search result ranking were systematically varied. The results of our study confirm the significance of the ranking. Of the three credibility cues, only reputation had an additional effect on selection probabilities. Personal characteristics (prior knowledge about the researched issues, search engine usage patterns, etc.) did not influence the preference for search results linked with certain credibility cues. These findings are discussed in light of situational and contextual characteristics (e.g., involvement, low-cost scenarios).