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Footnote

Rez. in: Online and CD-ROM review 22(1998) no.5, S.350-351 (P. Bradley)

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Footnote

Rez. in: Online 22(1998) no.1, S.93-94 (J. Alita)

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Date

13. 7.1998 19:21:22

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Footnote

Rez. in: Electronic library 18(2000) no.4, S.294-295 (J. Edwards); Teacher librarian 27(1999) S.50 (P. Genco)

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Date

22.10.2006 18:22:51

Editor

Evans, J. u. J. McCreadie

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Date

15. 7.2002 20:48:22

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Footnote

Rez. in: College and research libraries 57(1996) no.2, S.194-195 (J. Garrett); Journal of academic librarianship 22(1996) no.3, S.223 (A.D. Pratt); JASIS 47(1996) no.10, S.789-790 (C.H. Davis)

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Editor

Kampermann, J.

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Footnote

Rez. in: JASIST. 54(2003) no.9, S.906-908 (E.G. Ackermann): "In this book Harry Bruce provides a construct or view of "how and why people are using the Internet," which can be used "to inform the design of new services and to augment our usings of the Internet" (pp. viii-ix; see also pp. 183-184). In the process, he develops an analytical tool that I term the Metatheory of Circulating Usings, and proves an impressive distillation of a vast quantity of research data from previous studies. The book's perspective is explicitly user-centered, as is its theoretical bent. The book is organized into a preface, acknowledgments, and five chapters (Chapter 1, "The Internet Story;" Chapter 2, "Technology and People;" Chapter 3, "A Focus an Usings;" Chapter 4, "Users of the Internet;" Chapter 5, "The User's View of the Internet"), followed by an extensive bibliography and short index. Any notes are found at the end of the relevant Chapter. The book is illustrated with figures and tables, which are clearly presented and labeled. The text is clearly written in a conversational style, relatively jargon-free, and contains no quantification. The intellectual structure follows that of the book for the most part, with some exceptions. The definition of several key concepts or terms are scattered throughout the book, often appearing much later after extensive earlier use. For example, "stakeholders" used repeatedly from p. viii onward, remains undefined until late in the book (pp. 175-176). The study's method is presented in Chapter 3 (p. 34), relatively late in the book. Its metatheoretical basis is developed in two widely separated places (Chapter 3, pp. 56-61, and Chapter 5, pp. 157-159) for no apparent reason. The goal or purpose of presenting the data in Chapter 4 is explained after its presentation (p. 129) rather than earlier with the limits of the data (p. 69). Although none of these problems are crippling to the book, it does introduce an element of unevenness into the flow of the narrative that can confuse the reader and unnecessarily obscures the author's intent. Bruce provides the contextual Background of the book in Chapter 1 (The Internet Story) in the form of a brief history of the Internet followed by a brief delineation of the early popular views of the Internet as an information superstructure. His recapitulation of the origins and development of the Internet from its origins as ARPANET in 1957 to 1995 touches an the highlights of this familiar story that will not be retold here. The early popular views or characterizations of the Internet as an "information society" or "information superhighway" revolved primarily around its function as an information infrastructure (p. 13). These views shared three main components (technology, political values, and implied information values) as well as a set of common assumptions. The technology aspect focused an the Internet as a "common ground an which digital information products and services achieve interoperability" (p. 14). The political values provided a "vision of universal access to distributed information resources and the benefits that this will bring to the lives of individual people and to society in general" (p. 14). The implied communication and information values portrayed the Internet as a "medium for human creativity and innovation" (p. 14). These popular views also assumed that "good decisions arise from good information," that "good democracy is based an making information available to all sectors of society," and that "wisdom is the by-product of effective use of information" (p. 15). Therefore, because the Internet is an information infrastructure, it must be "good and using the Internet will benefit individuals and society in general" (p. 15).
