Search (821 results, page 1 of 42)

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Footnote

Rez. in: Philosophisch-ethische Rezensionen vom 09.11.2019 (Jürgen Czogalla), Unter: https://philosophisch-ethische-rezensionen.de/rezension/Goedert1.html. In: B.I.T. online 23(2020) H.3, S.345-347 (W. Sühl-Strohmenger) [Unter: https%3A%2F%2Fwww.b-i-t-online.de%2Fheft%2F2020-03-rezensionen.pdf&usg=AOvVaw0iY3f_zNcvEjeZ6inHVnOK]. In: Open Password Nr. 805 vom 14.08.2020 (H.-C. Hobohm) [Unter: https://www.password-online.de/?mailpoet_router&endpoint=view_in_browser&action=view&data=WzE0MywiOGI3NjZkZmNkZjQ1IiwwLDAsMTMxLDFd].

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Abstract

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. * Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain * Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites * A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it * Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Content

Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.

LCSH

Social media

Subject

Social media

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Abstract

Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress. Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart. Otherwise, we could fall victim to what Aral calls "The Hype Machine." As a senior researcher of the longest-running study of fake news ever conducted, Aral found that lies spread online farther and faster than the truth--a harrowing conclusion that was featured on the cover of Science magazine. Among the questions Aral explores following twenty years of field research: Did Russian interference change the 2016 election? And how is it affecting the vote in 2020? Why does fake news travel faster than the truth online? How do social ratings and automated sharing determine which products succeed and fail? How does social media affect our kids? First, Aral links alarming data and statistics to three accelerating social media shifts: hyper-socialization, personalized mass persuasion, and the tyranny of trends. Next, he grapples with the consequences of the Hype Machine for elections, businesses, dating, and health. Finally, he maps out strategies for navigating the Hype Machine, offering his singular guidance for managing social media to fulfill its promise going forward. Rarely has a book so directly wrestled with the secret forces that drive the news cycle every day"

Content

Inhalt: Pandemics, Promise, and Peril -- The New Social Age -- The End of Reality -- The Hype Machine -- Your Brain on Social Media -- A Network's Gravity is Proportional to Its Mass -- Personalized Mass Persuasion -- Hypersocialization -- Strategies for a Hypersocialized World -- The Attention Economy and the Tyranny of Trends -- The Wisdom and Madness of Crowds -- Social Media's Promise Is Also Its Peril -- Building a Better Hype Machine.

LCSH

Social media / Moral and ethical aspects

RSWK

Social Media / Informationsgesellschaft / Propaganda / Fehlinformation

Subject

Social Media / Informationsgesellschaft / Propaganda / Fehlinformation
Social media / Moral and ethical aspects

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Abstract

The "Screen Design Manual" provides designers of interactive media with a practical working guide for preparing and presenting information that is suitable for both their target groups and the media they are using. It describes background information and relationships, clarifies them with the help of examples, and encourages further development of the language of digital media. In addition to the basics of the psychology of perception and learning, ergonomics, communication theory, imagery research, and aesthetics, the book also explores the design of navigation and orientation elements. Guidelines and checklists, along with the unique presentation of the book, support the application of information in practice.

Date

22. 3.2008 14:29:25

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Abstract

In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? How can hyperlinks reveal not just the value of a Web site but the politics of association? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such "methods of the medium" as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By "thinking along" with devices and the objects they handle, digital research methods can follow the evolving methods of the medium. Rogers uses this new methodological outlook to examine the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climate-change-related Web sites, the events surrounding the Srebrenica massacre according to Dutch, Serbian, Bosnian, and Croatian Wikipedias, presidential candidates' social media "friends," and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).

Content

The end of the virtual : digital methods -- The link and the politics of Web space -- The website as archived object -- Googlization and the inculpable engine -- Search as research -- National Web studies -- Social media and post-demographics -- Wikipedia as cultural reference -- After cyberspace : big data, small data.

LCSH

Internet research
World Wide Web / Research
Social media / Research

Subject

Internet research
World Wide Web / Research
Social media / Research

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COMPASS

Mass media / Information sources

Subject

Mass media / Information sources

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Abstract

There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. On one level Auletta uses Google as a stand-in for the digital revolution as a whole - and goes inside Google's closed door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In "Googled", the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine. "Googled" is candid, objective and authoritative - based on extensive research including in-house at Google HQ. Crucially, it's not just a history or reportage: it's forward-looking. This book is ahead of the curve and, unlike any other Google books, which tend to have been near-histories, somewhat starstruck, to be now out of date or which fail to look at the full synthesis of business and technology.

Content

Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.

