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Lewandowski, D.; Sünkler, S.: What does Google recommend when you want to compare insurance offerings? (2019)
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- Abstract
- Purpose The purpose of this paper is to describe a new method to improve the analysis of search engine results by considering the provider level as well as the domain level. This approach is tested by conducting a study using queries on the topic of insurance comparisons. Design/methodology/approach The authors conducted an empirical study that analyses the results of search queries aimed at comparing insurance companies. The authors used a self-developed software system that automatically queries commercial search engines and automatically extracts the content of the returned result pages for further data analysis. The data analysis was carried out using the KNIME Analytics Platform. Findings Google's top search results are served by only a few providers that frequently appear in these results. The authors show that some providers operate several domains on the same topic and that these domains appear for the same queries in the result lists. Research limitations/implications The authors demonstrate the feasibility of this approach and draw conclusions for further investigations from the empirical study. However, the study is a limited use case based on a limited number of search queries. Originality/value The proposed method allows large-scale analysis of the composition of the top results from commercial search engines. It allows using valid empirical data to determine what users actually see on the search engine result pages.
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- 20. 1.2015 18:30:22
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Stock, M.; Stock, W.G.: Recherchieren im Internet (2004)
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Rensman, J.: Blick ins Getriebe (1999)
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ap: Suchmaschinen in neuem Gewand : Metaspinner kennt 600 Millionen Seiten (1999)
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- 9. 7.2000 14:06:22
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Poulakos, I.: ¬"Die Leute suchen immer dasselbe" (2001)
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- Date
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Breyer, K.: Kommerz statt Information (2002)
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Babiak, U.: Effektive Suche im Internet : Suchstrategien, Methoden, Quellen (1998)
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- Signature
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Chaudiron, S.; Ihadjadene, M.: Studying Web search engines from a user perspective : key concepts and main approaches (2012)
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- Abstract
- This chapter shows that the wider use of Web search engines, reconsidering the theoretical and methodological frameworks to grasp new information practices. Beginning with an overview of the recent challenges implied by the dynamic nature of the Web, this chapter then traces the information behavior related concepts in order to present the different approaches from the user perspective. The authors pay special attention to the concept of "information practice" and other related concepts such as "use", "activity", and "behavior" largely used in the literature but not always strictly defined. The authors provide an overview of user-oriented studies that are meaningful to understand the different contexts of use of electronic information access systems, focusing on five approaches: the system-oriented approaches, the theories of information seeking, the cognitive and psychological approaches, the management science approaches, and the marketing approaches. Future directions of work are then shaped, including social searching and the ethical, cultural, and political dimensions of Web search engines. The authors conclude considering the importance of Critical theory to better understand the role of Web Search engines in our modern society.
- Date
- 20. 4.2012 13:22:37