Chapter 2 (Technology and People) focuses an several theories of technological acceptance and diffusion. Unfortunately, Bruce's presentation is somewhat confusing as he moves from one theory to next, never quite connecting them into a logical sequence or coherent whole. Two theories are of particular interest to Bruce: the Theory of Diffusion of Innovations and the Theory of Planned Behavior. The Theory of Diffusion of Innovations is an "information-centric view of technology acceptance" in which technology adopters are placed in the information flows of society from which they learn about innovations and "drive innovation adoption decisions" (p. 20). The Theory of Planned Behavior maintains that the "performance of a behavior is a joint function of intentions and perceived behavioral control" (i.e., how muck control a person thinks they have) (pp. 22-23). Bruce combines these two theories to form the basis for the Technology Acceptance Model. This model posits that "an individual's acceptance of information technology is based an beliefs, attitudes, intentions, and behaviors" (p. 24). In all these theories and models echoes a recurring theme: "individual perceptions of the innovation or technology are critical" in terms of both its characteristics and its use (pp. 24-25). From these, in turn, Bruce derives a predictive theory of the role personal perceptions play in technology adoption: Personal Innovativeness of Information Technology Adoption (PIITA). Personal inventiveness is defined as "the willingness of an individual to try out any new information technology" (p. 26). In general, the PIITA theory predicts that information technology will be adopted by individuals that have a greater exposure to mass media, rely less an the evaluation of information technology by others, exhibit a greater ability to cope with uncertainty and take risks, and requires a less positive perception of an information technology prior to its adoption. Chapter 3 (A Focus an Usings) introduces the User-Centered Paradigm (UCP). The UCP is characteristic of the shift of emphasis from technology to users as the driving force behind technology and research agendas for Internet development [for a dissenting view, see Andrew Dillion's (2003) challenge to the utility of user-centerness for design guidance]. It entails the "broad acceptance of the user-oriented perspective across a range of disciplines and professional fields," such as business, education, cognitive engineering, and information science (p. 34).
The UCP's effect an business practices is focused mainly in the management and marketing areas. Marketing experienced a shift from "product-oriented operations" with its focus an "selling the products' features" and customer contact only at the point of sale toward more service-Centered business practice ("customer Jemand orientation") and the development of one-to-one customer relationships (pp. 35-36). For management, the adoption of the UCP caused a shift from "mechanistic, bureaucratic, top-down organizational structures" to "flatter, inclusive, and participative" ones (p. 37). In education, practice shifted from the teachercentered model where the "teacher is responsible for and makes all the decisions related to the learning environment" to a learnercentered model where the student is "responsible for his or her own learning" and the teacher focuses an "matching learning events to the individual skills, aptitudes, and interests of the individual learner" (pp. 38-39). Cognitive engineering saw the rise of "user-Centered design" and human factors that were concerned with applying "scientific knowledge of humans to the design of man-machine interface systems" (p. 44). The UCP had a great effect an Information Science in the "design of information systems" (p. 47). Previous to UCP's explicit proposed by Brenda Dervin and M. Nilan in 1986, systems design was dominated by the "physical of system oriented paradigm" (p. 48). The physical paradigm held a positivistic and materialistic view of technology and (passive) human interaction as exemplified by the 1953 Cranfield tests of information retrieval mechanisms. Instead, the UCP focuses an "users rather than systems" by making the perceptions of individual information users the "centerpiece consideration for information service and system design" (pp. 47-48). Bruce briefly touches an the various schools of thought within user-oriented paradigm, such as the cognitive/self studies approach with its emphasis is an an individual's knowledge structures or model of the world [e.g., Belkin (1990)], the cognitve/context studies approach that focuses an "context in explaining variations in information behavior" [e.g., Savolainen (1995) and Dervin's (1999) sensemaking], and the social constructionism/discourse analytic theory with its focus an that language, not mental/knowledge constructs, as the primary shaper of the world as a system of intersubjective meanings [e.g., Talja 1996], (pp. 53-54). Drawing from the rich tradition of user oriented research, Bruce attempts to gain a metatheoretical understanding of the Internet as a phenomena by combining Dervin's (1996) "micromoments of human usings" with the French philosopher Bruno Latour's (1999) "conception of Circulating reference" to form what 1 term the Metatheory of Circulating Usings (pp. ix, 56, 60). According to Bruce, Latour's concept is designed to bridge "the gap between mind and object" by engaging in a "succession of finely grained transformations that construct and transfer truth about the object" through a chain of "microtranslations" from "matter to form," thereby connecting mind and object (p. 56). The connection works as long as the chain remains unbroken. The nature of this chain of "information producing translations" are such that as one moves away from the object, one experiences a "reduction" of the object's "locality, particularity, materiality, multiplicity and continuity," while simultaneously gaining the "amplification" of its "compatibility, standardization, text, calculation, circulation, and relative universality" (p. 57).