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Abstract

This comprehensive book examines the usability of the Internet as a scholarly research tool, comparing it to traditional print media. Experts in specific subject areas provide up-to-the-minute assessments of the usefulness of the Internet for research in their fields.

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Abstract

The debate about access to scientific research raises questions about the current effectiveness of scholarly communication processes. This book explores, from an independent point of view, the current state of the STM publishing market, new publishing technologies and business models as well as the information habit of researchers, the politics of research funders, and the demand for scientific research as a public good. The book also investigates the democratisation of science including how the information needs of knowledge workers outside academia can be embraced in future.

Content

Inhalt: Chapter 1. Background -- Chapter 2. Definitions -- Chapter 3. Aims, Objectives, and Methodology -- Chapter 4. Setting the Scene -- Chapter 5. Information Society -- Chapter 6. Drivers for Change -- Chapter 7 A Dysfunctional STM Scene? -- Chapter 8. Comments on the Dysfunctionality of STM Publishing -- Chapter 9. The Main Stakeholders -- Chapter 10. Search and Discovery -- Chapter 11. Impact of Google -- Chapter 12. Psychological Issues -- Chapter 13. Users of Research Output -- Chapter 14. Underlying Sociological Developments -- Chapter 15. Social Media and Social Networking -- Chapter 16. Forms of Article Delivery -- Chapter 17. Future Communication Trends -- Chapter 18. Academic Knowledge Workers -- Chapter 19. Unaffiliated Knowledge Workers -- Chapter 20. The Professions -- Chapter 21. Small and Medium Enterprises -- Chapter 22. Citizen Scientists -- Chapter 23. Learned Societies -- Chapter 24. Business Models -- Chapter 25. Open Access -- Chapter 26. Political Initiatives -- Chapter 27. Summary and Conclusions -- Chapter 28. Research Questions Addressed

LCSH

Research / Methodology

Subject

Research / Methodology

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COMPASS

Multi-media

Subject

Multi-media

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COMPASS

Multi-media

Subject

Multi-media

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RSWK

Social Media / Massendaten / Personenbezogene Daten / Datenschutz / Privatheit / Informationelles Selbstbestimmungsrecht

Series

DuD-Fachbeiträge: Research

Subject

Social Media / Massendaten / Personenbezogene Daten / Datenschutz / Privatheit / Informationelles Selbstbestimmungsrecht

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Footnote

Rez. in: JASIST 55(2004) no.6, S.561-562 (J.P. Renaud): "While definitions of democracy are topics of debate, political activists and potentates, respectively, hope or fear that a relationship exists between expanded access to information and expanded public interest in shaping policy. The current U.S. presidential election cycle has brought dramatic attention to this, with primary candidates using the Internet both to reach out to disaffected potential voters and to quite effectively raise funds for their campaigns. In short, this "new media" is no longer a novelty in the political arena, but a force that commands respect. In Democracy and New Media, the editors have assembled contributions from the social sciences, humanities, information science, and communication studies that attempt to address the relationship between democracy and evolving technology, using empirical and theoretical analysis. In addition, policy makers and shapers are represented in this volume, sharing interpretations of the impact of Internet technology upon democratic processes and structures. In keeping with the deliberative stance of the work, Clinton advisor Ira Magaziner's essay appears next to that of The Heritage Foundation's David Winton. The book's strength is that it is balanced in a way that reflects intellectual conceptions of both the Internet and democracy, and thus avoids the tendency of some other collections of essays to become either stridently one-sided or, worse, a point/ counterpoint collection along the lines of the basic Taking Sides series. This volume is the second in the Media in Transition Series, standing between New Media, 1740-1915, edited by Lisa Gitelman and Geoffrey Pingree, and Rethinking Media Change: The Aesthetics of Transition, edited by Jenkins and Thorburn. Democracy and the Internet: Some Considerations might have been a more accurate title for the volume under consideration here, because this tome poses questions and attempts to frame discussion, rather than provide concrete answers or definitive arguments. Andrew Feenberg's work, Questioning Technology (1999) and the essay collection Society an the Line: Information Politics in the Digital Age (1999), edited by William H. Dutton, will definitely be worthwhile reading for scholars interested in these topics. Other books that pursue similar lines of dialogue and are worth examining are the essay collection Virtual Politics: Identity and Community in Cyberspace (1997), edited by David Holmes, and Decomcracy.com? (1999), edited by Elaine Cuilla Kamarck and Joseph S. Nye, Jr. Articles that will complement these essays are Antje Gimmler's work, "Deliberative Democracy, the Public Sphere and the Internet," that appeared in Philosophy and Social Criticism 2 (2001), and a study by Thomas Johnson and Barbara Kaye, "A Boost or Bust for Democracy: How the Web Influenced Political Attitudes and Behaviors in the 1996 and 2000 Presidential Elections," that appeared in Press/Politics 8 (2003). Democracy and New Media is arranged around three themes. The first section, How Democratic Is Cyberspace? contains 11 essays. This is the most far-reaching and theoretical section of the book. The second section, a four-essay piece called Global Developments, raises some interesting questions that serve as micro examples of issues pursued at a more theoretical level in previous and subsequent chapters. The comparative nature of the volume is seen here, with chapters addressing the impact of technology an a nation interspersed with chapters that ultimately describe countries or regions where technology is absent in all but the most rudimentary forms. These contrasts, and the insights of the writers, allow seemingly disparate topics to become an intriguing dialogue. The third chapter, News and Information in the Digital Age, examines the changes created by faster and more accessible media.
... Any work addressing specific technology will soon be dated, but with their broad-based theoretical stance, the writers present frameworks that will be useful for graduate classes in information science, ethics, and, political science, well into the future. Aside from the content, the medium here does convey a message. A rudimentary citation analysis shows that 15.8% of the materials referenced in Democracy and the New Media are freely available an the Internet, allowing even readers who cannot easily access a research library to an increased level of interaction with the text. This suggests that in one way at least, Web technology is enhancing democracy. The impetus toward speed is also evident, with no fewer than five typos appearing in this edition, indicating the downside of attempting to deliberate and publish in this digitally paced world."