Bruce points out that Dervin is also concerned about how "we look at the world" in terms of "information needs and seeking" (p.60). She maintains that information scientists traditionally view information seeking and needs in terms of "contexts, users, and systems." Dervin questions whether or not, from a user's point of view, these three "points of interest" even exist. Rather it is the "micromoments of human usings" [emphasis original], and the "world viewings, seekings, and valuings" that comprise them that are real (p. 60). Using his metatheory, Bruce represents the Internet, the "object" of study, as a "chain of transformations made up of the micromoments of human usings" (p. 60). The Internet then is a "composite of usings" that, through research and study, is continuously reduced in complexity while its "essence" and "explanation" are amplified (p. 60). Bruce plans to use the Metatheory of Circulating Usings as an analytical "lens" to "tease out a characterization of the micromoments of Internet usings" from previous research an the Internet thereby exposing "the user's view of the Internet" (pp. 60-61). In Chapter 4 (Users of the Internet), Bruce presents the research data for the study. He begins with an explanation of the limits of the data, and to a certain extent, the study itself. The perspective is that of the Internet user, with a focus an use, not nonuse, thereby exluding issues such as the digital divide and universal service. The research is limited to Internet users "in modern economies around the world" (p. 60). The data is a synthesis of research from many disciplines, but mainly from those "associated with the information field" with its traditional focus an users, systems, and context rather than usings (p. 70). Bruce then presents an extensive summary of the research results from a massive literature review of available Internet studies. He examines the research for each study group in order of the amount of data available, starting with the most studied group professional users ("academics, librarians, and teachers") followed by "the younger generation" ("College students, youths, and young adults"), users of e-government information and e-business services, and ending with the general public (the least studied group) (p. 70). Bruce does a masterful job of condensing and summarizing a vast amount of research data in 49 pages. Although there is too muck to recapitulate here, one can get a sense of the results by looking at the areas of data examined for one of the study groups: academic Internet users. There is data an their frequency of use, reasons for nonuse, length of use, specific types of use (e.g., research, teaching, administration), use of discussion lists, use of e-journals, use of Web browsers and search engines, how academics learn to use web tools and services (mainly by self-instruction), factors affecting use, and information seeking habits. Bruce's goal in presenting all this research data is to provide "the foundation for constructs of the Internet that can inform stakeholders who will play a role in determining how the Internet will develop" (p. 129). These constructs are presented in Chapter 5.
Bruce begins Chapter 5 (The Users' View of the Internet) by pointing out that the Internet not only exists as a physical entity of hardware, software, and networked connectivity, but also as a mental representation or knowledge structure constructed by users based an their usings. These knowledge structures or constructs "allow people to interpret and make sense of things" by functioning as a link between the new unknown thing with known thing(s) (p. 158). The knowledge structures or using constructs are continually evolving as people use the Internet over time, and represent the user's view of the Internet. To capture the users' view of the Internet from the research literature, Bruce uses his Metatheory of Circulating Usings. He recapitulates the theory, casting it more closely to the study of Internet use than previously. Here the reduction component provides a more detailed "understanding of the individual users involved in the micromoment of Internet using" while simultaneously the amplification component increases our understanding of the "generalized construct of the Internet" (p. 158). From this point an Bruce presents a relatively detail users' view of the Internet. He starts with examining Internet usings, which is composed of three parts: using space, using literacies, and Internet space. According to Bruce, using space is a using horizon likened to a "sphere of influence," comfortable and intimate, in which an individual interacts with the Internet successfully (p. 164). It is a "composite of individual (professional nonwork) constructs of Internet utility" (p. 165). Using literacies are the groups of skills or tools that an individual must acquire for successful interaction with the Internet. These literacies serve to link the using space with the Internet space. They are usually self-taught and form individual standards of successful or satisfactory usings that can be (and often are) at odds with the standards of the information profession. Internet space is, according to Bruce, a user construct that perceives the Internet as a physical, tangible place separate from using space. Bruce concludes that the user's view of the Internet explains six "principles" (p. 173). "Internet using is proof of concept" and occurs in contexts; using space is created through using frequency, individuals use literacies to explore and utilize Internet space, Internet space "does not require proof of concept, and is often influence by the perceptions and usings of others," and "the user's view of the Internet is upbeat and optimistic" (pp. 173-175). He ends with a section describing who are the Internet stakeholders. Bruce defines them as Internet hardware/software developers, Professional users practicing their profession in both familiar and transformational ways, and individuals using the Internet "for the tasks and pleasures of everyday life" (p. 176).

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Footnote

Rez. in: TIP applications 9(1995/96) nos.6/7, S.14-15 (P. Gillman)

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Date

22. 3.2008 16:18:27

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Footnote

Rez. in: JASIST 58(2007) no.7, S.1066-1067 (X. Zhu u. J. Liao): "The user, without whom any product or service would be nothing, plays a very important role during the whole life cycle of products or services. The user's involvement should be from the very beginning, not just after products or services are ready to work. According to ISO 9241-11: 1998, Part 11, Usability refers to "the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of user." As an academic topic of human-computer interaction, Web usability has been studied widely for a long time. This classroom-oriented book, bridging academia and the educational community, talks about Web usability in a student-friendly fashion. It outlines not only the methodology of user-centered Web site design but also details the methods to implement at every stage of the methodology. That is, the book presents the user-centered Web-design approach from both macrocosm and microcosm points of view, which makes it both recapitulative and practical. The most important key word in Web Usability is "user-centered," which means Web developers should not substitute their own personal preferences for the users' needs. The book classifies Web sites into five types: E-commerce, informational, entertainment, community, and intranet. Since the methods used during Web development differ somewhat depending on the type of Web site, it is necessary to have a classification in advance. With Figure 1.3 on p. 17, the book explains the whole user-centered Webdevelopment life cycle (called "methodology" in this book review), which provides a clear path for Web development that is easy to understand, remember, and perform. Since all the following chapters are based on the methodology, a clear presentation of it is paramount. The table on p. 93 summarizes concisely all types of methods for requirements gathering and their advantages and disadvantages. According to this table, appropriate methods can be easily chosen for different Web site development projects. As the author remarked, "requirements gathering is central to the concept of user-centered design," (p. 98) and "one of the hallmarks of user-centered design is usability testing" (p. 205). Stage 2 (collect user requirements) and Stage 5 (perform usability testing) of the user-centered Web-development life cycle are the two stages with the most user involvement: however, this does not mean that all other stages are user unrelated. For example, in Stage 4 (create and modify physical design), frame is not suggested to be used just because most users are unfamiliar with the concept of frame (p. 201). Note that frequently there are several rounds of usability testing to be performed in the four case studies, and some of them are performed before the physical-design stage or even the conceptual-design stage, which embodies the idea of an iterative design process.
Besides the major well-known software applications such as FrontPage and Dreamweaver (pp. 191-194), many useful software tools can be adopted to assist and accelerate the Web-development process, resulting in improvement of the productivity of the Web industry. Web Usability mentions such tools as the "code validator" (p. 189) to identify problematic areas of the handwritten code against spelling and usage, the tool available at a given URL address to convert portable document format (PDF) files into hypertext markup language (HTML) files (p. 201), WEBXACT, WebSAT, A-Prompt, Dottie, InFocus, and RAMP (pp. 226-227) to automate usability testing, and ClickTracks, NetTracker, WebTrends, and Spotfire (p. 263) to summarize Web-usage data and analyze the trends. Thus, Web developers are able to find these tools and benefit from them. Other strengths of the book include the layout of each page, which has a wide margin in which readers may easily place notes, and the fact that the book is easy to read and understand. Although there are many strengths in this book, a few weaknesses are evident. All chapter wrap-ups should have an identical layout. Without numbering for sections and subsections, it is very likely that readers will lose sense of where they are in the overall information architecture of the book. At present, the only solution is to frequently refer to the table of contents to confirm the location. The hands-on example on p. 39 would be better placed in chap. 4 because it focuses on a requirements gathering method, the interview. There are two similar phrases, namely "user population" and "user group," that are used widely in this book. User population is composed of user groups; however, they are not strictly used in this book. The section title "Using a Search Engine" (p. 244) should be on the same level as that of the section "Linking to a URL," and not as that of the section entitled "Marketing: Bringing Users to Your Web Site," according to what the author argued at the top of p. 236.

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Date

22. 3.2008 16:15:37

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Date

23. 8.1996 12:51:22

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Date

27.11.2005 18:04:22