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Abstract

Increasingly we live through our personal screens; we work, play, socialize, and learn digitally. The shift to remote everything during the pandemic was another step in a decades-long march toward the digitization of everyday life made possible by innovations in media, information, and communication technology. In The Digital Environment, Pablo Boczkowski and Eugenia Mitchelstein offer a new way to understand the role of the digital in our daily lives, calling on us to turn our attention from our discrete devices and apps to the array of artifacts and practices that make up the digital environment that envelops every aspect of our social experience. Boczkowski and Mitchelstein explore a series of issues raised by the digital takeover of everyday life, drawing on interviews with a variety of experts. They show how existing inequities of gender, race, ethnicity, education, and class are baked into the design and deployment of technology, and describe emancipatory practices that counter this--including the use of Twitter as a platform for activism through such hashtags as #BlackLivesMatter and #MeToo. They discuss the digitization of parenting, schooling, and dating--noting, among other things, that today we can both begin and end relationships online. They describe how digital media shape our consumption of sports, entertainment, and news, and consider the dynamics of political campaigns, disinformation, and social activism. Finally, they report on developments in three areas that will be key to our digital future: data science, virtual reality, and space exploration.

Date

22. 6.2023 18:25:18

LCSH

Digital media / Social aspects

Subject

Digital media / Social aspects

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Abstract

Reports results of a study, conducted by DJB Associates on behalf of the British Library, to forecast the future trends in electronic publishing during the period 1995 to 2003. The emphasis is on scholarly publishing and the project, initiated by the BL, Corporate Research Group, aimed to help in the BL's assessment of the acqusition policy for electronic media

Series

British Library research series

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Abstract

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? "Blogging and Other Social Media" will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation.If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

Content

Introduction to blogs - Creating a blog - Writing a blog - Enhancing the experience - Is blogging worthwhile for a business? - Introduction to social media - Professional networks for businesses - Industry specific professional networks - Wikis - Online office applications - Podcasting - Social bookmarking and online content democracy - Forerunners to social media - Social media aggregators - Social tools inside the enterprise - Elements of enterprise - Examples and conclusion - The law of social media - Online reputation

Footnote

Rez. in: IWP 60(2009) H.3, S.177 (M. Buzinkay): "Social Software, Social Media oder Web 2.0 - Begriffe, die seit mehreren Jahren die Web-Welt beschäftigten und dominieren, stehen im Mittelpunkt dieses 2008 erschienen Bandes von Alex Newson, Derryck Houghton und Justin Patten. Der Schwerpunkt dieses Werkes steht im Untertitel verborgen: "Exploiting the Technology and Protecting the Enterprise". . . . Zusammengefasst lässt sich sagen, dass das Buch sicherlich für totale Anfänger in Sachen Social Media durchaus eine erste Zusammenschau der Materie ermöglichen kann, wenn auch mit großen Lücken. Für Organisationen, die sich also dieser Werkzeuge bedienen wollen, und zu diesem Zweck ein Praxis-nahes Buch zwecks Implementierung suchen, kann ich es aber nicht empfehlen. Es bietet einfach zu wenig, und auch das Rechtskapitel ist nur für unter britischem Recht operierenden Firmen interessant."

LCSH

Social media

Subject

Social media

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COMPASS

Multi-media / Trades

Subject

Multi-media / Trades